How Archive Generated $1.2M in Pipeline Using Live Campaign Dashboards

About Client Name

Archive is an AI-powered influencer marketing platform… oh, wait. That’s us. You already know who we are. Hi! We know it’s a little weird to be writing a case study about ourselves, but after dogfooding our own tech, the results were too good not to share.

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Buckle up: this is the story of how Archive used Live Campaign Dashboards to launch our Live Campaign Dashboards campaign.

The Challenge

Archive marketing director, Vanessa Semprun, was up to her elbows in our latest feature launch: Live Campaign Dashboards. (She’s not writing this, don’t worry. That would be weird.)

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The launch had two main components. The first was a stunt in Times Square; we hacked the world’s biggest brand campaigns and parked our LED truck in front of each billboard to display exactly how each one was performing on social, in real time.

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Then came part two: a paid influencer campaign designed to spread awareness about both the Times Square stunt and the Live Campaign Dashboards feature it was advertising.

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Because Archive is a B2B SaaS platform, it made sense for Vanessa to run her campaign on LinkedIn. But that was such a hit, she decided to squeeze in a few Instagram and TikTok creators at the last minute.

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“LinkedIn went so well, we thought, ‘OK, why don't we do this on Instagram and TikTok too?’”

Archive doesn’t track UGC on LinkedIn, but Instagram and TikTok are our bread and butter. Vanessa had three days left before the big launch date. She needed to source creators from scratch and manage a whole social campaign from idea to execution. So she created a Live Campaign Dashboard in Archive.

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The Solution

First, Vanessa used Archive’s Creator Search feature to find influencers that specialized in B2B SaaS marketing. She analyzed their performance metrics, selected the 15 top creators, and bulk added the “Campaigns Launch” label to the whole set.

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Then she created a Live Campaign Dashboard. All she had to do was add the campaign dates and set it to track all creators with the “Campaigns Launch” label.

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UGC from those creators started streaming into Archive automatically. It also appeared immediately in the Live Campaign Dashboard, complete with real-time metrics.

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Some of the last minute UGC went viral so quickly, it created a ripple effect. Creators started sending Vanessa links to organic content posted by other B2B marketing influencers. Vanessa then added those one-off videos to the Live Campaign Dashboard by importing from URL.

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“Creators we had activated sent me links saying ‘Look at this; I can’t believe this other person posted about the campaign.’

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The Results

Vanessa managed the entire campaign through Archive. In other words, she ran the Live Campaign Dashboards campaign using a Live Campaign Dashboard. (Sorry.)

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The qualitative results were obvious. Managing the entire campaign—from sourcing creator partners to tracking critical metrics—all in one place made it possible for Vanessa to squeeze maximum value from her efforts, even when it was crunch time. 

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“All of this happened in three days. That’s important. It was so easy to get this done.”

Live Campaign Dashboards also made it easy to collaborate with Archive’s lead advisor, even though he was external to the company. By sharing a public link to the Campaign Dashboard, Vanessa could easily give him access to live content and metrics updates, without logging him into the Archive workspace or having to email him every time something changed.

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The campaign’s quantitative results speak for themselves:

• New clients: 33
• Views: 12.7MM
• Demos Booked: 83
• Earned Media: $5MM
• MQLs: 783 
• Close Rate: 40%
• Pipeline Generated: $1.7MM 
• ROI: 200x

All in all, the Live Campaign Dashboards launch attracted a whole new level of client to Archive. Maximm Paris, Notion, Crocs, and L’Oreal are all Archive customers now. We signed a 6-figure deal with Edelman as a result of this campaign. This proves just how effective the campaign was at attracting the attention of major industry players and promoting our B2B SaaS product to the world.

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“This is the biggest campaign we’ve ever done so far. Having metrics right there in the Dashboard was amazing.”