Spy on your competitors’ influencer programs

The benchmarks make it easy to see how we stack up to different competitors. I can communicate to execs not only how we’re doing, but also how we’re doing compared to other brands.

That could potentially get us higher budgets down the line.

If some brand had a big month, we can use Competitor Insights to see which influencers were involved in those campaigns.

It allows us to understand the inner workings of how they’re blowing up.

We want to see how other brands are getting everyday consumers to talk about them. We use Competitor Insights to see if they’re running a giveaway, or if there are trends in their content.

It helps us develop our own strategy and meet KPIs like tags per month.

We can see who creators are loyal to. If they’re always tagging a competitor, maybe we don’t want to work with them.

Competitor Insights helps us make strategic choices when we’re deciding who we want to work with.

Most CPG companies run on ads… Competitor Insights helps us dream up new creative.