Archive blog

This article explores the best influencer marketing platforms for reaching dads, a high-value but often overlooked audience that plays a major role in household purchasing decisions. It explains why dad-focused creator marketing drives real revenue, outlines the key features brands need—like social listening, AI-powered creator discovery, brand safety vetting, and ROI tracking—and compares leading platforms, agencies, and budget-friendly tools. The guide helps brands choose the right solution to find authentic dad creators, scale Father’s Day and year-round campaigns, and turn parenting-focused content into measurable business impact.

This article explores the best influencer marketing platforms for reaching moms in 2026, a highly influential audience that drives the majority of household purchasing decisions. It compares leading tools and specialized networks based on their ability to discover, vet, and manage mom creators, automate UGC capture, and measure campaign ROI. The guide helps brands identify the right mix of AI-powered platforms and niche mom-focused solutions to build authentic partnerships, scale family-focused campaigns, and turn creator content into measurable business impact.

This article breaks down the best influencer marketing platforms for reaching millennials, a high-spending demographic that increasingly relies on creators for product discovery and purchase decisions. It explains why many brands struggle to find authentic millennial influencers and compares leading platforms based on creator discovery, audience verification, UGC capture, fraud detection, and ROI tracking. The guide helps brands choose the right tools to connect with millennial audiences across Instagram, TikTok, YouTube, and Facebook while scaling campaigns efficiently and proving measurable impact.

This article reviews the best influencer marketing platforms for reaching Gen Z in 2026, explaining why creator-led, short-form video and social commerce are essential for influencing this audience’s purchasing decisions. It compares 12 leading platforms based on their ability to capture ephemeral content, discover and manage creators, automate reporting, and prove ROI—highlighting tools suited for different budgets, team sizes, and campaign goals. The guide helps brands choose the right platform to scale Gen Z campaigns, track UGC across TikTok, Instagram, and YouTube, and turn creator partnerships into measurable revenue.

This article explains how brands can build a community CRM from their entire social footprint to capture, organize, and act on content created by their audience across Instagram, TikTok, and YouTube. It highlights the inefficiency of manual tracking through spreadsheets and screenshots, and shows how AI-powered automation can detect tagged and untagged content, create searchable creator profiles, track interactions, rank top performers, and connect content to revenue. By consolidating social activity into a single system, brands can save time, improve creator engagement, discover new opportunities, and prove ROI from campaigns—all without adding extra headcount. The piece also outlines a practical roadmap for implementation and emphasizes the benefits of platforms like Archive for managing creator marketing at scale.

This article explains how brands can automate Instagram Story metrics tracking even when creators don’t share analytics. It breaks down why manual tracking fails, what data can realistically be captured without account access, and how social listening, event-based tracking, UTMs, and promo codes turn ephemeral Stories into measurable results. The guide outlines a practical setup roadmap and shows how automation saves time, improves content capture, and helps brands confidently prove influencer ROI.

This article explains how brands can accurately track TikTok Shop seeding and affiliate performance in 2026 to identify which creators actually drive revenue. It shows why manual tracking and native TikTok tools fall short at scale, outlines the key metrics that matter most, and walks through proper attribution setup to avoid missed or misattributed sales. The guide also covers how to connect product seeding to ROI, when third-party tools become necessary, and how advanced options like GMV Max change attribution—giving brands a clear framework to optimize creator partnerships and scale profitably.

This article explains how combining UTM links with unique discount codes gives brands accurate, end-to-end sales attribution for influencer and creator marketing. It breaks down how UTMs track clicks, discount codes track conversions, and why using both is essential to capture cross-device behavior and prove real ROI. The guide covers best practices for UTM naming, creator-specific discount codes, common attribution pitfalls, and when to automate tracking to scale. Together, these tactics help marketers clearly connect creator content and campaigns to actual revenue—not just engagement.

This article reviews the best influencer marketing platforms for creators in 2026, focusing on tools that help creators monetize content, track performance, and manage brand partnerships. Archive stands out for automated UGC capture, social listening, campaign reporting, and usage rights management—essential for creators handling multiple collaborations. Platforms like Collabstr and Afluencer offer free or low-cost options for nano and micro-creators, while niche platforms like LTK (fashion/lifestyle) and Favikon (B2B/LinkedIn) provide specialized opportunities. Key considerations include platform coverage, automation, audience verification, and tools to prove ROI to brands, helping creators streamline collaborations and grow sustainable revenue.