When content @mentions your brand, Archive collects it.
When a creator uses your #hashtag, Archive captures it.
But what about all the UGC that doesn’t tag you?
Now Archive will start finding that content too.
We’re excited to introduce a new way to collect content that will put even more of your brand’s UGC within reach.
Introducing: Archive Radar.
They’re talking about you, but they’re not tagging you
If you’re already using Archive, you sleep well knowing all the UGC your brand is tagged in will appear automatically in your library.
Connect your social accounts, set up the hashtags you want to track, and Archive takes care of the rest.
But that leaves out the content that highlights your brand without your @mention or #hashtag. It happens a lot, actually:
- Oops: Sometimes creators just forget to tag you, even if you’re under contract.
- So close: Misspelling your brand handle or hashtag is as good as skipping it.
- Afterthought: Maybe your brand just isn’t the focus of the photo or video.
- Piggyback: Your product might appear while they’re promoting some other brand.
Archive customers kept asking for a way to capture all that untagged content. So we did what we do best: leverage AI to make influencer marketers’ lives easier.
Never miss another story
Archive Radar finds UGC your brand isn’t tagged in
For users on Archive Pro and Custom plans, Archive Radar is a content source that works alongside your connected social accounts.
- If you’re on an Archive Pro or Custom plan, Archive Radar will start detecting content about your brand.
- That UGC will automatically appear in your library, even if you’re not tagged anywhere in the post.
- Content detected by Archive Radar works like any other piece of UGC. Filters, collections, reports, Super Search… all your favorite Archive features apply.
We’re using AI to visually search for your brand name, logo, and products. If they’re using Momofuku Chili Crunch to spice up some other food brand they’re promoting? We’ll capture that content.
We even listen to what people say in videos. So if they “mention” your brand out loud without an official @mention, you’re still good. We’ll add that UGC to your library too.
Available to Archive Pro customers this year
Archive is all about helping brands optimize their influencer programs through social listening, UGC management, reports, and a bunch of other AI-powered features.
So we couldn’t let all that untagged content keep slipping through our fingers.
Archive Radar is just getting started, but like any AI tool, the more it works, the better it gets. You can expect it to start detecting UGC right away and capture more and more UGC over time.
If you’re not capturing your brand’s UGC, you’re done.
If you’re only capturing the UGC you’re tagged in, you’re halfway there.
But when you capture all the UGC that shows your brand, tagged or not, featured or not, intentional or not?
🌈🌈🌈
That’s the Archive way.
We’re rolling out Archive Radar to users on Pro and Custom plans over the next few months. Interested in upgrading your plan? Talk to our team. Not using Archive yet? Book a demo today to get started.
