We started our careers as e-commerce merchants, so we viscerally understand the pain points that every e-commerce founder and digital marketer faces. The biggest pain point (after making a product) is figuring out how to grow quickly and efficiently. We’ve both spent years experimenting with virtually every marketing tactic, grinding away with manual and rote processes, and trading notes and tips with the top community and digital marketers in the industry. As we collected these insights and experiences, we crystallized that building and scaling community is the holy grail for marketers.