Our founders
Geoffrey Woo
Co-founder & Chairman
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Paul Benigeri
Co-Founder & CEO
We started our careers as e-commerce merchants, so we viscerally understand the pain points that every e-commerce founder and digital marketer faces. The biggest pain point (after making a product) is figuring out how to grow quickly and efficiently. We’ve both spent years experimenting with virtually every marketing tactic, grinding away with manual and rote processes, and trading notes and tips with the top community and digital marketers in the industry. As we collected these insights and experiences, we crystallized that building and scaling community is the holy grail for marketers.
We’re brand builders and digital marketers at heart. We are building the software that we wished we had when we were building our own brands.
We approach community marketing challenges as process engineers. We are obsessed with optimizing and automating all the intricacies in community management and marketing workflows.
E-commerce and digital marketing ecosystem are constantly and rapidly evolving. We’re building a suite of tools to keep on top of the competition/ marketing.
