How Ketone-IQ increases conversion by 17% with Archive

About Ketone-IQ

Ketone-IQ (previously HVMN) is a leading nootropic supplement brand. Their flagship product, a research-backed, clinically tested clean energy drink, gets tons of love online for boosting athletic performance, curb appetite, and increase focus. 

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But the Ketone-IQ team had a hard time leveraging all that UGC to boost sales. So they set out to find a tool that would make it easier to display their best UGC on their e-commerce website and move the needle on critical business KPIs.

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The Challenge

The Ketone-IQ team had tried displaying UGC on their ecommerce site to increase traffic. But hand-picking content one piece at a time took too much time and effort. Plus, they were stuck guessing which UGC asset would perform on any given page.

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Ketone-IQ was eager to unlock all the benefits of social proof and encourage customers through the purchase funnel, but they weren’t willing to waste hours and resources on manual UGC management and back-end coding. There had to be a better way.

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The Solution

Luckily, Ketone-IQ was already using Archive. All their tagged content appeared automatically in their Archive library, so Ketone-IQ just needed a way to effectively transform that UGC into a sales engine. 

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Shoppable UGC Feeds was a no-brainer: the no-code widget is specifically designed to showcase high-performing UGC directly on your website. It took five minutes for Ketone-IQ to add their favorite UGC to a collection and publish the feed on their site.

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Customers can scroll through short-form video right there while they shop ketone.com. The product tagging feature makes it easy for Ketone-IQ customers to visit a PDP, add to cart, or start checkout in just one click. 

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And last but not least, smart ordering uses AI to continuously test each video and ensure that top performers appear first in the feed.

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The Results

Ketone-IQ ran a two-week A/B test before implementing Shoppable UGC Feeds site-wide. During that period, they improved every single key performance metric:

• +3% sessions on-site
• +17% conversion
• +26% revenue per session
• +29% overall revenue
  

The test proved just how powerful UGC can be when you have the right tools in place. Ketone-IQ immediately splashed Shoppable UGC Feeds across their e-commerce site, including unique feeds for their range of PDPs.

Shoppable feeds were a game-changer for us. Archive helped us achieve our goal of transforming UGC into reliable e-comm revenue.