With TikTok videos streaming into Archive, brands can track exactly how their UGC is performing. When there’s a piece of content on a meteoric rise or a creator is consistently hitting it out of the park, whitelisting is a natural next step.
But the TikTok’s Spark Ads process is a lot to manage. Finding relevant UGC, managing rights, and creating ads is a nightmare in the TikTok app.
So Archive streamlined the whole situation.
Now you (and your ad team) can use Archive to manage TikTok Spark Ads. Ask creators for Spark Codes, track the status of your requests, and manage the codes themselves right where all your UGC lives—in Archive.
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Run as many TikTok Spark Ads as you want
Everyone already knows how powerful whitelisted ads can be. They give brands the best of both worlds: the social proof of a UGC ad plus the authenticity of posting directly from an influencer’s account.
But TikTok’s version of whitelisting—called Spark Ads—makes the process more complicated. Brands have to ask creators to generate and send Spark Codes, which the brands then have to paste into TikTok ads manager.
It gets worse: every single piece of UGC needs its own unique Spark Code.
Best case scenario: you wake up to an inbox full of codes for all the Spark Ads you want to run. Then you have to collect those codes, migrate them into TikTok ads manager, track how long they last so you can strategize and spread out your spend… it’s a lot. And that’s the best case.
A more common scenario: you have some Spark Ads already running, more that you’ve requested but haven’t received yet, and others that the creator said “no” to whitelisting. You probably have some Spark Codes that already expired.
And new TikTok content—potential new Spark Ads—is pouring in every hour.
Now, no matter what TikTok situation you face, you can manage it all in Archive.
How Archive streamlines TikTok Spark Ads, step by step
Step 1
In the Social Listening tab, add the “TikTok Spark Ads Eligible Content” filter. You’ll see all the content that you can request Spark Codes for.
You can Super Search or layer on other filters to narrow your results even more.
Step 2
Find the piece of content you want to turn into a Spark Ad, then click on “Request Spark Ads Code.”
Customize your message, then copy and paste it into a DM to the creator on TikTok. (Make sure to include the generated URL.)
When the creator clicks that link, they’ll get to approve or reject your request. To approve it, all they have to do is copy and paste the Spark Code on that page.
(Creators don’t have to sign up for Archive, and they won’t get access to your workspace.)
Step 3
Go back to the Social Listening tab and change to a new filter: “TikTok Spark Ads Code.” Now when you select “Approved” from the dropdown, you’ll see all the content that you’ve received Spark Codes for.
Step 4
When you’re ready to run a Spark Ad, copy and paste the Spark Code into TikTok ads manager.
Bringing influencer marketers and ad managers closer together
Archive is built for influencer marketers, but you kept asking us for a better way to collaborate with ad managers.
The ad team runs campaigns using the UGC your hard work generates, so making that hand-off seamless is a high priority. That’s another reason we were inspired to build this feature.
You can give anyone on your advertising team access to Archive—we don’t charge per user because we know how important this kind of collaboration is.
Your ad team can activate Spark Codes to their heart’s content, right from Archive. You’re not stuck in the middle, and you’re definitely not stuck copying and pasting codes into a manual Excel spreadsheet one at a time until they show up in your nightmares… Too much? Just us?
Anyway. Manage TikTok Spark Ads in Archive. Now available for all Archive users.
Book a demo today to get started.
