How Allbirds Improved Campaign Results by 20% with Archive

About Allbirds

Allbirds is a global lifestyle footwear brand. Influencer marketing manager Sarah Grosz had her hands full growing Allbirds’ gifting program while running affiliates, paid partnerships, and micro-influencer collaborations, so she needed a tool that could manage it all. That’s when she found Archive.

The Challenge

Before Archive, tracking UGC was the Allbirds influencer team’s biggest headache. The brand team, customer success team, and marketing team were also logged into Allbirds’ Instagram, so content was constantly disappearing.

“I'm one person, I can't manage all of the tags, DMs, and comments we get. Especially when there's multiple people actively logged into our Instagram account.”

Tracking impressions manually was so complex, Sarah didn’t even touch them. She would have had to find every individual piece of UGC and guess impression rates based on the creator’s follower count, the content type, and the platform.
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Allbirds tested other platforms, but they regularly missed content so the team had to scramble to collect UGC manually. They also skewed engagement data, so reporting was unreliable at best. Dreaming of a tool that could do everything (and do it well) led Sarah to Archive.

The Solution

Archive automatically captures all of Allbirds’ tagged content, so Sarah can casually browse until a fabulous piece of UGC catches her eye. Then she adds her favorites to collections for easy reposting or whitelisted ads.

• Reporting: Sarah tracks campaign efficiency and shares visual graphs with her team.
• CSV export: It’s easy to transfer data to Allbirds’ other business intelligence tools. 
• Content discovery: Filters and Super Search help Sarah find her needle in the UGC haystack.

Sarah also uses Archive to improve influencer relationships. Engagement data helps identify promising new influencer partnerships, and it’s easy to check if someone has ever posted about Allbirds before.
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The icing on the cake: Sarah never has to convince influencers to sign up for another account that doesn’t directly benefit them. 

“We've gotten more content from influencers because they're free to just post. I don't have to backtrack and ask them to send stories because we missed something.”

The Results

Sarah was able to demonstrate impact from day one, when tagged content started streaming in automatically. With accurate engagement data, Allbirds could suddenly see exactly how their gifting campaigns were doing. Now gifting is part of the brand’s evergreen strategy. 

“Seeing the actual volume of tagged content in Archive vs. what I had been seeing in our Instagram account was really shocking. It made me realize just how much UGC we weren’t leveraging before.”

With Archive reports at her fingertips, Sarah can constantly iterate and improve her strategy, increasing campaign results by 20%. The benefits keep rolling in:

• 30% efficiency boost: Primarily from finding the right influencers and having reliable reporting.
• 10x faster reactions: Archive eliminates stress and saves at least 5 hours per campaign.

“Archive has streamlined my workload and made it a lot more efficient.”