The Brand

In 2019, lifestyle influencer Dani Austin opened up to her YouTube followers about her struggles with hair loss and wigs. 

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The outpouring of support made her realize she wasn’t alone and sparked a mission to create the hair solutions she couldn’t find on the market. What started as a DIY experiment quickly grew into Divi—a line of clean, science-backed hair and scalp products that tackle the root causes of hair issues.

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Today, Divi offers a complete range of scalp-first products—shampoos, conditioners, serums, and treatments—all developed by their in-house team of female scientists with a focus on hair and scalp health.

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The Task

How can a beauty brand stand out and generate significant buzz in an already crowded market, driving widespread reach across multiple platforms? 

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Divi partnered with Aligned Growth to scale their influencer marketing efforts in a sustainable and cost-effective way. 

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Their goal was to achieve CPMs on par with Meta and Google, while driving continuous growth in EMV.

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 Our target: a $15.54 CPM.

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The Results

Aligned Growth exceeded expectations, achieving an impressive $9 CPM and generating $1.1M EMV in just 3 months. 

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With fast, self-sufficient execution, their influencer marketing scaled smoothly—delivering outstanding CPMs and high-quality content. 

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Divi’s strategy is a game-changer in the beauty industry. The results speak for themselves: 

• 4M Impressions  
• 1,000 Creators Seeded  
• 1,200 Pieces of Content Produced 

Divi and Aligned Growth made it happen with Archive—streamlining UGC tracking, reporting, and creator discovery. With real-time insights and automated content organization, they scaled influencer marketing efficiently, maximizing impact with data-backed decisions.

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