How Aligned Growth Saves 30+ Hours/Week with Archive

About Aligned Growth

Aligned Growth runs influencer for 7- to 9-figure brands like HexClad, Electrolit, and PopSockets. The team has everything from product seeding to paid campaigns down to a science, but they needed a powerful UGC platform to become a truly full-stack influencer agency. That’s when they found Archive.

The Challenge

Aligned Growth customizes their approach to make influencer efficient and scalable for each individual client. But scalability quickly became a challenge for the agency itself. 
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Head of influencer Marissa Vogelsang realized that the more successful the agency was, the bigger their client programs grew, and the more difficult it became to track and analyze all their content. 
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The agency team was stuck manually tracking UGC and recording stats from multiple sources. Cobbling together reports was time-consuming and messy; the metrics never matched up and the data wasn’t telling a good story.
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To make matters worse, they were missing out on clients’ tagged Instagram stories; the team’s existing tools required creators to turn on story capture manually, which they never did. 

“Archive had the strongest capabilities for what we needed at the scale that we needed it. As an agency, we knew Archive was the best option for us.”

The Solution

Now Aligned Growth uses Archive to manage the 20,000+ pieces of content they generate for clients each year. The team of eight can easily track increasingly high volumes of UGC all in one place — including every Instagram story, no opt-in required.

“I'm the biggest stan of Archive. We’re a lean team that supports big clients. The ability to manage all of our content in one place with a reliable software partner is really important to us.”

Here’s a look at the Aligned Growth workflow: 

1. The team imports lists of creators they have activated for each client campaign.
2. They label creators so all new UGC automatically appears in the right collection.
3. Archive pulls in and constantly updates real-time impression and engagement data

Archive empowers Aligned Growth to offer more robust support to even larger brand clients:

• Usage rights: Clients can push fully approved high-performing content directly into ads.
• Public links: It’s easy to share collections with clients instead of downloading individual assets.
• Top performers: Highlighting top creators/posts helps identify valuable paid partnerships.

“If I create a report for a campaign, I know it’s going to update all of those metrics in real time so I don’t have to go back and do it manually. Archive does the work for us.”

The Results

With Archive, Aligned Growth captures and tracks 50% more content. More accurate data (like impressions, content count, and EMV) empowers the agency to tell better stories about clients’ growth. 
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Automated reports enable weekly updates (instead of monthly). And Archive flags viral UGC immediately, so the agency never misses out on a client’s big moment. 

• 30+ hours/week saved: Archive reduces time spent on each client by 75%.
• 4X efficiency increase: Tracking content would be a full-time agency job without Archive.
• 20% productivity boost: Aligned Growth can take on more brand clients with a smaller team.

“I would recommend Archive to anyone doing influencer marketing because it's going to give you the most accurate content capture and reporting capabilities on tagged UGC, hands down. I've used a lot of platforms and Archive is the most reliable and functional.”