XX min read

Stay Ahead of the Game: Explore the Trending Hashtags on Instagram Today

Published on
July 27, 2023
Instagram hashtags are an excellent way to find new content and reach more people. Learn about the best ways to use them in this post.

Since its launch in 2010, Instagram has become one of the biggest social media platforms. Its broad customer base has made it the marketing platform of choice for many brands and organizations.

In 2021, there were over 1.21 billion monthly active Instagram users. For this reason, launching digital marketing strategies on Instagram allows brands to reach their target audience effectively.

Hashtags are one feature businesses, and marketers could use to reach new people. While anyone can add hashtags to their Instagram posts, it can take a bit of strategy to make them an effective marketing tool.

Keep reading to learn more about trending hashtags and how you can maximize their use in your brand's Instagram marketing efforts.

Key Takeaways

  • Instagram hashtags are an excellent way to improve your content's discoverability and find content you enjoy.
  • Exploring trending hashtags can help your brand reach more audiences.
  • Practicing good hashtag strategies can help your Instagram account perform better. 

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What’s an Instagram hashtag?

Instagram hashtags refer to strings of alphanumeric characters with a hashtag (#) symbol at the beginning. This symbol turns the following characters into a clickable hyperlink, leading users to see posts that use the same hashtag.

Hashtags are one way Instagram users can categorize and label their content. They also help interested users find Instagram posts, reels, and stories that fit their interests and preferences.

To create a hashtag, you only need to type in the hashtag symbol and the word or phrase you want to use. You can use hashtags on Instagram reels, posts, stories, comments, and nearly any space where you can type in text.

Benefits of Using Instagram Hashtags

Incorporating hashtags into your brand's online activities offers several benefits to businesses and organizations. When used correctly and with the right strategies, hashtags can significantly boost the reach and effectiveness of your marketing campaigns.

Here are some main advantages of using Instagram hashtags in your brand's online presence.

Discovery and exposure

One of the biggest reasons brands and marketers use hashtags on Instagram is to reach more people. Hashtags allow Instagram users to search for and discover content that piques their interests. Users can also follow hashtags, allowing them to see relevant content.

For this reason, you can use hashtags to target specific niches and reach your preferred audiences. If people search for keywords that you've targeted through your hashtags, they might come across your account and initiate contact.

Audience interaction

Branded hashtags have become commonplace in social media marketing, particularly on Instagram. Using and promoting your brand-specific hashtags can encourage your audience to use them, making it another form of audience engagement.

Existing customers and clients can use your branded hashtags for user-generated content (UGC). This practice can extend your reach, especially if they use other relevant hashtags. Other users can come across your customers' UGC and lead them to your brand.

Competitor analysis

Aside from aiding your brand's campaigns, you can use hashtags to improve your knowledge base through competitor analysis. 

You and your competitors are likely using similar strategies and hashtags. You can use this knowledge to see and analyze your competitors' Instagram marketing strategies. What hashtags are they using? How is their audience responding to their posts?

Hashtags can help you gain a more comprehensive view of your competitor's marketing tactics. You can then analyze their strengths and weaknesses to help you optimize and improve your campaigns.

Content research

Hashtag usage can be similar to search engine optimization (SEO) in that you target specific keywords to reach your audience. Like SEO, you can use hashtags to conduct content research and see what types of content would resonate with your target audience.

For example, you could type in one of your target hashtags in the search bar and see what shows up. The top posts are usually the most popular and engaging ones. You can then try to analyze how these accounts gained such engagement by looking at their photos, videos, copy, and the hashtags they use.

Doing content research regularly through hashtags can help your brand's marketing team keep abreast of Instagram marketing trends. As a result, you can keep up with changing audience preferences and consistently attract new customers.

Linking campaigns

As a business, having a diverse arsenal of marketing platforms and strategies is essential. Aside from Instagram, it's also important to explore other marketing channels, whether in-person or digital. 

However, as you explore various marketing channels, finding ways to link them together and remain consistent is important. Using hashtags is one way to achieve this goal.

Let's say your brand organized an in-person event for your customers and clients. You can place signs throughout the venue encouraging people to use your branded hashtags if they post on social media. Your marketing team can also use these hashtags when posting updates on your account.

In these instances, hashtags are a great way to engage your audience, promote your brand, and encourage people to interact with your brand's Instagram account.

Top Instagram Hashtags

Instagram users can create any hashtag they like. You can technically place any string of letters and numbers after a hashtag symbol and turn it into a working hashtag. However, some hashtags gain more attention than others.

Trending hashtags can help you become part of specific communities and reach more people. Here are some of the most popular Instagram hashtags your brand might consider using.

Top 50 Instagram hashtags

As of writing, here are the 50 top hashtags on Instagram.

  1. #love
  2. #instagood
  3. #fashion
  4. #photooftheday
  5. #photography
  6. #art
  7. #beautiful
  8. #nature
  9. #picoftheday
  10. #happy
  11. #follow
  12. #travel
  13. #cute
  14. #style
  15. #instadaily
  16. #tbt
  17. #followme
  18. #summer
  19. #beauty
  20. #fitness
  21. #like4like
  22. #food
  23. #instalike
  24. #photo
  25. #selfie
  26. #friends
  27. #music 
  28. #smile 
  29. #family
  30. life 
  31. #fun
  32. #girl
  33. #likeforlikes
  34. #motivation
  35. #lifestyle
  36. #likeforlike
  37. #sunset
  38. #amazing
  39. #nofilter
  40. #instamood
  41. #sun
  42. #follow4follow
  43. #inspiration
  44. #followforfollow
  45. #instapic
  46. #bestoftheday
  47. #cool
  48. #swag
  49. #night
  50. #happybirthday

Hashtags for Instagram likes

Some Instagram users post hashtags to help them gain likes and followers, such as the ones below.

  1. #love 
  2. #instagood
  3. #instagram
  4. #follow
  5. #instadaily
  6. #instalike 
  7. #like
  8. #explorepage 
  9. #followforfollowback 
  10. #instamood
  11. #insta 
  12. #fyp 
  13. #instafashion
  14. #daily 
  15. #like4likes 
  16. #instalove 
  17. #instaphoto
  18. #likeforlikes
  19. #instacool 
  20. #followers
  21. #comedy 
  22. #like4follow 
  23. #follow4followback 
  24. #likeme
  25. #likesforlikes

Top B2B Instagram hashtags

B2B companies have also established a community on Instagram using the following hashtags.

  1. #smallbusiness 
  2. #business 
  3. #entrepreneur 
  4. #socialmedia 
  5. #digitalmarketing 
  6. #sales
  7. #tech 
  8. #leadership 
  9. #innovation 
  10. #networking
  11. #SEO 
  12. #contentmarketing 
  13. #marketingstrategy 
  14. #businesstips 
  15. #startups 
  16. #productivity 
  17. #strategy 
  18. #b2b
  19. #consulting 
  20. #workplace 
  21. #professionaldevelopment 
  22. #leadgeneration
  23. #b2bmarketing
  24. #saas
  25. #thoughtleadership 

Top B2C Instagram hashtags

Like B2B brands, B2C companies have hashtags specific to their industry that help them reach new customers. Here is a list of hashtags for B2C content on Instagram.

  1. #fashion
  2. #beauty 
  3. #fitness 
  4. #explore
  5. #lifestyle
  6. #foodporn
  7. #foodie
  8. #instafood
  9. #instafashion
  10. #travelgram
  11. #shopping 
  12. #homedecor 
  13. #fashionista 
  14. #instatravel 
  15. #sale
  16. #shoplocal 
  17. #summervibes
  18. #instabeauty 
  19. #styleinspo
  20. #discount 
  21. #instashop 
  22. #healthAndwellness 
  23. #instasale 
  24. #productreview 
  25. #b2c 

Instagram hashtags for foodies

The food and beverage niche is popular on Instagram. Instagram users taking pictures of their food has become a popular stereotype.

Here are some of the platform's most commonly used food and beverage hashtags.

  1. #food
  2. #foodporn 
  3. #foodie 
  4. #instafood 
  5. #foodphotography 
  6. #foodstagram 
  7. #yummy 
  8. #instagood 
  9. #love
  10. #foodblogger 
  11. #foodlover
  12. #delicious 
  13. #homemade 
  14. #healthyfood 
  15. #photooftheday 
  16. #picoftheday 
  17. #dinner 
  18. #foodgasm 
  19. #foodies
  20. #tasty 
  21. #cooking 
  22. #instadaily 
  23. #lunch 
  24. #bhfyp 
  25. #restaurant 

Travel Instagram hashtags

Travel is another popular niche on Instagram. Many users love to post and share travel content on the platform. 

Here are some of the most popular travel hashtags you can use on Instagram.

  1. #travel 
  2. #nature 
  3. #photography 
  4. #travelphotography 
  5. #photooftheday 
  6. #instagood 
  7. #travelgram 
  8. #picoftheday 
  9. #photo 
  10. #beautiful
  11. #art 
  12. #naturephotography 
  13. #wanderlust 
  14. #adventure 
  15. #instatrave
  16. #travelblogger 
  17. #landscape 
  18. #summer
  19. #trip 
  20. #explore 

Hashtags for Instagram contests and giveaways

Many brands use Instagram to stage contests and giveaways. These campaigns help brands gain more exposure and boost their online following. 

If you plan to organize a contest or giveaway for your brand on Instagram, here are some hashtags you can use.

  1. #instacontest
  2. #instagiveaway
  3. #giveaway
  4. #sweepstakes
  5. #contestalert
  6. #contestentry
  7. #winit
  8. #freebie

Types of Popular Instagram Hashtags

You can technically turn any word and number into a hashtag, making hashtag creation full of possibilities. Instagram hashtags can fall under specific categories depending on how they are used.

Considering how people and businesses use hashtags in today's digital marketing landscape, here are the most common Instagram hashtag categories.

Image by Gabrielle Henderson on Unsplash

Branded hashtags

If your brand has been on the internet for some time, you will likely already have branded hashtags. 

Branded hashtags cover unique hashtags brands have created for their company, products, or services. The most common branded hashtags are usually the business's name. You can also create branded hashtags for specific products, services, and company events.

As your online following grows, you will notice that your customers, clients, and followers will also use your branded hashtags. Using them consistently can help establish your brand identity and encourage your audience to use them.

Campaign hashtags

Campaign hashtags are similar to branded hashtags, except that you use them for individual marketing campaigns.

You can use them to link your campaigns across different marketing platforms. For example, if you post a television advertisement, you can add campaign hashtags to your visual content, encouraging audiences to use them.

These hashtags are also helpful in tracking the performance of specific marketing campaigns. You can use them to analyze your posts and to see if audiences have picked up on your campaign.

Industry and community hashtags

Instagram is not just a place for business. It is primarily a social networking site, which means people use it to connect with friends, family, and like-minded people. For this reason, industry and community hashtags are highly popular on the platform.

These hashtags are used by different companies, organizations, or individuals that are part of particular industries or communities. They are often straightforward, covering typical niches like #art, #music, #fashion, #film, #smallbusiness, and many others.

While these niche hashtags are not specific to businesses, brands often use them to reach target audiences. If your brand sells outdoor gear, you might stand to benefit from using hashtags like #travel, #outdoor, and #nature.

Trending hashtags

Trending hashtags can be difficult to spot if you're not consistently keeping tabs on online conversations and knowing how to apply them to your content. These hashtags might not have the most posts, but they get the most activity for a specific period.

For example, #BarbenHeimer has been a trending hashtag and meme in the past few weeks. Audiences have been anticipating the premiere of both Barbie and Oppenheimer in theaters. While most content has come from fans of both movies, brands have also been keen on jumping on the trend.

Trendspotting skills are essential when using these hashtags. You must have a firm grasp of the zeitgeist to create content that resonates seamlessly with audiences.

Themed hashtags

Themed hashtags often revolve around certain seasons, events, or holidays (even made-up ones). Take note of these holidays to ensure you can schedule content relevant to these themed hashtags.

Let's take National Food Day as an example. Held on October 24th each year, this holiday encourages people to incorporate more whole foods into their diets. 

If you're running a restaurant or food business, this holiday is an excellent way to promote your content. You can use the #NationalFoodDay hashtag to remind people of the holiday's significance while promoting your business.

Location hashtags

Location hashtags are pretty straightforward. As the name suggests, these hashtags indicate physical locations, such as cities, countries, neighborhoods, etc. 

These hashtags are an excellent way to promote brick-and-mortar stores or facilitate travel and tourism. For example, if you run a restaurant or food truck in New York City, you can use the hashtags #nyeats or #nyfoodie to reach potential customers.

Daily hashtags

Daily hashtags incorporate the day of the week alongside specific interests. The most popular daily hashtags include #mondaymotivation, #throwbackthursday or #tbt, and #tgif. 

However, users and brands can get creative with them, as well. For example, the hashtag #wipwednesday has especially been popular amongst crafting and art circles to show off their work.

Commentary hashtags

Commentary hashtags often indicate humor and irony, not as a means of promotion. People often use them to add humor to their posts or as part of an inside joke. 

Many brands don't use commentary hashtags, as they don't do much for reach and discoverability. However, if your brand voice is humorous, you could use commentary or ironic hashtags to engage with your audience.

How To Find the Best Instagram Hashtags

Using the most popular hashtags won't always guarantee results. Every brand is different and will require unique hashtags to reach its target audience. 

Finding the right hashtags for your business will take a bit of research and effort. Here are some methods you can explore to help you through the process.

Use Instagram's search tool

The Instagram app's search or discover feature can help you find hashtags useful for your brand's account. 

Go to the search tool indicated by the magnifying glass icon on the app. Type in your desired keyword and then tap the "Tags" section. You will see a list of relevant hashtags and the corresponding number of posts under each one.

Check the autocomplete feature

You can type in the hashtag symbol when writing captions, and different hashtags will appear. This function can help you find hashtags relevant to your content. 

Follow relevant hashtags and influencers

Another good way to find hashtags relevant to your business is by watching what other people are doing. You can follow hashtags and influencers that work within your niche to see what hashtags they use.

Explore online lists

You can find a wealth of hashtag knowledge with a simple Google search. Many writers, bloggers, and publishers have published articles on popular hashtags relevant to your niche.

Explore online lists and recommendations to see what experts and analysts say about relevant hashtags within your industry.

Best Practices for Using Instagram Hashtags

You can use Instagram hashtags any way you want. However, certain practices can help improve your account's performance when using hashtags. Here are some tips and best practices you might want to incorporate into your brand's hashtag strategy.

Image by Georgia de Lotz on Unsplash

Use a reasonable number

While it can be tempting to use as many hashtags as possible to cover more ground, this practice can be harmful. Users might perceive the blue wall of text as spammy and ignore your content as a result.

When writing your captions, keep hashtags to a minimum. Around one to five hashtags are enough to get your point across.

Put more hashtags in the comments

Five hashtags can be limiting, especially if you want to reach as many people as possible. While it's best to use a maximum of five hashtags in your main caption, you can use your comments section to your benefit.

Add your extra hashtags as a comment. You can add as many hashtags as the app will allow, and the Instagram algorithm will still detect them.

Conduct hashtag research

Copying and pasting popular hashtags might not always work in reaching your target audience. Many popular hashtags are generic and may not be as effective in helping you achieve your marketing goals.

Set some time to research the best hashtags for your brand. The hashtags you end up with might not have the most posts, but they can be more effective and help you stand out.

Use hashtags in Instagram stories

Hashtags also work in stories and can help you find new audiences. Use the Instagram story text tool or a hashtag sticker to add hashtags to your stories.

Encourage the use of branded hashtags

Create branded hashtags and use them everywhere to encourage your audience to use them. Add them to your profile bio, under each post caption, and on your Instagram stories to maximize your reach.

Measure the results of your hashtag strategy

Instagram still doesn't have features that allow you to analyze individual hashtags. However, you can still get a general idea of your account's performance as you change your hashtag strategy.

Look at your account's analytics to see if your hashtag usage is working to your benefit. Check individual posts and assess accordingly.

Pro Tip: Hashtag generators are valuable tools to help you find appropriate hashtags for your content. Check trends regularly and measure your progress to keep up with changing audience preferences.

Up Your Instagram Game With the Right Hashtags

Incorporating the right hashtags into your brand content can help you reach more people and boost brand awareness, among other benefits. They also encourage user-generated content and audience engagement.

UGC can be an excellent resource for your brand's online marketing efforts, so tracking and collecting them is essential.

Archive helps you track UGC from your online communities, allowing you to leverage them for your marketing campaigns. It automatically detects Instagram and TikTok posts featuring your brand, helping you save time and effort when looking for UGC.

Improve your hashtag campaigns through user-generated content. Download Archive today.

FAQs on Trending Instagram Hashtags

How many hashtags can I put on each post?

Users can add a maximum of 30 hashtags in Instagram captions and comments. However, sticking with a few hashtags is best to avoid overwhelming your audiences.

Can you hide hashtags?

You can "hide" hashtags in your comments section instead of your caption. 

What are banned hashtags?

Banned hashtags are those restricted by Instagram due to inappropriate usage and content. Examples of banned hashtags include #nudity, #antivax, and #youngmodel.

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