XX min read

Instagram Analytics to Monitor and Track Instagram Posts

Published on
September 3, 2022
Instagram analytics can help you target the right audience, improve your content strategy, and reach new audiences. Learn more about it here.

Instagram is well-known for its visual appeal and ease of use. It’s a great place to share images and videos, which you can use to promote your business or brand.

Over one billion people worldwide use Instagram for at least 28 minutes daily. This means brands have more than enough time to reach and interact with these users.

But how do you know that your time on the app generates favorable results for your business? How do you know that your social media efforts and strategies pay off?

You can do all these when you track your engagements through Instagram insights and other analytics tools.

If you're not taking advantage of Instagram Analytics on your business profile, there's a high chance that your marketing efforts will get lost in everything that's going on.

Taking your Instagram numbers seriously can help you understand what’s it like to operate on the platform. It is also where you can gain knowledge on how to use it to leverage your marketing strategy.

You can grow and improve your business if you master using such a highly populated, powerful platform as Instagram. In the end, you can also improve your conversions.

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The Importance of Instagram Analytics

Instagram Analytics is a great way to keep an eye on your account and track your posts. They help you identify what's working and what's not and tell you how you can improve your performance on the app.

The tracking tool is similar to Facebook Insights in providing information about your audience, engagement, and reach. You can see how many people have seen or engaged with your post and where they're located.

The analytics also show you which posts perform best based on engagement rate. It can also show your reach or impressions and the number of people who liked or commented on a post. You can also look at specific metrics such as video views if you have an Instagram story or live videos posted on your profile.

Here are more specific benefits of Instagram Analytics:

Target the Right Audience

It's essential to target the right audience on Instagram because you want your content to reach the people most interested in it. If you target the wrong audience, you'll have many views but not much engagement. If you don't have people engaging with your posts, then there's no chance for them to go viral. Focusing on your preferred audience is key to getting meaningful results from your marketing efforts on Instagram.

Get Leads to Future Partnerships

One of the toughest marketing challenges is finding new partners for your business. Getting yourself these partners is also one of the most significant opportunities for growth. It allows you to improve your reach, raise your profits, and upgrade customer service.

But how do you find those partners? Where do you start? The answer is Instagram. Yes, that's right: Instagram can be a powerful tool in your arsenal if you know how to use it correctly. It can help you get leads to future partnerships and grow your business exponentially.

This is important for the following reasons:

  1. You can use Instagram to build your brand's credibility.
  2. You can build brand awareness and target your audience better.
  3. You can drive website traffic and increase sales, which is essential for any business.
  4. You can get customer feedback, which will help you improve your products and services.

To understand more about the importance of Instagram posts and hashtag monitoring, check this post out. It will explain why you need to use hashtags in your marketing campaigns.

Image Source: Pexels

Different Instagram Analytics To Track

Whether you’re social media manager or a small business owner, you must keep track of your posts and see how they perform. You need important metrics and tools to determine whether your posts and entire marketing campaign are successful.

The first metric to look at is impressions. These tell you how many people saw your post, indicating the number of engagements. You can also look at likes and comments as metrics.

The amount of time spent on a post is another indicator of engagement. If someone spends more than a minute looking at something, they’re likely interested in it.

Another indicator of Instagram engagement is what we call the "engagement rate." This shows how many people interacted with your content compared to your followers. More people are engaged with your content if this number is high —so congratulations! You've done something right.

However, these aren't the main things you should only be checking out. Here are other crucial Instagram metrics or key performance indicators (KPIs) that every marketer or small business owner should know about:

Profile Analytics

This shows the number of your total followers and its growth rate over time. This is useful for seeing the kind of growth you're getting when you post and whether or not it's translating into more followers. Specifically, here are the insights you get from this type of analytics:

  • Call or email clicks
  • Impressions
  • Interactions
  • Mentions
  • Profile visits
  • Reach
  • Website clicks

Audience Analytics

This will tell your top Instagram followers’ locations, age ranges, and gender. There are a few different ways to look at this information, but one of the most useful is the "reach" tab. This will tell you how many people have seen posts from your account in any given week, month, or year.

Another way to look at audience analytics is through a graph showing how many people are engaging with each post on average over time. This can give you a good idea of what posts work well for your audience—and which ones don't.

Post Analytics

Post analytics will show you the number of likes, comments, and shares for each post, how many people have seen it, and who has viewed it. It's also helpful to know how many people clicked on the links in your captions and if these led to sales. This is primarily useful if you're running a business on Instagram and want to see which posts get the most engagement and which don't.

Stories Analytics

Instagram stories analytics is a great way to track your audience's behavior on Instagram stories. You can see how many people have watched your stories, how many times they've viewed them, and when they're most likely to watch.

Apart from these, you can also see the frequencies wherein users exited your story before viewing the rest of it. All these pieces of valuable data can help you improve your stories' content and ensure that you're reaching the right people with them.

Image source: Pexels

Understanding Instagram Metrics

Since Instagram is a visual platform, it's essential to know how many Instagram users see your photos. If you have a small following and aren't getting many likes or comments on your photos, it could indicate that some of your followers aren't engaging with your posts.

You also want to ensure you track how much time people spend on your Instagram profile. This allows you to check which posts get the most attention from your target audience. Instagram performance metrics can be tricky to work with, but we've got you covered.

Here are some of the most valuable Instagram metrics:

  • Likes: The number of people who click the heart icon on your posts indicates that they like your content and want to see more from you.
  • Comments: The number of Instagram users who commented on your posts indicate that they're interacting with your content and eager for to check more of what you offer.
  • Engagement Score: The sum of your likes and comments divided by the number of followers who saw the post. A high engagement score means that the people who saw your post liked it enough to click "like" or leave a comment. A low engagement score means people didn't engage with your content. Try experimenting with various posts to see which will get better engagement than others.
  • Hashtags Volume/Usage: This will tell you how many hashtags were used in comments on posts with at least one hashtag. Your hashtag performance can help determine whether or not your use of hashtags is effective at increasing engagement.
  • Hashtag Engagement: The number of times your hashtags have been used in individual posts.
  • Filters & Engagement Sector: The number of times your photos have been liked, commented on, or saved.
  • Follower Count: This suggests the number of people following your account.
  • Follower Growth Rate: The percentage change in followers over the last week, month, quarter, or year.
  • Publishing Volume/Frequency: This shows how often you post per day or week and how many total posts are across all your social media accounts.
  • Breakdown by Post Type: This allows you to see which post types are most popular among your audience. You'll also be able to check which content they're engaging with most and where you should spend your efforts.
  • Timing: This is a way to get an idea of what time of day or night your posts perform best. You can also see if any specific days of the week work better than others for posting.
  • Industry Benchmark: This shows how your performance stacks up against other companies in your industry who are using Instagram for business purposes.

Check out this post to better understand Instagram marketing and the strategies that come with it.

Pro Tip: "The key to success on Instagram Stories is to be open to exploring different topics while also trying to remember to verify and continuously monitor your navigation metrics."

What To Look for in an Instagram Analytics Tool

When looking for an Instagram Analytics tool, you should consider a few features. First, it should allow you to view real-time data from your Instagram account. This means you can see what's happening on your account and adjust everything accordingly.

Second, the tool should give insights into how your followers interact with your posts. These include metrics like likes, comments, and shares. You'll want to know how many people are engaging with each post. This will let you make informed decisions about how often to post new content, or which types of content are most effective at drawing engagement.

Third, the tool should help you analyze your performance over time. Some will even let you compare different brands' performances against each other to see what works best for other people in similar situations as yours. It's like having access to all their data without asking them directly.

Top Instagram Analytics Tools

In boosting your Instagram account for marketing, it's essential to know what works and doesn't. That's where Instagram Analytics tools come in.

So here are several Instagram Analytics tools you can check out to help you see how your posts are doing.


This tool can help you manage your accounts and campaigns across multiple platforms. Hootsuite's analytics section gives you deep insights into how your content performs and how many people interact with it. You can set up reports showing how often your posts have been liked or commented on, who's interacting with your posts, and which posts receive the most engagement.

Sprout Social

Sprout Social is an all-in-one social media management platform. It includes analytics, engagement, and publishing tools for social media marketers. Sprout Social's analytics tool is one of the most comprehensive, with features like data visualization, reporting, and custom audiences. They also offer a "hashtag tracking" report to help you land more engagement opportunities.


SocialRank is a social media analytics tool that helps you carve a niche for your business on Twitter and Instagram. It provides insights into which posts are performing best, what kind of engagement you're getting, and what might be holding back your engagement numbers. This tool’s standout feature is the fact that it’s free to use. This tool allows you to see your best, most valuable, and most engaged followers.


Squarelovin is a social media analytics tool that lets you see your top posts. It shows you the most popular hashtags, top locations, and most used words in your content. It also offers insights and tips for improving your engagement and reach. With its optimization feature, you’ll know when is the best time to post.


SocialBakers offers a wide range of social media analytics services, including ads management, page insights such as audience demographics and audience reach, and key metrics like impressions per post or engagement rate. They also offer an AI-powered feature called “Persona Mapping”, wherein the tool identifies your target audience. The two main downsides of this tool are no support available for TikTok and pricey influencer tools.

Leverage Your Instagram Marketing Today With Archive App

Knowing your target audience is just one part of the complex marketing process. You also need to understand their needs. After which, you must curate content that will pique their interests. You must also choose a platform that will maximize your reach. Instagram is one of the best tools to accomplish these objectives.

But it doesn’t stop there. You must know how well your posts and contents are faring in the app. This is where analytics come in and will add value to your marketing. It gives you deeper insights to help you manage your marketing campaigns. If you complement your analytics tools with Archive app, you can even do more!

With Archive, you can save, review, and repurpose content to create better ads. It will also help you leverage these contents to turbo-charge your growth. Reach out to us today and see the difference in your Instagram marketing efforts!

Instagram Analytics provides metrics to help you gauge your performance, improve your audience, and upgrade the results of your Instagram marketing. Find out how Archive App can help you optimize your Instagram marketing!

FAQs on Instagram Analytics

Is Instagram Analytics available for all accounts?

Instagram Analytics is available to all users who have an Instagram business profile.

How do I access Instagram Analytics?

Just log in to your business profile and click the “Insights” button to access them. From the overview section, you'll be able to see information about your posts and followers, including engagement rate and reach.

When will my Instagram data update?

Your analytics data will update every 24 hours if there's been new activity on your account since yesterday's update. So if you post something new today but don't see it reflected in your analytics until tomorrow morning, don't worry—it'll show up when it's ready. However, note that the update is on a rolling schedule. You’ll see new data one week at a time.

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