Entrepreneurs now have access to a broad range of online solutions that empower them to wade through the tough competition. In particular, an e-commerce merchant can stand out by maintaining a solid social media presence, deploying push notifications, or leveraging email marketing apps.
These apps are developed so that they're ready for integration with the e-commerce platform. Shopify works with over two million merchants and is one of the most popular platforms today. As of this writing, the Shopify app store has over 900 email marketing apps to offer their merchants.
We’ve rounded up the best Shopify email marketing apps, so you can pick a few apps to try and use for your email marketing strategies.
As active online users continue to increase, more people possess two or more email addresses. With consumer behavior shifting heavily toward the mobile experience, marketers and brands can use email marketing to create meaningful connections with their email subscribers.
As the second most popular e-commerce platform, Shopify accounts for ten percent of the global e-commerce market. Shopify merchants rely on email marketing to update their subscribers about discounts, sales, and new offerings. And as a marketing tool, the return on investments for emails has risen to $36 for every $1 spent.
Naturally, the view of email marketing has changed. It enjoys a transcendence from regular email newsletters to a potent tool that triggers cart recovery. But to do email marketing in a way that flows, merchants use different e-commerce and omnichannel marketing apps.
Most apps include email marketing automation as a standard feature. This function enables entrepreneurs to launch email marketing campaigns and effective customer segmentation. Through segmentation, merchants can create email marketing campaigns that are personalized.
This means that email content isn't solely essential. Collected information in sign-up forms (or Shopify apps like Archive) and consumer behavior allows merchants to write emails that speak to the needs of their subscribers. However, merchants must ensure that their emails reach their subscribers’ inboxes, not spam folders.
Dodging the spam folder involves carefully preparing an email and subject line free of spam-trigger words. Most email marketing apps include spam and A/B testing options to make editing email campaigns convenient and fast.
To ensure subscribers open Shopify merchant's emails, they can use the subject line to pique their subscribers' interest. The email itself needs to contain simple sentences. Merchants must also select their brand's tone (e.g., friendly and neutral, inspirational) and commit to it.
Email marketing apps offer a range of features that help track real-time campaign performance. As an e-commerce business, selecting apps that meet business goals, support scalability, facilitate segmentation and customization, and automate critical tasks is essential.
Below are just some of the factors to consider in finding the top email marketing app.
Depending on the business' needs, merchants can pick apps with flexible features (or unlimited emails) and user thresholds. This makes sense for small businesses looking to save or try out apps before getting a paid plan. Merchants should be able to check their email marketing app's automated functionalities and automation workflows.
Shopify merchants are also looking for capabilities that speed up their campaign process. Email templates, email editors, and other customization tools are a merchant's best choices. These features come in handy during peak seasons and holidays.
App features should support scaling up marketing campaigns and hyper-targeting subscribers through segmentation features. The ideal app must help merchants adjust their movements and provide in-depth analytics, including click-throughs, cart abandonment, and more.
Not all email marketing apps are created equal. Some have solid standard features and Shopify integration, making them a reliable tool for most email marketing tasks. Others have advanced features hiding behind a paywall but are provided through a limited trial period for Shopify store owners.
Besides a built-in email marketing solution, we’ve rounded up a total of 15 email marketing apps. Read on to learn about each app’s unique offering to e-commerce merchants.
Shopify merchants use Archive to support their existing email marketing platforms by growing a robust subscriber list. The social listening and user-generated content (UGC) curation tool detects and automatically detects TikTok and Instagram content that cites a Shopify brand.
Merchants ready to splurge on an all-in-one marketing automation platform go for Automizely. As a full-featured platform, it offers email marketing automation and email newsletters that help merchants improve their brand’s conversion rates.
Did you know? Shopify makes payment easy and safe with Stripe, many "buy now, pay later" options, and its built-in fraud protection.
The Avada platform focuses on helping marketers convert customers through omnichannel, including email marketing. The app integrates with three e-commerce platforms, Shopify, ShopifyPlus, and Magento. This comprehensive app offers email marketing automation tailored for e-commerce stores.
Like Archive.com, this e-commerce marketing app offers merchants the best of both worlds: email marketing and UGC tools. The tool instantly syncs order and customer data so Shopify merchants can use customer profiles and create segment lists.
Merchants looking for tools that complement their email marketing app through high-quality pop-ups love EcomSend. Its easy-to-use editor enables users to customize its discount pop-ups to grow their subscriber list.
Entrepreneurs use Klaviyo for seamless customer communications that include email and SMS templates. Merchants save time and avoid ineffective email blasting through customizable campaigns for price drop alerts, cart reminders, and confirmation emails.
Merchants need features that support precise emails to make the most of their platforms. These merchants match well with Mailchimp's all-in-one email marketing and automation platform. Advanced features include user recommendations to improve content, targeting, and imagery.
This app is an excellent addition for merchants looking for tools to grow their email lists. It comes with email templates, which are great for peak season. The email marketing and SMS tool also offers newsletter templates, landing pages, and pop-ups.
When merchants work hard, they deserve an email marketing app that works harder. The Privy app is one of the most user-friendly apps used by fast-growing Shopify merchants now. It provides an easy-to-use drag-and-drop email editor, a great feature for merchants who like to design good emails but have no background in design or art.
Many merchants with terrible experiences with other email marketing services switched to Seguno. They love the simplicity offered by its automated emails (over 200 templates) and spam protection. Canva lovers find it a bonus to use this app because it enables them to use the graphic design platform for creating emails.
This app offers marketing, chat, sales CRM, and transactional email platforms. Sendinblue patrons enjoy creating campaigns in a connected email, SMS, and WhatsApp ecosystem. The app empowers businesses to implement targeted communication and build better customer relationships.
Of course, the e-commerce platform also offers its built-in email marketing tool. It has the standard drag-and-drop email templates and automation, which merchants can use from the Shopify admin. Users can send the first 10K emails each month for free; they'd have to pay $1 for every 1,000 emails.
But the real deal is the order functionality, allowing shoppers to buy products from emails! Yes, shoppers don't have to go to the Shopify store to make the purchase. The capability is complemented by customized emails, including welcome emails, which can rack an average open rate of 86%.
Advanced email flows enable marketers to focus on email automation tasks. Smartrmail does this through deep integration, which feeds its email automation through purchase and onsite tracking data.
Their complete list of email templates includes the following:
And they don’t stop at prebuilt templates only; the app offers a pre-built series of emails and SMS so merchants can focus on creating the emails. Trigger email marketing ensures that emails are sent at the right moment.
Merchants can run win-back campaigns as well as abandonment cart recovery. They also like to use their personalized product recommendation emails to turn subscribers into repeat buyers. Smartrmail ensures that automated emails are optimized for mobile phone users.
Shopify merchants can use its 15-day trial to test its key features. The free plan covers up to 1K subscribers and 5K emails per month, while the standard plan starts at $19 a month ($0.0075 per subscriber). The unlimited plan costs $99 monthly ($0.01 per subscriber monthly) and covers innovative A/B testing, send boost, and more.
Recover abandoned carts and boost your SMS and email lists through easy-to-create emails, templates, and A/B testing. SMSBump is available on Shopify and BigCommerce platforms.
This app is a fuse of conversion, analytics, and A/B testing features, allowing merchants to convert customers into repeat buyers effectively. It simplifies workload through a single dashboard and offers a range of A/B test discounts (coupon code, upsell, gift card).
The best Shopify email marketing apps cannot substitute for the best email marketing practices. Follow these steps to boost your subscribers:
The top 15 email marketing apps made it onto this list because they offer features specific to emails alone or expand access to others like SMS, CRM, and social media. But for beginners, it is best to pick up on the best email marketing practices and use tools that can build a robust subscribers list, such as Archive app. Then, as your Shopify business grows, you can start scaling up.
Do you want to find the best Shopify email marketing app? Visit us at Archive.com today and check out on-demand features and more.
Customers who accept marketing from your online store appear on the Customers page of the merchant's Shopify admin. The email addresses of these customers are available in the Email subscribers segment.
No. Merchants can use the platform for a trial period of three days. To continue using Shopify, merchants must select a paid plan that fits their business needs.
To avoid sending emails that go to the subscriber’s spam folder, merchants need to follow some best email marketing practices, such as cleaning their list, writing quality emails with a strong subject line, monitoring their metrics, testing the emails, and adding an Unsubscribe link.