Social media marketing has never been an easy task for those who don't have the time or the expertise. Reaching out to potential clients, staying on top of trends, and maintaining engagement can be a full-time job.
Many free hashtag tracking tools claim to make social media marketing more manageable, but which one should you use? How do you know that they will provide the best service?
There's no need to worry about the best hashtag tracker for your social media campaigns. This article lets you know how the best tools available in the market can help your business maximize its social media marketing efforts. Track popular hashtags, such as event hashtags and historical hashtags, grow your audience, and measure your growth easily with these tools!
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The Importance of Hashtags on Your Social Media Campaigns
Hashtags are an excellent way for your marketing campaigns to go viral. They are also a great way to reach out to influencers and get them to participate in your campaign. According to research at Influencer MarketingHub, a post with a hashtag increases the post's engagement by 12.6 percent more than those that don’t have a hashtag.
Here are several primary roles of hashtags in your social media campaign:
Finding Post
When we search in any search engine, it gives us a broader keyword result. Say, for example, you are a Twitter user and try to search for “apple.” It will provide you with many related hashtags on your keyword, from the apple fruit to the Apple technology.
Using a #Think Different would give you a more particular Apple technology result as this is one of their slogans. Additionally, this symbol serves as a means of categorizing posts and making them more searchable.
Social Media Promotion
It is hard to stand out with many different brands or companies within your niche of interest. However, with this powerful symbol, the company or business can use their slogan, name, and hashtag to make customers and clients remember them.
Read more to understand Instagram Hashtag Monitoring and Instagram Analytics and how you can become a successful player in promoting social media accounts.
Filter Information
Hashtags create a community engagement with your followers and customers. A #forsale helps community members distinguish a post that contains for sale item from just a regular post. Associations and organizations like Facebook Group can use hashtags to communicate with their audience and help members filter information based on what they need.
Compel Action
For coffee lovers, a #coffee is not just a way to flex their aesthetic coffee. It is also a method for them to backtrack all the coffee posts and perhaps arrive at the next coffee shop near them. Similarly, a coffee business uses the same hashtag to connect with the latter type of people.
A hashtag is a great tool for people that often want to explore content tagged with a particular hashtag, making these tags beneficial for marketers to connect with people.
Other Roles
Hashtags look like an unimportant mark used by marketers. But, data analysis of the hashtag data from all the engagements can also be extracted, like any other keyword. Here are other roles that a hashtag can impart:
- Online publication announcements
- Freebies, discounts, and offers
- Event information
- Trending articles and topics
- Ask questions and survey
What Is a Hashtag Tracking Tool?
A hashtag tracking tool is a social networks analytics tool that tracks and analyzes the performance of hashtags on social media channels, such as Twitter. It is an essential social media marketing tool as it helps marketers measure their engagement and track performance. It also helps them plan better for future campaigns by providing insights on what performs well and what doesn't.
Here are the reasons you should use a Hashtag tracking tool:
Avoid Spam-Looking Hashtags
You might want to reach more by adding more. There are cases where this still works, but most of the time, this could come in conflict with the current status of your social media network. If you use too many hashtags, posts can look like spam to your social media algorithms and won't look good to readers either.
Competitor Research
Hashtag tracking tools are a must for your next hashtag marketing. They can help you track your competitors' actions and hashtags. This way, you won't have to spend time searching for them on social media or other sites like Google Trends.
Get Notified
Suppose you have a business and sell your item or service on social media platforms. You might encounter influencers or social media users promoting a hashtag with your brand name.
A hashtag tracking tool can determine what hashtags are used in your follower's user-generated content (UGC). Read more on The Ultimate Guide to UGC Marketing for E-Commerce and learn how UGC can help you gain more engagement and leads.
Using the best hashtag tracking tool, you can also find out which hashtags have the most users, which are the most popular, and which are trending. Not only that, it is easy to reply and engage if you are notified with real-time data about all these activities.
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Spot Emerging Trends
Have you tried checking Twitter hashtags? Like TikTok and other social media networks, if you hover on their search engine, you will see the trending hashtag and most commonly searched keywords by the users.
You can use it for brand monitoring to see what is being discussed in your niche or industry or what people are discussing. This way, you can spot emerging trends and stay ahead of the curve.
Get Inspired
Hashtags are the new search engine. They can help you find relevant content and people to follow. Creating content is never an easy job. You fear that your post is redundant or makes no sense.
Hashtag tracking tools are among the most popular social media strategy for social listening of marketers, bloggers, and social media influencers. It can be used to group conversations and find content based on the same topic. They can also be used as a tool for inspiration when you need to think of what to post next.
Audience Demographic Research
A hashtag monitoring tool is a social media monitoring tool great way to find the thoughts of your target audience about your brand and the products you offer. There are many benefits of using a hashtag tracking tool. For example, It also helps you understand what type of content your audience is interested in and can help you identify your most influential followers.
Right Hashtag for Your Niche
You need to choose only those hashtags that have an actual impact on your post visibility. This tool can provide relevant hashtags, not just a random Twitter hashtag. This will help the people searching for content related to your post find it easily.
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Important Hashtag Metrics To Track
You can track many metrics when you use hashtags in your social media posts. However, keep an eye on your relevant hashtags and top influencers who have a lot of followers on the same hashtag. This will help you understand how your posts perform and what social media content resonates best with your audience.
Here are the top metrics that can help you determine the success of a hashtag:
Popularity
Some hashtags are more famous than others because they can be used across platforms like Facebook, Instagram, Pinterest, and Twitter. They also have a higher chance of trending on social media too.
A hashtag used suggestive of its popularity appears on the recommended hashtag to any platform user. Making sure you use the trending hashtag appropriately is a must; otherwise, your post might get tagged as a spammy post.
Reach
The reach metrics are essential regarding hashtags because they tell you how many people you reach on that hashtag. For example, on Twitter, it is calculated by dividing the total number of impressions by the total number of tweets. But we don't want to proceed through that computation; that is why a hashtag tracking tool is helpful in data analytics like this one.
A hashtag tracking tool will show you the number of unique users who have used the hashtag and the number of impressions a hashtag has generated on social media.
Interactions
The number of likes, comments, and shares on a post is the interaction with a hashtag and one of the metrics you can utilize to measure the success of your hashtag campaign. The more interactions it has, the more profitable it is based on engagement and popularity. This metric can be tracked by using tools like Tagboard and Keyhole.
Users
You might have a lot of users interacting with your hashtag-driven post but are your interactive audience relevant to your niche? It is an essential metric to track, showing your audience's involvement with the hashtag.
Pro Tip: “A hashtag tracker can help you measure your hashtag performance to improve your future social media marketing strategy. Researching and selecting the right tool that offers your desired features is important.”
Best Hashtag Trackers for Your Social Media Campaigns
Hashtag campaigns are an excellent way to get people talking about your brand. However, manually creating a hashtag campaign that will be successful is not easy. With an AI-powered social media management tool, you can increase your chances of success and use hashtags more effectively.
Here are some helpful hashtag analytics tools in the market:
Mediatoolkit
Track keywords, hashtags, or specific profiles using Mediatoolkit. Here is what you will get for as low as 399€:
- Unlimited number of users
- Tracking in all languages
- Real-time customer support
- Branded reports
- Data you can save forever
Brand24
Gain instant access to brand mentions across social, news, blogs, videos, forums, podcasts, reviews, and more. For as low as $49/month, you’ll get:
- Analytics like branded hashtags and engagement tracking
- Reporting and alerting
- Filtering and sorting of data analysis
- Real-time customer support
- Web dashboard and mobile app
BuzzSumo
Track social media, and find brand mentions. Get alerts when customers mention your brand on Twitter, Instagram, Facebook, and more. For 399 €/month, you’ll get:
- Real-time keyword tracking
- Spike notifications for mention increase
- Changing sentiment alerts
- Mobile Alerts
Kicksta
Get real Instagram followers using this powerful growth tool. No spam, no fake followers, no bots. Just pure organic growth powered by their cutting-edge Artificial Intelligence technology. For as low as $49/month, you’ll get:
- Onboarding courses
- 14-day money back guarantee
- Moderate growth in Instagram followers
- 10 Instagram targets
RiteTag
Gain instant hashtag suggestions for photos and texts on desktop and mobile, based on real-time hashtag engagement. For only $54/month, you’ll get:
- 2,000 posts in queues, unlimited social profiles
- 2,000 enhanced posts per month
- 45,000 link ad views per month
- 1,000 hashtag suggestions per month
YouScan.io
Analyze consumer opinions, discover actionable insights, and manage brand reputation with an AI-powered social media intelligence platform with industry-leading image recognition capabilities. Request a demo for pricing inquiries. Here are some of its features:
- Get relevant data by focusing on UGC
- Slice and dice data by applying flexible filters
- Focus on individual posts
- Classify the data by custom categories
Check Out Archive App Today!
Choosing the right hashtag can be a lot of work, so using the best hashtag with a hashtag tracking tool is a huge weight lifted on your next marketing campaign. You’ll no longer need to manually check or hashtag search for the relevant hashtag or track all your audience.
Once you’re all set up with your hashtag, you might be worrying about how you can save all the posts and hashtag mentions that you have received for your future use. Archive App might be the next stop to your online marketing success.
Your Instagram stories and post-tagging can be saved easily with Archive. Collecting posts that will surely help your user-generated content marketing to the next level will be easy! What social media marketing strategies have you done before? Visit our blog and learn more about other strategies now!
Are you looking for a tool to leverage your user-generated content to launch better Facebook and Instagram ads? Check out Archive app today!
FAQs on The Best Hashtag Tracker for Your Social Media Campaigns
How do you track hashtag performance?
Your social media campaign’s success is often determined by how well you track hashtag performance. You can track hashtag performance using social media analytics tools like Hootsuite, Sprout Social, or Google Analytics. Some of these analytics tools are free, and others have a monthly fee.
How do you see how much a hashtag has been used?
The simplest way is to use Twitter analytics on the search bar or the platform’s search bar. You can type in your hashtag and see how often users have used it. Another way is to use Google Trends and see the number of hashtags searched over time.
How would you know if a hashtag is trending?
One way to know if a hashtag is trending is by checking its popularity on social media search engines. You can see how many users have used it in their posts and how often they have used it, which will give you an idea of how popular the hashtag has been over a certain period.
Another method to know if a hashtag is trending is using Google Trends. Google Trends will provide information about when and where the hashtag was most popular and related keywords that may be relevant for your research.
