Writing a campaign brief shouldn't take longer than planning the campaign itself.
Archive CEO Paul Benigeri walks through how to use AI to speed up one of the most time-consuming tasks in creator marketing. How to save your best brief as a reusable template and spin up new ones in minutes using AI and dictation. How to feed real trend data into a brief so the creative direction is culturally relevant from the start. And how to connect the workflow to the tools you already use, so your best work compounds instead of getting rewritten every time.
Built for influencer marketing managers, social media managers, brand marketers and agency teams who spend too much time writing briefs. The goal is a brief that used to take an hour, done in under ten minutes.
