AI is reshaping how marketing teams operate, but most of the conversation is aimed at developers and data scientists. This session is built specifically for people running creator and influencer marketing programs, whether you are managing a handful of partnerships or scaling to hundreds.
Archive CEO Paul Benigeri and Head of Marketing Jason Widup cut through the noise and show what actually matters in the AI landscape right now. An honest breakdown of which tools are worth your time. How to build a reusable prompt library for the tasks you do every week. Dictation as a workflow unlock, turning a spoken campaign idea into a structured brief in minutes. How to use AI for competitive research on another brand's creator program. And how to chain it all into a repeatable workflow so the gains compound.
This is not a product demo. It is a hands-on session designed to change how you work every day.
