AJ Eckstein, founder of Creator Match, has built creator programs for Anthropic, Notion, Zapier and more than 100 tech brands. In this session, Archive CEO Paul Benigeri and AJ do a live review of an attendee's brand and show how they would approach their creator program.
We dig into Archive's data on what is performing in B2B creator marketing right now, and pressure-test it against what AJ sees on the front lines with his customers. What formats perform, what the winning companies have in common, and where brands are getting it wrong.
You'll leave with the data on what works, a playbook from the person building programs for the fastest-growing tech brands, and one clear first move for your brand.
