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Webinar
July 15, 2026

Inside Wix’s Creator Program: How AI Automated Half Their Workflow

Sarah Adam has automated 50% of her creator marketing workflow at Wix. She breaks down what she automates, the two things she will never hand to AI, and a new creator vetting criterion nobody else is talking about yet.
In this session
What you'll get

Full access to the complete session

Real tactics from practitioners, not theory

Watch live or on demand, on your schedule

About the webinar

Sarah Adam has automated 50% of her creator marketing workflow at Wix. She breaks down what she automates, the two things she will never hand to AI, and a new creator vetting criterion nobody else is talking about yet.

Meet the speakers
Sarah Adam
Head of Partnerships & AI at Wix

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Inside Wix’s Creator Program: How AI Automated Half Their Workflow

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Inside Wix’s Creator Program: How AI Automated Half Their Workflow

Published on
October 8, 2026
Speakers
Sarah Adam
Head of Partnerships & AI at Wix
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Sarah Adam runs one of the most established AI-powered creator programs in B2B tech. She walks through exactly which parts of her workflow she has automated, the two tasks she will never give to AI, and a new creator vetting criterion that most teams are not thinking about yet.

Archive CEO Paul Benigeri adds what he is seeing across hundreds of brands: where teams are drawing the line between AI and human, and where over-automating the relationship side goes wrong.

Whether you sell skincare, snacks or software, the workflows apply. What changes is the scale, not the principles. Expect real numbers, before-and-after comparisons, and practical places to start whether you are a team of one or a team of ten.

In this session
What you'll get

Full access to the complete session

Real tactics from practitioners, not theory

Watch live or on demand, on your schedule

About the webinar

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Meet the speakers
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Gigi Robinson has built more than 100 brand partnerships, which means she has read a lot of briefs. She joins Archive CEO Paul Benigeri to talk about the part brands rarely get to see: how a creator actually reads what you send them, and what turns one post into a long relationship.

Inside Kettle & Fire's Creator Engine: 17,000 Pieces of Creator Content, One Small Team

Three years ago Kettle & Fire's creator program ran on a Google Sheet and cost roughly 50 hours a week. Last year they tracked over 17,000 pieces of creator content, up 45%, without growing the team. Nick Politi explains exactly how.

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