Meet Archie, the creator search agent that finds and vets creators for you. Join the waitlist and get your first 50 creators free.

Webinar

October 21, 2026

How to Build a Creator Program That Outlasts the Algorithm: Gigi Robinson on what 100+ brand partnerships taught her about briefing creators

Gigi Robinson has built more than 100 brand partnerships, which means she has read a lot of briefs. She joins Archive CEO Paul Benigeri to talk about the part brands rarely get to see: how a creator actually reads what you send them, and what turns one post into a long relationship.

In this session

What you'll get

Full access to the complete session

Real tactics from practitioners, not theory

Watch live or on demand, on your schedule

About the webinar

Gigi Robinson has built more than 100 brand partnerships, which means she has read a lot of briefs. She joins Archive CEO Paul Benigeri to talk about the part brands rarely get to see: how a creator actually reads what you send them, and what turns one post into a long relationship.

Meet the speakers

Gigi Robinson

Creator Economy Strategist, Speaker and Author. Founder of Hosts of Influence

Learn More

How to Build a Creator Program That Outlasts the Algorithm: Gigi Robinson on what 100+ brand partnerships taught her about briefing creators

Gigi Robinson has built more than 100 brand partnerships, which means she has read a lot of briefs. She joins Archive CEO Paul Benigeri to talk about the part brands rarely get to see: how a creator actually reads what you send them, and what turns one post into a long relationship.

Inside Kettle & Fire's Creator Engine: 17,000 Pieces of Creator Content, One Small Team

Three years ago Kettle & Fire's creator program ran on a Google Sheet and cost roughly 50 hours a week. Last year they tracked over 17,000 pieces of creator content, up 45%, without growing the team. Nick Politi explains exactly how.

Inside the Creator Programs BehindTech's Biggest Brands

AJ Eckstein has built creator programs for Anthropic, Notion, Zapier and 100+ tech brands. He and Archive CEO Paul Benigeri review a live attendee's brand on the spot and show how they would approach their creator program.

Inside Wix’s Creator Program: How AI Automated Half Their Workflow

Sarah Adam has automated 50% of her creator marketing workflow at Wix. She breaks down what she automates, the two things she will never hand to AI, and a new creator vetting criterion nobody else is talking about yet.

Gillian Boss Smith runs Momofuku's creator program across gifting, paid partnerships and experiential campaigns. She walks through how she finds the right creators, tracks what is performing, and reports impact to leadership.

Stop Writing Briefs from Scratch: AI Workflows for Creator Campaigns

Archive CEO Paul Benigeri on using AI to build creator campaign briefs in minutes. You'll walk away with a reusable brief workflow, real prompts, and a template you can start using today.

A fast-paced tour of the AI tools and techniques changing how creator marketers work. You'll walk away with a practical AI toolkit you can start using immediately, no technical background required.

Our upcoming webinar with Alex Ashton from Agency Eight reveals how product gifting and seeding initiatives are critical for brand awareness.

Winning at Tiktok: Strategies from D2C experts Superbolt Agency

Discover the secrets behind the success of brands such as Saie, Tia, Nestig and more on TikTok. Diya Varadaraj and Zan Bongiovi of Superbolt reveal their proven strategies for creating high-performing UGC on the platform.

How HVMN's $70K Lost Led to Million-Dollar Partnerships with Huberman and Armstrong

Join us for an exclusive webinar with Michael Lee, CMO of HVMN, as he shares his expertise on scaling influencer collaborations and driving measurable results. We’ll dive deep into everything you need to know to scale your influencer partnerships.

Dive into Dmitri Cherner’s expert strategies that skyrocketed ROAS, achieving a program-wide annual ROI of 7X for Ruggable and a 3.5X ROI for Quince.

Watch our chat with Marin Ištvanić, the expert who leveraged influencer whitelisting to get $50M in revenue from Facebook Ads for DTC brands The Oodie and Vessi.