From the Archive

Once a month, we talk to the people actually running creator programs at brands like Momofuku and Wix and ask them to walk us through everything they do. What they're doing, what's working, what flopped, and the stuff they figured out along the way. These are real conversations with the practitioners behind the creator programs you want to learn from.

We started this series to give creator marketers a space to hear how peers in the industry are approaching the same challenges, even if they're in a completely different vertical. Each session goes inside a different brand's creator program with the person who built it.

Register for upcoming sessions or watch previous ones below.

How Momofuku Makes Smarter Creator Decisions With Data

How Momofuku uses data to pick the right creators, track what's working, and make sharper creator-marketing calls.
July 16, 2026
Paul Benigeri
Gillian (Boss) Smith