From the Archive

Once a month, we talk to the people actually running creator programs at brands like Momofuku and Wix and ask them to walk us through everything they do. What they're doing, what's working, what flopped, and the stuff they figured out along the way. These are real conversations with the practitioners behind the creator programs you want to learn from.

We started this series to give creator marketers a space to hear how peers in the industry are approaching the same challenges, even if they're in a completely different vertical. Each session goes inside a different brand's creator program with the person who built it.

Register for upcoming sessions or watch previous ones below.

Inside the Creator Programs Behind Tech's Biggest Brands

AJ Eckstein, founder of Creator Match, and Paul Benigeri will dig into Archive's data on what's performing in B2B creator marketing right now, and pressure-test it against what AJ sees on the front lines with his customers.
August 13, 2026
Paul Benigeri
AJ Eckstein
Webinar
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Speaker portrait
Paul Benigeri
CEO & Co-Founder, Archive
Speaker portrait
AJ Eckstein
Founder, Creator Match