Inside the Creator Programs Behind Tech's Biggest Brands
AJ Eckstein, founder of Creator Match, and Paul Benigeri will dig into Archive's data on what's performing in B2B creator marketing right now, and pressure-test it against what AJ sees on the front lines with his customers.
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About the webinar
AJ Eckstein, founder of Creator Match, has built creator programs Lovable, Zapier, Gusto, Wispr Flow, Airtable, and more. In this joint session, Archive CEO Paul Benigeri will dig into Archive's data on what's performing in B2B creator marketing right now, and pressure-test it against what AJ sees on the front lines with his customers. You'll leave with the data on what works, a playbook from the person building programs for the fastest-growing tech brands, and one clear first move for your brand.
In this session
1.
What's working in creator marketing for B2B
Paul and AJ go back and forth on what's actually working in B2B creator marketing.
2.
The blind spots
We'll pull up a real attendee's brand in Archive, live to review what creator content already exists around their brand that they didn't know about
3.
The first move
AJ will give live advice on how he'd approach building a creator program for that brand.
Meet the speakers
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