The Playbook Behind Anthropic, Notion, and Zapier's Creator Programs
AJ Eckstein, founder of Creator Match, and Paul Benigeri are going to do a live review of an attendee’s brand and show how they’d re-do their creator program.
About the webinar
AJ Eckstein, founder of Creator Match, has built creator programs for Anthropic, Notion, Zapier, and 100+ tech brands. In this session, Archive CEO Paul Benigeri and AJ will do a live review of an attendee's brand and show how they'd approach their creator program. Join us as we dig into Archive's data on what's performing in B2B creator marketing right now, and pressure-test it against what AJ sees on the front lines with his customers. You'll leave with the data on what works, a playbook from the person building programs for the fastest-growing tech brands, and one clear first move for your brand.
In this session
1.
The receipts
Paul and AJ go back and forth on what's actually working in B2B creator marketing
2.
The blind spot
Pull up a real attendee's brand in Archive, live. Show them what creator content already exists around their brand that they didn't know abou
3.
The first move
AJ looks at what they just surfaced and gives one concrete, specific next step. Not a whole program. Just: "Based on what we're seeing, here's exactly what I'd do first.
4.
Meet the speakers
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