Inside Wix's Creator Program: Automating Half the Workflow
How Wix's team automated half of their creator workflow — from briefing to tracking — without losing the personal touch.
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About the webinar
Wix runs one of the most efficient creator programs in tech — and automation is a big reason why. Paul Benigeri (Archive) sits down with Sarah Adam (Wix) to unpack exactly how the team cut their manual work in half.
In this session
1.
Where automation actually pays off
The specific workflow steps Wix handed off to software — and the time it gave back.
2.
What they deliberately kept human
The creator touchpoints Wix refuses to automate, and why that protects results.
3.
Briefing & outreach at scale
How the team runs high-volume creator briefs without losing the personal touch.
4.
Proving creator ROI
The metrics and reporting Wix uses to tie UGC back to real business impact.
Meet the speakers
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