Inside Wix's Creator Program: Automating Half the Workflow
How Wix's team automated half of their creator workflow — from briefing to tracking — without losing the personal touch.
About the webinar
Wix runs one of the most efficient creator programs in tech — and automation is a big reason why. Paul Benigeri (Archive) sits down with Sarah Adam (Wix) to unpack exactly how the team cut their manual work in half.
In this session:
1.
Where automation actually pays off
The specific workflow steps Wix handed off to software — and the time it gave back.
2.
What they deliberately kept human
The creator touchpoints Wix refuses to automate, and why that protects results.
3.
Briefing & outreach at scale
How the team runs high-volume creator briefs without losing the personal touch.
4.
Proving creator ROI
The metrics and reporting Wix uses to tie UGC back to real business impact.
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