How to Build a Creator Program That Outlasts the Algorithm: Gigi Robinson on what 100+ brand partnerships taught her about briefing creators
Gigi joins Archive CEO Paul Benigeri for 35 minutes of conversation and answers all your questions.
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In this session
1.
Part 1 · Open and intros (0:00 – 0:03) | Slides 1–2
2.
Part 2 · How a creator reads your brief (0:03 – 0:12) | Slide 3
3.
Part 3 · The negotiation (0:12 – 0:21) | Slide 4
4.
Part 4 · Relationships that compound (0:21 – 0:29) | Slide 5
What you'll get
Full access to the complete session
Real tactics from practitioners, not theory
Watch live or on demand, on your schedule
About the webinar
Gigi Robinson has built more than 100 brand partnerships, which means she has read a lot of briefs. Through Hosts of Influence she now works both sides of that exchange, advising brands on social strategy while teaching creators how to build real careers rather than followings. She describes the goal as building businesses that can outlast any algorithm. Her B2B experience comes from working with software companies like Klaviyo, Teachable, Typeform and Anthropic, so she knows what it takes to make creator content work when you're selling to businesses and not to consumers. We asked her to come talk about the part brands rarely get to see, what makes some partnerships turn into long relationships while others quietly end after one post, and where B2B creator content is heading into 2027. Gigi joins Archive CEO Paul Benigeri for 35 minutes of conversation and answers all your questions.
