VaynerMedia

Website: vaynermedia.com
Headquarters: New York City, NY (10 Hudson Yards)
Founded: 2009
Company Size: Approximately 1,600 employees
Global Reach: 18 offices across North America, EMEA, LATAM, and APAC regions

VaynerMedia: Overview

VaynerMedia is a global creative and media agency that positions itself as "The Modern Agency of Record," putting social at the center of everything they do. Founded in 2009 by brothers Gary Vaynerchuk and AJ Vaynerchuk, the agency has evolved from a scrappy six-person startup into one of the world's leading digital marketing powerhouses.

What distinguishes VaynerMedia is their social-first philosophy combined with full-service capabilities. They blend traditional Madison Avenue creative thinking with modern social storytelling, operating on the belief that a social post can be just as powerful as a Super Bowl commercial. The agency is relentlessly focused on driving relevance—understanding that brands today can't rely on a single, generic message served to a mass audience, but must speak to people as individuals across multiple touchpoints.

VaynerMedia operates as a full-service integrated agency, combining creative development, media planning and buying, strategy, analytics, influencer marketing, commerce solutions, and consulting services under one roof. Their model is built for modern consumer attention, uniting media and creative to drive real brand and business outcomes rather than just traditional reach and efficiency metrics.

The agency manages over $1 billion in ad spend and generated $287.7 million in revenue. They maintain strategic partnerships with major platforms including Google, Meta, TikTok, and Snapchat, positioning themselves at the intersection of technology, culture, and commerce.

What Services Does VaynerMedia Provide?

VaynerMedia offers comprehensive, integrated services designed to help brands build relevance and drive business results:

Creative & Content

• Social-first content creation
• Traditional advertising and creative campaigns
• Video production
• Content strategy and ideation
• Brand storytelling
• Campaign development
• Platform-specific content adaptation

Media Planning & Buying

• Full-funnel media strategy
• Modern media planning and buying
• Paid social advertising
• Programmatic media buying
• Retail media strategy and activation
• Media analytics and optimization
• Attention-based planning (moving beyond traditional reach metrics)

Strategy Services

• Consumer research and audience insights
• Cultural strategy and trend analysis
• Brand positioning and messaging
• Go-to-market strategy
• Campaign strategy
• Consumer-led planning

Commerce & E-Commerce

• Social commerce strategy
• Live shopping and livestream commerce
• Shoppable content development
• E-commerce optimization
• Platform commerce integration (TikTok Shop, Instagram Shopping, etc.)
• Conversion strategy

Influencer & Talent Marketing

• Creator partnerships and management
• Influencer campaign strategy and execution
• Affiliate marketing programs
• Talent identification and vetting
• Creator economy strategy
• Influencer audits

Analytics & Insights

• Real-time cultural analytics
• Social listening and sentiment analysis
• Campaign performance measurement
• Business intelligence and reporting
• Consumer behavior analysis
• Social signals decoding
• Data-driven insights

Consulting

• Strategic advisory services
• Digital transformation consulting
• Marketing workflow optimization
• Custom research and proprietary studies
• Roadmap development for sustainable brand relevance

Integrated Solutions

• Full-service integrated campaigns combining creative, media, strategy, and analytics
• Cross-functional team collaboration
• Holistic brand management

What Social Platforms Does VaynerMedia Help With?

VaynerMedia takes a multi-platform, social-first approach across all major channels where consumers spend their time. They are official partners with Google, Meta (Facebook/Instagram), TikTok, and Snapchat, giving them advanced access to platform tools, beta features, and direct support. Their strategy focuses on understanding where specific audiences actually consume content and creating platform-native experiences rather than repurposing one-size-fits-all creative across channels.

What Industries Does VaynerMedia Serve?

VaynerMedia serves a diverse range of industries with specialized expertise in several key sectors:

Retail & E-Commerce

• Online retail and marketplaces
• Brick-and-mortar retail
• Retail media networks
• Direct-to-consumer brands

Fashion & Luxury

• High fashion and luxury brands
• Footwear and accessories
• Apparel brands
• Beauty and cosmetics

Consumer Packaged Goods (CPG)

• Food and beverage
• Personal care products
• Household goods
• Alcoholic beverages

Technology & Software

• Consumer electronics
• SaaS platforms
• E-commerce technology
• Mobile applications

Financial Services

• Banking and financial institutions
• Fintech platforms
• Payment services

Entertainment & Gaming

• Streaming services
• Gaming platforms
• Sports and entertainment brands

Hospitality & Travel

• Restaurants and QSR (Quick Service Restaurants)
• Hotels and resorts
• Travel services

Professional Services

• Job platforms and recruitment
• B2B services

The agency has developed particular depth in retail media, helping brands navigate the explosive growth of retail media networks and integrate social-driven strategies with retail sales. They also demonstrate strong expertise in luxury fashion, CPG, and technology sectors.

What Brands Has VaynerMedia Helped?

VaynerMedia works with an impressive roster of global brands across multiple industries:

Retail & E-Commerce

• ASOS
• Zalando
• Fanatics
• Shopify

Fashion & Luxury

• Coach
• Manolo Blahnik

Consumer Packaged Goods

• PepsiCo
• Diageo
• Mondelez International
• Duracell
• Ocean Spray

Technology & Electronics

• Bose
• Indeed

Financial Services

• NatWest

Entertainment & Hospitality

• HBO Max
• Tinder
• Wingstop
• Yaamava' Resort and Casino
• Hevolution Foundation

Notable Campaign Highlights:

• Duracell "I Buy My Own Batteries Now": Award-winning campaign that won the PRDaily Media Relations Award
• Walgreens Peelable Mango Gummies: Social-driven retail media campaign showcasing integration between social content and retail sales
• Chili's TikTok Campaigns: Demonstrated how social-first strategies drive measurable retail traffic and sales
• HBO Max Australia: Recently won the social agency of record assignment for HBO Max in the Australian market

The agency has also created immersive brand experiences for MAC Cosmetics, Glance AI luxury fashion mirrors, and delivered creator partnership panels with industry leaders from multiple sectors at major industry events like Cannes Lions 2025.

Key Differentiators

• Social-First Philosophy: VaynerMedia puts social at the absolute center of all strategy, creative, and media—not as an afterthought or channel but as the core organizing principle
• Modern Agency Model: Combines traditional Madison Avenue creative excellence with social-first storytelling and digital-native execution
• Attention-Based Planning: Moving beyond outdated reach and efficiency metrics to focus on actual attention, relevance, and business outcomes
• Platform Partnership Status: Official partners with Google, Meta, TikTok, and Snapchat, providing advanced access to tools and beta features
• Full-Service Integration: Truly integrated offering combining creative, media, strategy, analytics, commerce, and influencer—all under one roof with social at the center
• Founder-Led Vision: Founded and led by Gary Vaynerchuk, a recognized thought leader in digital marketing, social media, and consumer behavior
• Global Scale with Cultural Expertise: 18 offices across four continents with deep understanding of local cultures and consumer behavior
• Culture-First Strategy: Emphasis on decoding culture in real-time and building brand relevance through understanding what actually matters to consumers
• Commerce Expertise: Deep capabilities in social commerce, live shopping, and retail media—the new front door to relevance and revenue
• Billion-Dollar Media Buying Power: Managing over $1 billion in ad spend provides negotiating leverage and platform influence

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