We Are Social

We Are Social: Overview

We Are Social is a global socially-led creative agency with unrivaled social media and influencer marketing expertise. Founded in 2008 in London by two founders who started with just a couple of laptops and a passion for social media, the agency has grown into one of the largest and most awarded specialist social media agencies in the world.

With 1,200 people spanning four continents, We Are Social delivers a global perspective to clients in a time when social media is shaping culture. The agency operates 19 offices worldwide, including major locations in New York, Los Angeles, Toronto, Paris, Milan, Munich, Berlin, Amsterdam, Dubai, Bangkok, Singapore, Shanghai, Beijing, Hong Kong, Jakarta, Shenzhen, and Sydney. This global footprint enables them to deliver campaigns with cultural intelligence and local relevance across diverse markets.

What sets We Are Social apart is their deep understanding of social behaviors within online communities, cultures, and subcultures. The agency's philosophy centers on "people, not platforms"—recognizing that success comes from understanding how audiences interact and what drives cultural conversations. They make ideas worth talking about by helping clients reach the right people in strategic, relevant, and effective ways.

The agency generates approximately $200.8 million in revenue and has established itself as a leader in creator marketing and social-first creative work. We Are Social produces regular industry reports including their flagship "Digital" series and "Think Forward" trend reports, positioning them as thought leaders in the evolving social media landscape.

What Services Does We Are Social Provide?

We Are Social offers full-service marketing, creative, media, and technical disciplines, all grounded in a unique understanding of online culture and social behaviors.

Social Media Strategy & Planning

• Cultural intelligence and social insights
• Competitor analysis
• Community management
• Social behavior analysis
• Platform strategy development

Influencer Marketing

• Influencer identification and vetting
• Partnership management
• Campaign activation
• Performance tracking

Content Creation & Production

• Social-first content creation
• Platform-specific content adaptation (TikTok, Instagram Reels, YouTube, Snapchat)
• Video production
• Live stream production
• Podcast creation
• Television advertisement production
• Digital storytelling

Creative Services

• Campaign concept development
• Brand activations
• Immersive experiences
• Cultural moment marketing

Paid Media & Advertising

• Paid social media campaigns
• Data-driven targeting
• Media planning and buying

Analytics & Reporting

• Campaign performance tracking
• ROI measurement
• Social listening
• Insights and reporting

Specialized Divisions

• We Are Social Sport (sports marketing)
• We Are Social Studios (social-first content production)
• We Are Social Gaming (gaming and esports)
• We Are Social .XYZ (future strategy and innovation)

What Social Platforms Does We Are Social Help With?

We Are Social takes a comprehensive multi-platform approach, creating content and campaigns that work across the full spectrum of social channels. Their expertise spans traditional platforms to emerging channels, ensuring brands maintain cultural relevance wherever their audiences engage.

What Industries Does We Are Social Serve?

We Are Social works with forward-thinking brands across diverse industries:

Technology & Consumer Electronics

• Mobile technology
• Consumer electronics
• Digital platforms
• Software and apps

Entertainment & Media

• Music streaming services
• Gaming
• eSports
• Entertainment platforms

Sports & Fitness

• Sports apparel
• Athletic footwear
• Professional sports organizations
• Fitness and wellness

Travel & Hospitality

• Hotels and resorts
• Travel services
• Tourism

Consumer Goods & Retail

• Fashion and apparel
• Consumer packaged goods
• Luxury goods
• Food and beverage

Financial Services

• Banking
• FinTech

The agency has developed particular expertise in sports marketing through their We Are Social Sport division and gaming through We Are Social Gaming, allowing them to deliver specialized knowledge in these high-engagement verticals.

What Brands Has We Are Social Helped?

We Are Social has partnered with world-class brands across multiple industries:

Technology & Platforms

• Google
• Samsung
• Netflix

Sports & Apparel

• Adidas
• ATP Tour

Entertainment & Gaming

• Activision
• Amazon Music

Consumer Goods & Lifestyle

• LEGO
• Dr Martens
• Pepsi
• Lavazza
• Pandora
• Carlsberg Group
• Lucozade

Financial Services

• First Direct
• HSBC

Hospitality & Travel

• Four Seasons

Automotive

• Audi

Media & Awards

• BAFTA

Notable Campaign Highlights:

• Amazon Music: The Fandom Studio: Engaged Gen Z music fans by creating culturally relevant content that ignited fandom and brought people closer to the artists and music they love
• McDonald's WcDonald's Activation: Created an immersive dining experience around anime culture, bringing the fictional "WcDonald's" to life for passionate anime fans
• Adidas Super Bowl Campaign: Delivered a bold brand campaign during the Super Bowl that reshaped narratives around high-pressure athlete moments
• Four Seasons 'Fully Conscious Baby': Transformed a fleeting TikTok micro-trend into a lasting connection with millennial audiences
• Bose 'Get Loud': Collaborated with USWNT soccer star Trinity Rodman and artist Coi Leray to create an unofficial World Cup anthem with a custom music video

Key Differentiators

• Global Scale with Local Expertise: 19 offices across four continents with 1,200+ employees providing cultural intelligence and market-specific insights
• Socially-Led Creative Philosophy: Focus on understanding social behaviors within online communities, cultures, and subcultures rather than just platform mechanics
• Full-Service Capabilities: Integrated offering spanning strategy, creative, content production, influencer marketing, paid media, and analytics
• Industry Thought Leadership: Regular publication of comprehensive industry reports (Digital series, Think Forward) that shape social media conversations
• Specialized Divisions: Purpose-built teams for sports, gaming, content studios, and innovation ensure deep vertical expertise
• People, Not Platforms: Philosophy that prioritizes understanding audiences and cultural moments over chasing platform features
• Award-Winning Work: Recognition as one of the largest and most awarded specialist social media agencies globally

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