MullenLowe Lintas Group: Overview

MullenLowe Lintas Group is one of India's leading integrated marketing communications agencies, operating as part of the global MullenLowe Group network under Omnicom. Founded in 1969 as the Indian division of Lintas (Lever International Advertising Services), the agency has evolved into a full-service marketing powerhouse serving over 300 clients across multiple industries.

The agency distinguishes itself through a unique ecosystem of specialized units that work together to deliver comprehensive marketing solutions. This includes creative agencies Lowe Lintas and Mullen Lintas, alongside specialized divisions like dCell (design consultancy), Lintas Live (PR, advocacy, influencer, and social media), LinConsult (brand consultancy), LinEngage (experiential activations), Lintas C:EX (video content production), Lintas Voice X (voice-based digital experiences), and Lintas MediaHub (media planning and buying).

With a talent pool of 600+ professionals spread across seven cities in India, MullenLowe Lintas Group has built a reputation for strategic excellence and creative effectiveness. The agency has consistently earned recognition at major industry awards, including being named Agency of the Year at the 2016 India Effies, winning multiple Golds at the 4A's Jay Chiat Awards 2021, and being the first Indian advertising agency to be recognized as one of the "100 Best Companies for Women in India" by Avtar and Seramount.

The agency's approach combines data-driven insights with creative storytelling, leveraging Omnicom's Omni platform—an AI-powered intelligence system that unites data, creativity, and technology to deliver measurable marketing outcomes for clients.

What Services Does MullenLowe Lintas Group Provide?

MullenLowe Lintas Group offers a comprehensive suite of integrated marketing communications services through its specialized divisions:

Creative & Advertising

• Full-service creative campaigns
• Brand strategy and positioning
• Digital and traditional advertising
• Content creation and storytelling

Strategic Planning & Consulting

• Brand consultancy (LinConsult)
• Market research and insights
• Strategic campaign planning
• Data-driven marketing intelligence

Digital & Social Media

• Social media strategy and management (Lintas Live)
• Influencer marketing and advocacy
• Digital content production
• Voice-based digital experiences (Lintas Voice X)

Media Services

• Media planning and buying (Lintas MediaHub)
• Digital media optimization
• Performance marketing

Design & Production

• Design consultancy (dCell)
• Video content production (Lintas C:EX)
• Creative asset development

Public Relations & Communications

• Public relations and advocacy (Lintas Live)
• Corporate communications
• Reputation management

Experiential Marketing

• Experiential activations (LinEngage)
• Event marketing
• Brand experiences

What Industries Does MullenLowe Lintas Group Serve?

MullenLowe Lintas Group serves a diverse range of industries across the Indian market:

Consumer Goods

• Fast-Moving Consumer Goods (FMCG)
• Personal care and hygiene
• Home care products
• Consumer durables and utilities

Technology & Digital

• Technology platforms
• Digital services
• Mobile applications
• E-commerce

Automotive & Transportation

• Automotive brands
• Two-wheelers
• Automotive accessories

Retail & Jewelry

• Luxury retail
• Jewelry brands
• Consumer retail

Financial Services

• FinTech platforms
• Digital payment solutions
• Banking and financial services

Pharmaceuticals & Healthcare

• Pharmaceutical companies
• Healthcare services
• Medical technology

Government & Social

• Government initiatives
• NGOs and social causes
• Advocacy campaigns

What Brands Has MullenLowe Lintas Group Helped?

MullenLowe Lintas Group has worked with a prestigious roster of Indian and international brands across multiple sectors:

Consumer Goods & Personal Care

• Lifebuoy
• Surf Excel
• Wheel
• Godrej HIT

Technology & Digital Services

• Google
• Freecharge

Automotive

• Bajaj Avenger

Retail & Luxury

• Tanishq

Pharmaceuticals

• Alkem Laboratories

Notable Campaign Highlights:

• Lifebuoy (Strategic Excellence): Won two Gold awards at the 4A's Jay Chiat Awards 2021 for strategic planning excellence, making MullenLowe Lintas the only Indian agency to win at the event
• Wheel: Earned an Honourable Mention at the 4A's Jay Chiat Awards 2021 for strategic excellence
• Surf Excel & Tanishq: Recognized with Best Ongoing Campaign awards at the 2016 India Effies for sustained brand building
• Alkem Laboratories "DawAI Reader": Won Gold at the 2025 ONE Asia Creative Awards in the Creative Use of Data and Data for Good categories

2016 India Effies Success: The agency won 23 metals across 11 brands including Lifebuoy, Wheel, Godrej HIT, Google, Freecharge, Bajaj Avenger, Surf Excel, and Tanishq, leading to their Agency of the Year recognition.

Key Differentiators

• Integrated ecosystem: Unique portfolio of specialized divisions (creative, media, PR, digital, experiential, design) working seamlessly under one roof
• Strategic excellence: Multiple wins at 4A's Jay Chiat Awards demonstrating world-class planning capabilities
• Proven effectiveness: Agency of the Year at 2016 India Effies with 23 metals across diverse categories
• Scale and reach: 600+ professionals across seven Indian cities managing 300+ clients
• Long-term brand building: Recognized for sustained campaign excellence with brands like Surf Excel and Tanishq
• Data-driven creativity: Access to Omnicom's Omni platform combining AI-powered intelligence with creative excellence
• Workplace culture: First Indian advertising agency recognized as one of the "100 Best Companies for Women in India" (2023)
• Award-winning work: Consistent recognition at IndIAA Awards, ONE Asia Creative Awards, Tambuli Awards, and global platforms

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