Landor

Landor: Overview

Landor is a world-leading brand design and consulting agency that specializes in creating transformative brand experiences. Founded by Walter Landor in San Francisco in 1941, the agency pioneered the modern approach to branding and corporate identity, establishing many of the consumer research and design methodologies still used in the industry today.

What sets Landor apart is their comprehensive approach to brand building that connects business strategy to brand through consulting, design, and experience. They describe themselves as "brand specialists" who create "brands designed to transform," working across visual, verbal, sonic, and motion design to bring every facet of a brand to life. Their work encompasses both customer-facing and employee-facing experiences, spanning physical, digital, and behavioral touchpoints.

The agency operates as part of the Landor Group, which includes specialized sister agencies AMP (sound branding), BDG (architectural and environmental design), and MVSM (brand strategy and innovation). Together, this network provides clients with integrated capabilities across all aspects of brand transformation. Landor is a proud member of WPP, the global creative transformation company.

With 1,300 minds across 30 locations working as one unified team, Landor maintains a global presence while delivering locally-informed solutions. The agency is driven by a clear purpose: to make a positive difference to their people, their clients, and the world.

What Services Does Landor Provide?

Landor offers comprehensive brand transformation services organized around three core disciplines:

Consulting

• Business strategy to brand connection
• Data and analytics-powered insights
• Strategic brand positioning
• Brand architecture development

Design

• Visual identity design
• Verbal identity and messaging
• Sonic branding and audio design
• Motion design and animation
• Brand system development

Experience

• Customer experience design
• Employee experience design
• Physical experience design
• Digital experience design
• Behavioral design

What Industries Does Landor Serve?

Based on their showcased work, Landor serves a diverse range of industries:

Arts & Culture

• Symphony orchestras and performing arts organizations

Consumer Goods & Retail

• Athletic wear and sportswear
• Spirits and beverages
• Fashion and accessories
• Consumer products

Transportation & Travel

• Cross-channel transportation services
• Travel and mobility solutions

Financial Services

• Payment systems and digital banking

Industrial & Manufacturing

• Kitchen equipment and appliances
• Consumer durables

What Brands Has Landor Helped?

Landor has partnered with both emerging brands and established global icons:

Sports & Lifestyle

• Nike (Nike Kids)

Spirits & Beverages

• Lobos 1707

Transportation

• LeShuttle

Financial Services

• BANCOMAT

Industrial Equipment

• Imperia

Arts & Culture

• Milan Symphony Orchestra

Notable Campaign Highlights:

• Nike Kids - "Enter the bubbleverse": Created an immersive brand experience for Nike's children's line
• Milan Symphony Orchestra: Delivered an "explosive, emotive, evocative" rebrand for the cultural institution
• Lobos 1707 - "Spirit, Untamed": Developed brand identity for the premium tequila brand
• {access}ories - "One size fits one": Created inclusive branding with the tagline highlighting personalization
• LeShuttle - "Salut to LeShuttle": Rebranded the cross-channel transportation service
• BANCOMAT - "Taking off": Transformed the payment system brand
• Imperia - "Kneading innovation": Modernized the pasta machine manufacturer's brand identity

Key Differentiators

• Legacy and Pioneer Status: Founded in 1941, Landor established many of the branding methodologies still used today
• Integrated Capabilities: Three core disciplines (Consulting, Design, Experience) working seamlessly together
• Global Scale with Local Expertise: 1,300 team members across 30 locations operating as one unified team
• Multi-Sensory Design: Expertise across visual, verbal, sonic, and motion design
• Purpose-Driven: Committed to making a positive difference to people, clients, and the world
• WPP Network: Access to the resources and capabilities of the global creative transformation company
• Specialized Group: Part of Landor Group including AMP (sound branding), BDG (architectural design), and MVSM (brand strategy)

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