FleishmanHillard

FleishmanHillard: Overview

FleishmanHillard is a global communications consultancy founded in 1946 by Alfred Fleishman and Robert E. Hillard in St. Louis, Missouri. What began as a two-person operation has evolved into one of the world's largest public relations and marketing agencies, operating on six continents. The agency was acquired by Omnicom Group in 1997 and has since expanded to nearly 80 offices worldwide.

The agency is defined by its dual strengths in Corporate Affairs and Brand Impact, delivering integrated communications that drive measurable outcomes. FleishmanHillard positions itself as going beyond traditional PR by fusing brand marketing solutions with reputation management services, helping clients navigate complex stakeholder landscapes while building authentic brand connections.

What sets FleishmanHillard apart is their emphasis on data-driven intelligence paired with bold creative execution. The agency has developed proprietary tools and platforms, including omniearnedID for behavior-based intelligence and customer journey mapping, and FH Fusion, an AI-powered communications solution that combines human insight with data fluency. Their approach emphasizes "the Power of True"—delivering authentic communications that create real business impact.

The agency serves clients across corporate, consumer, CPG, technology, healthcare, finance, and numerous other sectors. Notable campaign work includes the "Parvo is Poop" campaign for Elanco Animal Health, the Reese's Thanksgiving Pie launch that tripled sales, and public health initiatives like addressing protein deficiency in the APAC region during the pandemic.

What Services Does FleishmanHillard Provide?

FleishmanHillard offers comprehensive communications services across strategy, execution, and measurement:

Strategic Communications & Corporate Affairs

• Corporate reputation management
• Public affairs and government relations
• Crisis management and issues response
• Stakeholder engagement and mapping
• Executive advisory and C-suite counseling (50+ senior counselors worldwide)
• Corporate transformation communications

Brand Marketing & Creative

• Brand strategy and positioning
• Creative ideation and campaign development
• Consumer marketing and product launches
• Content creation and storytelling
• Campaign production and execution
• Brand narrative development

Media Relations & Platforms

• Earned media strategy and placement
• Media relations and training
• Social media strategy and management
• Influencer relations and partnerships
• Paid media and advertising
• Integrated media planning

Digital & Social

• Social media management
• Digital strategy and execution
• Influencer marketing and talent negotiations
• Product placement
• Social content creation
• Platform-specific campaigns

Research & Intelligence

• Communication research and insights
• Market intelligence and analytics
• Marketing data analytics
• Audience research and segmentation
• Cultural trend analysis
• Behavioral intelligence (omniearnedID platform)
• Brand health measurement

Reputation Management

• Online reputation management
• Brand-reputation alignment
• Stakeholder storytelling
• Reputation monitoring and evaluation

AI-Powered Solutions

• FH Fusion (AI-powered communications platform)
• AI-enhanced content development
• Data fluency and analytics
• Custom AI workflows for communications

What Social Platforms Does FleishmanHillard Help With?

FleishmanHillard delivers integrated campaigns across all major social and digital platforms:

The agency emphasizes a unified approach to media and platforms, integrating social influencer strategies with storytelling content, paid media, and digital capabilities. Their teams leverage audience insights, platform algorithms, and Gen AI to maximize earned, owned, and paid impact across the digital ecosystem.

What Industries Does FleishmanHillard Serve?

FleishmanHillard has deep expertise across a wide range of industries:

Healthcare & Pharmaceuticals

• Healthcare communications
• Pharmaceutical product launches
• Patient engagement and advocacy
• Medical technology
• Policy and regulatory communications
• Market access and reimbursement

Technology

• Enterprise technology
• Software and SaaS
• Artificial intelligence and quantum computing
• Cybersecurity
• Digital transformation
• Start-ups and scale-ups

Consumer & Retail

• Consumer products and services
• Consumer packaged goods (CPG)
• Lifestyle brands
• Sports marketing
• Beauty and personal care

Food, Beverage & Agriculture

• Food and beverage brands
• Agribusiness
• Nutrition and wellness
• Restaurant and hospitality

Financial Services

• Banking and financial services
• Professional services
• FinTech
• Insurance

Energy & Utilities

• Energy and climate
• Utilities
• Sustainability and circular economy
• Environmental communications

Automotive & Transportation

• Automotive industry
• Transportation and mobility
• Fleet and logistics

Public Sector

• Government relations
• Public policy
• Nonprofit and advocacy organizations
• Defense

The agency is particularly recognized for its healthcare expertise, addressing challenges around policy reforms, medical technology advances, and transparency through targeted stakeholder engagement and innovative campaigns.

What Brands Has FleishmanHillard Helped?

FleishmanHillard has worked with a diverse portfolio of global brands across industries:

Healthcare & Pharmaceuticals

• Elanco Animal Health
• Roche

Consumer Products

• Reese's (Hershey's)
• Procter & Gamble
• Great Clips

Technology

• Dell
• AT&T

Notable Campaign Highlights:

• Elanco Animal Health - "Parvo is Poop" Campaign: Global campaign to raise awareness of parvo virus risks and save puppies through creative B2B and B2C communications
• Reese's Thanksgiving Pie Launch: Limited-edition product launch via earned media strategy that emphasized exclusivity and size; sales tripled following the announcement through strategic pre-Thanksgiving rollout and compelling visuals
• Right to Protein (APAC): Public agenda-setting initiative that addressed protein deficiency during the pandemic across the Asia Pacific region
• Roche - "Glamorizing Breast Health": EMEA campaign that brought innovative communications to breast health awareness
• Great Clips - Back-to-School Campaign: "Drawing a Crowd for Back-to-School Haircuts" seasonal engagement campaign

The agency has also supported numerous Fortune 500 companies and government agencies across their 79 global offices.

Key Differentiators

• Global Scale with Local Expertise: 79 offices across 30+ countries on 6 continents, with deep regional knowledge and multilingual capabilities
• Dual Strengths Model: Unique combination of Corporate Affairs and Brand Impact expertise under one roof
• Proprietary Technology: Custom platforms including omniearnedID for behavioral intelligence and FH Fusion for AI-powered communications solutions
• Data-Driven Approach: Emphasis on research, analytics, and measurement integrated across all work
• Omnicom Network Access: As part of Omnicom Group, access to broader capabilities and resources across advertising, media, and specialized services
• Senior Executive Network: Global Executive Advisory network of 50+ senior counselors worldwide for C-suite strategic guidance
• Heritage and Innovation: Nearly 80 years of communications expertise combined with cutting-edge AI and digital capabilities
• Authenticity Focus: "The Power of True" philosophy emphasizing genuine, authentic communications over hype

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