Ipsos UK: Overview

Ipsos UK is the British arm of Ipsos, one of the world's leading market research companies specializing in delivering reliable information for true understanding of Society, Markets, and People. The company helps brands, organizations, and governments make better decisions through data-driven insights, surveys, polling, and advanced analytics.

Ipsos was founded in 1975 by Didier Truchot in Paris, France, with a focus on advertising and media measurement. The UK operations have a rich heritage dating back to 1946 when Research Services Ltd (RSL) was founded by Mark Abrams. Ipsos acquired RSL in 1991, establishing its UK presence as RSL-Ipsos. In 2005, Ipsos merged with MORI (Market and Opinion Research International), creating Ipsos MORI, which operated under that name until rebranding to simply "Ipsos" in February 2022.

What sets Ipsos apart is their commitment to combining rigorous science, cutting-edge technology, and human expertise to transform data into actionable insights. The company emphasizes the principles of security, simplicity, speed, and substance in everything they do. Ipsos has developed proprietary AI-powered research platforms including InnoExplorer AI for innovation testing, Signals GenAI for instant consumer insights, and AICI (AI Meets Consumer Insights) for advanced analytical techniques—all designed to accelerate research while maintaining the rigor of human expertise.

The agency serves over 5,000 clients globally across 90 markets, with a proprietary panel of 6+ million authenticated participants. Ipsos is recognized as the No. 1 Most Innovative Insights & Analytics Company in the 2025 GRIT Top 50 Suppliers list, demonstrating their leadership in pushing the boundaries of market research.

What Services Does Ipsos UK Provide?

Ipsos UK offers comprehensive market research and consulting services across the full spectrum of business intelligence needs:

Market Research & Consumer Insights

• Consumer behavior tracking and analysis
• Innovation and concept testing
• Product development research
• Market sizing and forecasting
• Customer journey mapping
• Segmentation studies
• Qualitative and quantitative research

Polling & Public Opinion Research

• Political polling and election forecasting
• Public affairs research
• Policy evaluation and impact assessment
• Public service improvement studies
• Social trend monitoring

Brand Strategy & Measurement

• Brand health tracking
• Brand equity measurement
• Brand activation research
• Brand positioning and strategy consulting
• Customer loyalty analysis
• Competitive brand benchmarking

Advanced Analytics & AI Solutions

• AI-powered research platforms (InnoExplorer AI, Signals GenAI, AICI)
• Marketing mix modeling (Ipsos MMA)
• Predictive analytics and forecasting
• Social listening (Ipsos Synthesio)
• Digital audience measurement
• Synthetic data generation for scaled testing

Customer Experience & Satisfaction

• Customer experience measurement
• Net Promoter Score (NPS) tracking
• Service quality assessment
• Employee insights and engagement
• Touchpoint analysis

Media & Advertising Research

• Creative effectiveness testing
• Media consumption analysis
• Campaign performance measurement
• Content testing
• Advertising recall and awareness studies

Specialized Research Services

• Healthcare and pharmaceutical market research
• Global healthcare monitors
• Financial services research
• Technology adoption studies
• Retail and channel performance insights
• Government and NGO consulting

What Industries Does Ipsos UK Serve?

Ipsos UK has developed deep expertise across a diverse portfolio of industries:

Healthcare & Life Sciences

• Pharmaceutical and biotech companies
• Healthcare providers
• Medical device manufacturers
• Health policymakers

Financial Services

• Banking institutions
• Insurance providers
• Investment firms
• FinTech companies

Retail & Consumer Goods

• Consumer packaged goods (CPG)
• Retail chains
• E-commerce platforms
• Luxury brands

Government & Public Sector

• National and local governments
• Public agencies
• Non-governmental organizations (NGOs)
• Policy research institutions

Technology & Telecommunications

• Tech companies
• Telecom providers
• Software and SaaS platforms
• Digital services

Media & Entertainment

• Broadcasting companies
• Publishing houses
• Streaming services
• Advertising agencies

Ipsos UK is particularly renowned for its public opinion polling and political research, having built a strong reputation in the UK for election forecasting and policy analysis. The company also specializes in healthcare research, conducting global healthcare monitors and pharmaceutical market studies that inform critical business and policy decisions.

Key Differentiators

• Global Scale with Local Expertise: Operating in 90 markets with 18,000+ employees, while maintaining deep local market knowledge
• Proprietary AI Technology: Advanced platforms including InnoExplorer AI, Signals GenAI, and AICI that combine AI speed with human research rigor
• Authenticated Panel Network: Access to 6+ million verified, proprietary panelists for reliable data collection
• Industry Recognition: Ranked #1 Most Innovative Insights & Analytics Company in 2025 GRIT Top 50 Suppliers list
• Comprehensive Methodology Mix: Combining traditional surveys, online panels, behavioral data, and AI-enabled analytics
• Award-Winning Thought Leadership: "What The Future" foresight magazine and regular publication series including "Ipsos Data Drops" and "Insights to Activate"
• Five Core Values: Integrity, Curiosity, Collaboration, Client First, and Entrepreneurial Spirit embedded in company culture
• 50 Years of Heritage: Founded in 1975 with UK operations dating back to 1946, providing decades of proven expertise
• Multi-Office UK Presence: Headquarters in London with regional offices in Belfast, Cambridge, Edinburgh, Harrow, Manchester, Milton Keynes, Oxford, and York

‍