Archive blog

This article explains how to accurately measure campaign performance across Instagram, TikTok, and YouTube. Traditional tracking methods fall short due to platform silos, data expiration, and limited export options. To capture the full picture, brands need automated tools that track all content, including ephemeral Stories and user-generated posts, and implement multi-touch attribution models to understand the full customer journey. AI-powered analytics can provide deeper insights by detecting sentiment, product mentions, and campaign context, while competitive benchmarking reveals what strategies drive results. Platforms like Archive help centralize reporting, automate data capture, and turn cross-platform metrics into actionable insights, enabling marketers to prove ROI and optimize campaigns effectively.

This article explains how visual logo detection helps brands capture the majority of social posts that go untagged by using AI to identify logos in images and videos. By uncovering hidden UGC, discovering authentic brand advocates, and turning invisible mentions into actionable data, visual detection closes major gaps in traditional social listening and unlocks new creator, content, and revenue opportunities.

This article explains how brands can identify creators who are already organically talking about their products and turn them into high-performing partners. By using AI-powered social listening to capture disappearing content, spot genuine superfans, and act quickly, brands can replace cold outreach with authentic creator relationships that drive higher trust, better conversions, and measurable ROI.

Learn how to track gifting and seeding results from first post to revenue with clear metrics that show real performance and impact.

Learn how to set up social listening that captures everything, so you can track conversations, uncover insights, and act faster.

Learn how to benchmark competitors using social listening and share of voice to uncover insights, track performance, and spot opportunities.

Learn how to whitelist creator content and launch Spark Ads the right way to maximize reach, performance, and creator-driven results.

Learn how to repurpose UGC for Meta and TikTok ads at scale to boost performance, cut costs, and speed up creative production.

Learn how to prove influencer ROI to leadership using real metrics that tie performance to impact, revenue, and business outcomes.