Your brand is everywhere. On TikTok, on Instagram, across millions of posts a day. Somewhere in that stream is the answer to the question you actually care about this week: how a launch landed, why sentiment shifted, what a competitor is doing that you are not. The answer exists. Getting to it before the moment passes is the hard part.

Most tools can count mentions. Almost none can watch the video. That gap is the reason we built Deep Research.

It doesn't just count. It watches.

Deep Research watches each video the way a person would. It recognizes the product and the brand, listens to the voiceover, and reads the captions. It even analyzes the comments on every post, so you hear what your audience is actually saying, not just what creators posted. So when you ask how a campaign landed, the answer reflects what people actually said and showed, not how many times a keyword appeared. That is why the result is an insight, not a list.

How it works

1. Start with the question. Pick the report you want, from trends to sentiment to a competitor deep dive.
2. Add only what that report needs. Each report tells you exactly which inputs to provide, so there is no dead-end setup.
3. Get an actionable report in minutes. Personalized to your brand.
4. Keep digging. Open any report in Claude or ChatGPT and ask follow-up questions against the same data.

You begin with intent, not configuration. That is the whole idea: you bring the question, and Deep Research does the watching.

Reports for your brand

Five reports cover the questions brand teams ask most:

• Trend analysis: what is trending in your content, including dominant topics, formats, and engagement shifts.
• Sentiment Pulse: audience sentiment and the complaint themes that keep coming up.
• Creator Performance: which paid creators and formats are landing.
• Campaign Sentiment: how audiences responded to a finished campaign, what resonated and what backfired.
• Campaign Performance: your creators ranked best to worst, with a clear read on who to renew or drop.

Reports on your competitors

The same engine points at the brands you compete with:

• Competitor Deep Dive: one competitor's content strategy, paid creators, and hooks.
• Competitor Sentiment: audience sentiment and complaint themes around a competitor.
• Share of Voice: compare 2 to 5 competitors' earned-media presence, sentiment, and positioning in a single report.

This is where a lot of teams feel the shift. Competitive insight usually means a manual scramble or a vague gut read. Here it is a report you can run on demand.

What customers see

For Ketone-IQ, one of the fastest-growing brands in its category, Deep Research became a weekly brand pulse for the CEO, replacing hours of watching creator content by hand. As CEO Michael Brandt puts it:

"The level of fidelity I get from Archive Deep Research is orders of magnitude beyond a generic AI tool. I can't imagine not being able to use that."

For Versed, a brand that helped pioneer creator marketing in beauty, Deep Research compresses what used to be hours of weekly sentiment monitoring into a single brief, alongside competitor tracking. CEO Andy Chiu says:

"Archive is ahead of the competition in everything AI. What they're doing with Deep Research is something their competitors aren't doing."

Try it

Deep Research is available now on Growth and Enterprise. Start with the question you want answered, pick a report, and see what your audience is telling you.

Book a demo and we'll send you a free Deep Research report on your brand, or a competitor.