Meet Archie: the agent that vets creators for you

Archive is where over 1,000 brands capture and measure their creator content. Finding the creators in the first place has always been the part no tool could take off your hands. Filtering a database is fast. Deciding who is actually worth booking still means opening profiles one at a time. Today that changes. Archie is Archive's Creator Search agent. You brief it in Slack the way you would brief a teammate, and it hands back a vetted shortlist with the reasoning attached.

Why we made Archie

Ask a creator marketing team where the time goes and they will not say searching. They will say vetting.

The search itself is quick. You set a follower range, pick a country, maybe a category, and a list comes back. That part has worked for years. Then the hard part starts. You open the first profile and scroll to see whether she has posted recently. You read a few captions to see whether the content is what the brief meant. You check whether she has already done a paid post for someone you compete with. Then the second profile. Then the fortieth.

Teams we talk to are looking for 50 to 100 creators a week, and roughly 200 a month is normal. Every recurring campaign and every seasonal push needs a fresh set, so the checking comes back around each time.

What makes it a slog is that the questions that decide a booking are not in the data a filter can see. Follower count is in the index. "Has she already worked with a competitor" is not. There is no field for it, on any platform's API, which is why the answer has always come from a person opening a profile and reading. The same is true for whether an account has quietly gone dormant, whether the comments look automated, and whether the content is actually the thing the brief described rather than something that merely sits in the right category.

So teams hold a standard in their heads that they never quite write down, then apply it by hand, one profile at a time, forever.

What makes Archie different?

Archie does the vetting.

You tag @archie in Slack and describe the campaign in your own words. Archie writes the criteria back to you before it starts. Then it goes creator by creator, reads what each one posted by analyzing the transcript, comments and content, and hands back a shortlist where the questions above have already been answered.

It is not a list to vet. It's a vetted list.

How it works

You brief it in Slack. Type what you need the way you would say it out loud. A tight brief works. So does a rough idea, a PDF dropped into the thread, or a conversation you pull Archie into after the fact. Sourcing usually starts as a conversation between two people, and this keeps it there instead of moving it into another tab.

It writes the criteria back to you. Before it spends any time, Archie researches the brand, works out the niche and who else is competing in it, and tells you what it plans to look for. Follower range, content signals, what should disqualify someone. "Based on what you've said, this is what I'm using to find the creators. Does it look good?" You get to argue with the brief before the work happens rather than after.

It vets each candidate. Once the criteria are agreed, Archie sources candidates and then goes through them one at a time. It checks whether they are still posting, so accounts that have gone quiet get flagged before you open them. It checks competitor conflicts by reading the posts, and surfaces the specific post that rules someone out. It checks whether the content actually fits, based on what they post rather than on the bio or the hashtags. And it reads videos and comments for bot and fake-audience patterns.

You approve decisions, not candidates. Results arrive in batches rather than all at the end. Each creator comes with the reasoning: what Archie looked at and why it cleared your bar. The rejections come too, with their reasons attached, and this turns out to be the most useful part of the output. When Archie rules someone out for a competitor post from four months ago, you see the post. You can overrule it. You are reviewing a decision that has already been made and justified, rather than starting an investigation. Approve and reject as you go, and the next batch moves closer to what you meant.

A few ways to get started

• Start from nothing. Give Archie a brand name and let it propose the niches and criteria for you to react to. Useful when you know the campaign but not yet who it wants.
• Screen out competitor conflicts. Name the brands you cannot overlap with and let Archie read the posts, instead of checking profiles by hand.
• Find lookalikes. Point Archie at a creator or a reference and get comparable people, judged on what they post rather than on profile stats.
• Refill a recurring campaign. The seasonal push that comes back every year and needs new names each time. Re-brief instead of starting the search over.
• Catch the dead accounts before they reach an outreach list.

Join the Waitlist

Archie is available in early access today on all 2026 plans: Startup, Growth and Enterprise. Your first 50 vetted creators are on us. Every workspace gets 5,000 free credits to run Archie on a real brief, which covers 50 fully vetted creators. Join the waitlist to get started.

To learn more, visit archive.com/archie.