Archive Closes Funding Round Led by Anti Fund, With Backing from Jake and Logan Paul and Angels from OpenAI and Perplexity

The AI companies winning right now are treating creators as their number one growth channel. That's exactly what Archive is built to run, and today we're announcing the closing of a strategic funding round.

The round is led by Anti Fund, the firm founded by Jake and Logan Paul, and Florida Funders. It includes angels from OpenAI and Perplexity, plus more than 50 founders and executives from companies like Attentive, Hugging Face, Brex and Ramp. We're also proud to count Battery Ventures, Stripe, Tiger Global, Lux Capital, and Human Capital among our investors.

Why AI companies are racing to creators

Creator advertising is now a $37 billion U.S. channel, growing roughly four times faster than the broader media market, while social video increasingly functions as television for consumers. For AI companies competing in crowded, fast-moving categories, creators offer a shortcut to product demonstration, practical education, and cultural relevance.

Two of the largest AI labs now run their creator marketing on Archive. They came to us for the same reason the world's biggest consumer brands do. Word-of-mouth is the most trusted channel there is, and until now nobody could operate it at scale.

Most teams can't run programs at that scale. Not because the money isn't there, but because creator marketing runs on people. You can raise your Google budget on a Tuesday and be live by lunch. You cannot hire 50 influencer managers overnight. The channel has always been capped by human labor, and closing that gap is what Archive is built to do.

What Archive does

Brands use Archive for two things:

• Social listening and insights that show what's working for their brand and their competitors.
• Creator programs that run end to end, from finding the right creators to turning their best posts into paid partnership ads.

Both run on the same foundation: AI that watches and understands short-form video, so brands see what manual tools miss.

We learned this the hard way

Archive didn't start on a whiteboard. It began at Ketone-IQ, where our founders scaled the brand past a $40M revenue run rate. Creator marketing was one of their biggest growth drivers. It was also the most painful thing they ran.

Armies of small creators moved the needle. But running that program meant reviewing thousands of videos by hand, chasing content that expired in 24 hours, and still missing half of it. The results were real. The manual work behind them was brutal.

The industry runs at roughly 50 creators per coordinator. Brands want to spend more and can't, because there aren't enough hours in the day. We started Archive in 2021 to automate those manual workflows and remove the labor bottleneck at the center of modern creator marketing. That system now watches tens of millions of short-form videos a day and captures 400% more brand content than the next best tool.

Where we are now

More than 1,000 brands now run on Archive, including DoorDash, Pinterest, and L'Oréal. A few things we're proudest of:

The best data set in creator marketing. Our AI goes beyond bios and hashtags to analyze transcripts and captions, giving brands a complete picture of tagged and untagged content. When a creator films your product on their counter and never tags you, every caption-reading tool acts like the video doesn't exist. Archive sees it. For a brand trying to understand its real presence in culture, that difference is everything.

Deep Research reports analyze up to 25,000 videos in under five minutes, comments included. You get trends, sentiment shifts before they become a problem, competitor deep dives, and creator performance. Every video is hyperlinked, so you can click straight into the evidence. Point it at a competitor and you get the same depth in minutes.

MCP plugs Archive's data into the AI tools brands already use. Your creator data stops living inside one app and starts working everywhere your team does.

AI Filters do the sorting nobody has time for. You define the logic that matters: a product, a campaign, a brand-safety rule. Archive classifies every incoming post against it automatically, reading video, transcript, and captions together. Compliance checks that used to eat hours now run on their own.

The proof shows up in the numbers. PopUp Bagels captured more than 20,000 pieces of UGC and $4.5M in earned media value in two months. Kettle & Fire tracks roughly 17,000 pieces of creator content a year, up about 45% year over year, and saves its team 40 to 50 hours a week.

Where this goes

Every brand will eventually run thousands of creator relationships the way they run paid media today, and it's why we think creator marketing will become the third great advertising platform after Google and Meta. AI companies are also leaning on creator marketing as their number one growth channel, and they're coming to Archive to run it.

We've got more work to do. But we've come a long way, and we're grateful to the brands, creators, and backers building it with us.

If you run a creator program and you're tired of doing it with screenshots and spreadsheets, come see what the Archive platform can do. And if you just want to follow the story, stick around. There's a lot more coming.