We. Communications

We. Communications: Overview

We. Communications is a global communications and public relations agency that has spent decades at the intersection of technology and humanity, helping brands navigate change and connect with the audiences that matter most. Founded in 1983, the agency has evolved from its technology roots to become a full-service communications firm serving diverse industries including health, consumer services, and beyond.

The agency's core philosophy centers on humanizing complexity—making the misunderstood understood, the unrelatable relatable, and the incredible credible. This approach is grounded in the belief that beneath even the most complex situations lies a simple human need, whether for connection, joy, understanding, or purpose. By uncovering and speaking to those fundamental truths, We. Communications helps clients unlock progress and create meaningful impact.

We. Communications is perhaps best known for its long-standing relationship with Microsoft, which remains one of its largest clients. The agency has expanded its expertise to serve 13 of the top 25 global biopharma companies, along with leading technology, consumer, and corporate brands. In 2022, the agency strengthened its corporate offering through the acquisition of Hopscotch Consulting, a social impact and behavior change agency, which now operates as Hopscotch, a We. Communications Company.

With a leadership team that includes Global CEO Melissa Waggener Zorkin, Global President Dawn Beauparlant, and regional presidents overseeing APAC, EMEA, and specialized practices in health and corporate affairs, We. Communications delivers localized expertise at global scale.

What Services Does We. Communications Provide?

We. Communications offers integrated communications and marketing solutions designed to help clients navigate change and connect with key stakeholders:

Strategic Solutions

• Company Transformation (for companies making significant changes to adapt to new challenges, opportunities, and market moves)
• Launch Pad (for companies launching products, services, entities, or categories)
• C-Suite Surround (defining and elevating executive voices)
• Reputation Resilience (risk management and reputation protection)
• Brand Resonance (increasing brand visibility and relevance through integrated campaigns)
• AI Accelerator (helping communications and marketing teams implement AI to work smarter, faster, and more creatively)

Proprietary Tools & Analytics

• GEO Compass (strategic planning tool)
• Reputation Forecast (risk assessment and monitoring)

Core Communications Services

• Corporate reputation and brand purpose
• Media relations and earned media strategy
• Insights and analytics
• Scientific engagement
• Campaign strategy and creative development
• Digital and social media strategy
• Integrated marketing communications

Social Impact & Behavior Change

• Youth engagement programs
• Education initiatives
• ESG and CSR communications
• Social mobility and employability programs
• Climate change and public health campaigns (through Hopscotch, a We. Communications Company)

What Industries Does We. Communications Serve?

We. Communications has developed deep expertise across multiple sectors:

Technology

• Enterprise technology and cloud computing
• Consumer technology and electronics
• Software and SaaS platforms
• Gaming and entertainment technology
• Telecommunications

Healthcare & Life Sciences

• Biopharma (serving 13 of the top 25 global companies)
• Medical devices and diagnostics
• Healthcare services
• Scientific research and development

Consumer

• Food and beverage
• Retail and e-commerce
• Automotive
• Consumer electronics
• Professional services

Corporate & Foundations

• Corporate reputation and transformation
• Non-profit organizations
• Foundations and social impact initiatives
• Education sector

The agency has particular strength in technology and health sectors, with dedicated global leadership overseeing each practice area. Their work spans from groundbreaking AI innovations to Alzheimer's awareness campaigns, demonstrating breadth across complex, science-driven industries.

What Brands Has We. Communications Helped?

We. Communications serves a diverse portfolio of leading global brands:

Technology

• Microsoft
• Cisco
• Intel
• Lenovo
• Tencent
• iRobot
• AT&T
• Patreon

Healthcare & Biopharma

• Amgen
• Merck
• Gilead
• Boehringer Ingelheim
• Elsevier
• LEO Pharma
• Otsuka
• AbbVie
• Janssen
• Camurus
• Viatris

Consumer & Corporate

• McDonald's
• Volvo
• LEGO
• Lyft
• Honeywell
• PwC
• Brother
• VSP
• RSA

Foundations & Non-Profits

• Bill & Melinda Gates Foundation
• Forest Stewardship Council (FSC)
• Mercy Corps (pro-bono)

Notable Campaign Highlights:

• Microsoft's Big AI Breakthrough: In early 2023, when generative AI was still a mystery to many with high skepticism, We. Communications helped Microsoft shape the future of AI through strategic communications that positioned the company at the forefront of the AI revolution.
• Otsuka's Unseen Workforce: Created awareness around family caregivers as the unsung heroes of Alzheimer's and dementia care, turning "care into currency" for this critical but often overlooked workforce.
• FSC Ambassadors for the Forest: Developed a creative campaign using owl mascots (raptors) to create a rapt audience for the Forest Stewardship Council, highlighting the role certification programs play in achieving climate commitments.
• McDonald's McDelivery Day 2.0 (2018): Integrated PR campaign that was shortlisted for PRWeek Global Award, demonstrating expertise in consumer brand activation.

The agency has earned recognition at Cannes Lions with Gold in Automotive & Transport and Silver in Real-Time Response for consumer and technology clients.

Key Differentiators

• Human-Centered Approach: Unique ability to uncover simple human needs within complex challenges, making technical innovations relatable and credible to diverse audiences
• Technology & Health Expertise: Deep specialization in two of the most complex and rapidly evolving sectors, with decades of experience navigating scientific breakthroughs and technical innovations
• Global Scale with Local Knowledge: 23 offices across 9 countries with regional leadership teams who understand local markets, regulations, and cultural nuances
• Proprietary Tools: Custom-built strategic planning and analytics tools including GEO Compass and Reputation Forecast to deliver data-driven insights
• AI-Forward Capabilities: Dedicated AI Accelerator solution helping clients and internal teams leverage artificial intelligence for communications and marketing effectiveness
• Integrated Social Impact: Through Hopscotch acquisition, award-winning expertise in social impact, behavior change, and purpose-driven campaigns
• Long-Term Client Relationships: Proven track record of sustained partnerships with industry leaders like Microsoft, serving as a trusted advisor through decades of market evolution
• Brands in Motion Research: Annual research report examining how strong communications serves as a differentiator for brands navigating uncertain times

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