Leo India

Leo India: Overview

Leo India (formerly Leo Burnett India) is a full-service creative advertising and communications agency that operates as part of the global Leo Burnett Worldwide network under Publicis Groupe. The agency positions itself as a modern communications powerhouse that combines creativity, data, and technology to transform human behavior and drive client prosperity.

Under the leadership of CEO Amitesh Rao and Chief Creative Officer Rajdeepak Das, the agency has undergone significant transformation over recent years. Beginning around 2018, leaders Dheeraj Sinha and Rajdeepak Das initiated a restructuring effort to create what they called a "Number 1 New Age Agency" fit for India's tech-driven, entrepreneurial landscape. They deliberately recruited talent with diverse backgrounds from India's top institutions including the Indian Institutes of Technology, the National Institute of Design, and Ashoka University.

The agency has achieved remarkable recognition in the industry, ranking No. 1 in the Campaign Brief Asia India Creative Rankings and being named Network Agency of the Year at the Good Ads Matter Awards India 2025. Leo India also topped the WARC Effectiveness 100 as the world's No. 1 creative agency in 2025 and ranked No. 1 at Cannes Lions India 2024. The agency maintains offices in Mumbai, Bangalore, and Delhi, serving over 150 brands across multiple sectors.

What Services Does Leo India Provide?

Based on available information, Leo India offers comprehensive advertising and marketing communications services:

Creative & Brand Strategy

• Integrated creative campaigns
• Brand positioning and strategy
• Creative concept development
• Data-driven creative solutions

Digital & Technology Solutions

• Digital marketing and advertising
• Technology-integrated campaigns
• Social media strategy and execution

Marketing Communications

• Integrated marketing communications
• Campaign planning and execution
• Content creation and production

What Brands Has Leo India Helped?

Leo India has built an impressive client roster spanning multiple industries:

Consumer Goods & FMCG

• PepsiCo (global mandate)
• Procter & Gamble (global mandate)
• Lay's
• Quaker
• Oreo

Food & Beverage

• McDonald's (since 1996)
• Gatorade
• Spotify

Pharmaceutical & Healthcare

• Reckitt
• Pfizer
• ACKO General Insurance

Conglomerate & Industrial

• ITC
• SRF
• Birla

Technology & Services

• redBus
• Ola
• Whisper
• Ikea

Notable Campaign Highlights:

• Gatorade "Turf Finder": Used Google traffic data to repurpose low-traffic urban zones for sports activities; won Grand Prix in Creative Data at Spikes Asia 2025 and received accolades at Cannes Lions, One Show, ADFEST, and Spikes 2024.
• Airtel "175 Replayed": Major award winner in 2024 at Cannes, One Asia, One Show, ADFEST, and Spikes.
• Spotify "Music Magic Hai": Nostalgia-driven campaign celebrating music's role in life; ranked 40th on IMPACT Ads 2024 Hall of Fame.
• ACKO General Insurance: Won the Grand Effie at Effie India 2024.
• Oreo "#BRINGBACK2011" and Lay's "Smart Farm": Key 2024 award performers at international advertising shows.

Key Differentiators

• Award-Winning Creative Excellence: Ranked No. 1 in multiple industry rankings including Campaign Brief Asia India Creative Rankings, WARC Effectiveness 100, and Cannes Lions India 2024
• Global Network with Local Expertise: Part of the worldwide Leo Burnett network while maintaining deep understanding of the Indian market
• HumanKind Operating System: Proprietary approach that integrates creativity, data, and technology to transform human behavior
• Data-Driven Innovation: Emphasis on using data and technology alongside creative thinking to deliver measurable business outcomes
• Top-Tier Talent: Recruitment from India's premier institutions with focus on diverse, entrepreneurial mindsets
• Proven Track Record: Over 20 years of experience with consistent award recognition and client satisfaction

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