Comcast Advertising

Comcast Advertising: Overview

Comcast Advertising is a one-stop shop for multiscreen TV advertising that helps brands reach the right audiences across traditional television and streaming platforms. As part of Comcast, one of the largest telecommunications companies in the United States, the agency specializes in building brand relevancy while delivering measurable business outcomes through data-driven advertising solutions.

What sets Comcast Advertising apart is their access to first-party, deterministic data collected from 30 million Comcast subscriber households, providing deep insights into how people connect, watch, and buy. This proprietary data advantage, combined with their potential reach of 99 million U.S. adults (including both Comcast and non-Comcast homes), enables precise audience targeting that eliminates waste and drives real results.

The agency's technology foundation is built on FreeWheel, a Comcast-owned platform that delivers more than 3 billion video impressions every day. This industry-leading technology enables fast and accurate streaming and connected TV advertising at scale, connecting buyers and sellers across the premium video ecosystem.

Comcast Advertising provides access to over 150 billion impressions annually across traditional TV and streaming, with campaigns reaching audiences during high-value programming including live sports, marquee events, award shows, and news. According to their internal research, multiscreen advertising campaigns can achieve 1.8X more view time, 125% higher brand recall, and 15% higher purchase intent compared to digital-only approaches.

What Services Does Comcast Advertising Provide?

Comcast Advertising offers comprehensive multiscreen TV advertising solutions spanning traditional television and streaming platforms:

Audience Targeting & Data Solutions

• First-party deterministic data from 30 million Comcast households
• Demographic targeting (age, gender, location, household composition)
• Psychographic targeting
• Behavioral audience segmentation
• Addressable advertising with household-level precision
• Audience research and insights

Media Planning & Buying

• Traditional TV advertising (national and local)
• Streaming and connected TV advertising
• Premium inventory access across 150+ billion annual impressions
• Live sports advertising
• News programming
• Marquee events and award shows
• High-value entertainment programming

Campaign Execution & Technology

• FreeWheel technology platform for ad delivery
• Campaign setup and management
• Multi-market campaign coordination
• Seamless ad delivery across screens
• Real-time campaign optimization

Creative Services

• Client creative support
• Ad content development assistance
• Creative guidelines and compliance review

Attribution & Performance Measurement

• Robust reporting and attribution tools
• Business outcome measurement
• Campaign performance analytics
• ROI tracking and verification
• Partnership with industry-leading measurement providers

Specialized Solutions

• Audience Direct (self-service advertising platform)
• National brand advertising
• Small and medium business advertising
• Regional and local market advertising
• International advertising solutions

What Social Platforms Does Comcast Advertising Help With?

Comcast Advertising focuses primarily on television and streaming video platforms rather than traditional social media channels. Their expertise centers on:

The agency's approach emphasizes multiscreen advertising that combines traditional TV with streaming video to maximize reach and engagement. Rather than focusing on social platforms like Instagram or TikTok, Comcast Advertising specializes in premium video environments where viewers are highly engaged with long-form content, live events, and quality entertainment programming.

What Industries Does Comcast Advertising Serve?

Comcast Advertising serves a wide range of industries with specialized solutions tailored to specific market needs:

Automotive

• Auto dealers (local and regional)
• Automotive manufacturers
• Auto services

Political & Public Sector

• Political campaigns
• Municipal authorities and government agencies
• Public service organizations
• Community engagement initiatives

Financial Services

• Payment processors and financial technology
• Credit cards and financial products
• Banking and financial services

Retail & Consumer Goods

• E-commerce brands
• Direct-to-consumer companies
• Consumer packaged goods

Small & Medium Businesses

• Local businesses across all sectors
• Regional service providers
• Multi-location businesses

National Brands & Agencies

• Large-scale national advertisers
• Advertising agencies managing brand campaigns
• Enterprise-level marketing organizations

The agency has particular expertise in automotive advertising and political campaigns, with dedicated solutions and case studies demonstrating success in these verticals. Their ability to serve both large national brands and small local businesses through the same platform makes them uniquely positioned to support advertisers at any scale.

What Brands Has Comcast Advertising Helped?

Comcast Advertising has partnered with brands across multiple industries to deliver measurable advertising outcomes:

Financial Services

• Mastercard

Automotive

• Easterns Automotive Group

Public Sector

• Northeast Recycling (municipal authority)

Notable Campaign Highlights:

• Mastercard Multiscreen Campaign: Achieved 3X return on ad spend (ROAS) through coordinated traditional TV and streaming advertising, demonstrating the power of combining linear and digital video approaches
• Easterns Automotive Group: Delivered 35% website conversions using audience addressable TV advertising across Washington D.C., Maryland, and Virginia markets in 2024
• Northeast Recycling Battery Campaign: Generated a 114% boost in battery recycling participation through targeted local TV advertising, helping a municipal authority effectively engage its community

Key Differentiators

• First-Party Data Advantage: Access to deterministic data from 30 million Comcast subscriber households, enabling precise audience targeting without reliance on third-party cookies
• Massive Scale & Reach: Over 150 billion annual impressions with potential reach of 99 million U.S. adults across Comcast and non-Comcast households
• FreeWheel Technology Platform: Industry-leading ad tech delivering 3+ billion video impressions daily with advanced targeting and measurement capabilities
• Premium Inventory Access: Direct access to high-value programming including live sports, marquee events, award shows, and premium entertainment content
• Multiscreen Expertise: Proven ability to coordinate campaigns across traditional TV and streaming platforms for maximum impact
• One-Stop Shop Model: Full-service approach from planning through attribution, eliminating the need for multiple vendor relationships
• Proven Performance: Research-backed results showing 1.8X more view time, 125% higher brand recall, and 15% higher purchase intent versus digital-only approaches
• Nationwide Presence: 50+ office locations across the United States to support local, regional, and national advertisers

Last Updated: December 2025

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