VML MAP

‍VML MAP: Overview

VML MAP is the world-leading center of excellence for Marketing Automation, Personalization, Loyalty, and CRM at scale. The agency operates under the philosophy of "the brain of a consultancy, the heart of an agency," combining strategic expertise with creative execution to help brands humanize their relationships with consumers through data-driven, personalized experiences.

Part of the VML family—the world's largest creative transformation company—VML MAP brings together a heritage spanning over 300 years of combined experience from iconic agencies. The agency delivers over 100 billion communications annually across 150+ markets, operating as a unified team across multiple global locations.

VML MAP distinguishes itself through deep technical expertise in marketing cloud platforms and a commitment to operationalizing personalized content at scale. The agency believes that serving consumers personal, mindful content in an omnichannel world is key to transforming brand experiences. Their team of approximately 888 professionals includes specialists in project management, client services, data analytics, creative production, and technology implementation.

The agency has driven measurable transformation for global brands, including reducing marketing spend by 20% while boosting marketing effectiveness by 20% for the world's largest home furnishing retailer, and growing customer lifetime value by 130 days for a global entertainment platform.

What Services Does VML MAP Provide?

VML MAP offers comprehensive marketing transformation services focused on automation, personalization, and customer relationship management:

Marketing Automation & Technology Implementation

• Marketing cloud platform integration and optimization
• Adobe tech stack implementation and scaling
• Salesforce Marketing Cloud deployment
• Google Cloud Platform integration
• Braze platform management
• Cross-platform technology orchestration
• Scalable customer journey automation

CRM & Customer Experience

• CRM content personalization
• Omnichannel customer journey design
• Customer-centric user journey mapping
• Loyalty program development and management
• Club member experience optimization
• Customer lifetime value optimization

Data Infrastructure & Analytics

• Data infrastructure development
• Marketing data capabilities alignment
• Data point accessibility and integration
• Performance testing and optimization
• AI-driven marketing operations automation
• Real-time data testing across channels

Campaign Strategy & Execution

• Email marketing design and execution
• Push notification strategy and content
• Multi-market campaign scaling
• Campaign moment mapping (150+ moments across markets and channels)
• Cross-channel campaign coordination

Content Production & Creative Services

• Email content writing and design
• Push content creation
• Personalized content development
• Omnichannel content strategy

What Industries Does VML MAP Serve?

VML MAP has developed specialized expertise across multiple sectors:

Retail & E-Commerce

• Home furnishing
• Beauty and cosmetics
• Fashion and luxury goods

Entertainment & Media

• Streaming platforms
• Global entertainment services

Automotive

• Mobility businesses
• Automotive manufacturers

Consumer Goods

• Food and beverage
• Consumer packaged goods
• Dairy and nutrition

Technology

• Software and enterprise technology
• Consumer electronics

Financial Services

• Banking and financial institutions

The agency excels at global transformation projects that require rapid scalability and coordination across multiple markets, making them particularly effective for multinational brands seeking to standardize and personalize customer experiences simultaneously.

What Brands Has VML MAP Helped?

VML MAP works with some of the world's most ambitious brands across diverse industries:

Retail & Home Furnishing

• IKEA
• Hugo Boss

Food & Beverage

• Nespresso
• Nestlé
• FrieslandCampina
• Mark Anthony
• Costa Coffee
• The Coca-Cola Company (TCCC)
• Beam Suntory

Automotive

• Ford
• Volvo

Technology & Electronics

• Microsoft
• Dell
• LEGO

Consumer Goods & Personal Care

• Unilever
• Colgate-Palmolive

Financial Services

• NatWest

Notable Campaign Highlights:

• Global Home Furnishing Retailer (IKEA): Steered global transformation project mapping and scaling 150+ moments across markets and channels, reducing marketing spend by 20% while boosting marketing effect by 20%
• Automotive Mobility Business (Ford): Utilized Adobe tech stack to build scalable customer-centric user journeys across markets, channels, and touchpoints; expanded Adobe Campaign implementation from 1 to 41 markets in 18 months
• Beauty Retailer: Upgraded tech stack to drive personalization of CRM content and create omnichannel experience for club members; instituted 20M+ daily interactions across channels, increasing purchase frequency and spend by more than 20% in 20 months
• Global Entertainment Platform: Transformed marketing journey from 5 European markets in 2016 to 19 markets by 2021; wrote, designed, and executed all email and push content while building data infrastructure that boosted conversion and grew customer lifetime value by 130 days

Key Differentiators

• Marketing Cloud Platform Expertise: Strategic partnerships with all major marketing cloud platforms including Adobe, Salesforce, Google Cloud Platform, and Braze
• Massive Scale Operations: Delivers over 100 billion communications annually across 150+ markets
• Global Integrated Model: 14 offices operating as "one team, multiple locations" with 888 employees representing 55+ nationalities
• Proven Transformation Track Record: Demonstrated ability to rapidly scale marketing operations from single to multi-market deployment (1 to 41 markets in 18 months)
• Data-Driven Personalization: Combines consultancy-level strategic thinking with agency creativity to operationalize personalized content at scale
• AI and Automation Innovation: Pioneering use of Agentic AI powered by Google Cloud Platform to transform large-scale marketing operations
• End-to-End Capability: Full-service offering from data infrastructure through content creation and campaign execution

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