T&Pm

T&Pm: Overview

T&Pm (The&Partnership) is a full-service global marketing agency network that connects talent and technology to supercharge creativity, performance, and growth for brands worldwide. Founded in 2001 by Johnny Hornby and partners Simon Clemmow and Charles Inge, the agency has evolved from its origins as CHI (Creative Heroes Inc.) into one of the world's leading integrated marketing agencies.

The agency distinguishes itself through its proprietary "&" approach—blending content and commerce, media and technology through multi-disciplinary teams they call &Teams. These teams deploy market-leading AI tools to deliver what T&Pm describes as "disproportionate brand and business returns" for clients. The agency has pioneered the concept of "marketing newsrooms" for rapid-turnaround advertising based on news cycles, and has integrated AI deeply into every stage of their process.

T&Pm operates as a fully-owned subsidiary of WPP, following a series of acquisitions that began in 2007 when WPP purchased 49.9% for £30 million, grew to a majority stake in 2019, and culminated in full ownership in 2024. This integration with WPP has enabled the agency to leverage WPP Open, an AI-powered marketing operating system, while maintaining its distinct identity and approach. The agency maintains its culture of being "open to everything" with what they call &People who challenge silos and champion collaborative excellence.

With 2023 sales of £740 million and global billings exceeding £1.5 billion, T&Pm serves major global brands across diverse sectors, operating from 42 offices worldwide with approximately 1,800 employees.

What Services Does T&Pm Provide?

T&Pm offers comprehensive marketing solutions organized into five distinct service models, all supercharged by AI:

&Model

• Customized, dedicated marketing solutions
• Fully-integrated marketing teams
• AI-supercharged strategy and execution
• Long-term brand partnership models

&Studio

• Agile content production
• Fix-and-flex content solutions
• Rapid content turnaround
• AI-powered content creation
• Scalable production capabilities

&Media

• Full-funnel media planning and buying
• Performance-led media solutions
• AI-driven media optimization
• Media strategy and execution
• Amplified by the & integrated approach

&Creative

• Innovative creative development
• Transformative creative solutions
• AI-enhanced creative processes
• Strategic creative campaigns
• Integrated with the & approach

&Accelerate

• Customized lean marketing solutions
• Performance-led strategies for scale-ups
• Growth-focused marketing programs
• AI-supercharged execution for emerging brands

AI & Technology Services

• AI-powered insights and data analysis
• Strategic AI implementation
• WPP Open platform integration
• Marketing newsrooms for rapid response campaigns
• Data-driven strategy development

What Social Platforms Does T&Pm Help With?

While the agency website doesn't specify individual platform capabilities in detail, T&Pm operates as a full-service agency deploying multi-channel marketing campaigns across all major social and digital platforms as part of their integrated approach.

The agency emphasizes a fully integrated, multi-disciplinary approach where content, commerce, media, and technology work together across platforms. Their &Teams are designed to break down silos and deliver cohesive campaigns that blend traditional and digital channels with AI-driven optimization.

What Industries Does T&Pm Serve?

T&Pm has developed expertise across a wide range of industries:

Consumer Goods & Food

• Confectionery and snacks
• Food and beverage brands
• Fast-moving consumer goods (FMCG)

Automotive

• Luxury automotive brands
• Mass-market vehicle manufacturers

Travel & Leisure

• Airlines
• Entertainment and events

Technology & E-commerce

• Digital services
• E-commerce platforms

Financial Services

• Banking
• Financial technology

Retail & Telecommunications

• Major retailers
• Telecom providers

What Brands Has T&Pm Helped?

T&Pm partners with some of the world's most recognized brands across multiple sectors:

Consumer Goods

• Mars (including Snickers and Ben's Original)
• Wrigley's Extra
• Coca-Cola

Automotive

• Toyota
• Lexus
• Karo

Technology & E-commerce

• Amazon (including Audible)
• EA (Electronic Arts)

Travel & Airlines

• easyJet

Retail & Telecommunications

• Argos
• Carphone Warehouse (early client with £10 million contract)

Financial Services

• NatWest
• British Gas

Media

• News UK

Notable Campaign Highlights:

• Snickers: Mate Scored an Own Goal?: Creative campaign addressing sports moments
• Lexus Rise: Brand elevation campaign for luxury automotive
• Karo ME45: This is My Space: Product positioning campaign
• Toyota: Library Car: Innovative brand storytelling
• Amazon Audible: Digital service promotion
• Wrigley's Extra Lecture Lounge: Youth-targeted experiential campaign
• easyJet x Eurovision: Major partnership and sponsorship activation
• Mars: Ben's Original: Brand transformation and repositioning

Key Differentiators

• AI-First Integration: AI embedded at every stage of the marketing process with access to WPP Open platform and proprietary AI tools
• The "&" Philosophy: Multi-disciplinary &Teams that break down silos between content, commerce, media, and technology
• Marketing Newsrooms: Pioneered rapid-turnaround advertising based on real-time news cycles
• Scale & Global Reach: 1,800 employees across 42 offices worldwide with £1.5 billion+ in global billings
• WPP Integration: Full access to WPP's global resources while maintaining agency independence and culture
• Full-Service Capabilities: Five distinct service models (&Model, &Studio, &Media, &Creative, &Accelerate) allowing flexible client engagement
• &People Culture: Team ethos that challenges silos and champions collaboration across disciplines and skills

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