HypeFactory

HypeFactory: Overview

HypeFactory is a global influencer marketing agency that combines artificial intelligence with creative strategy to deliver performance-driven campaigns across social media platforms. Founded in 2017 by Alex Frolov, the agency has evolved from a self-service platform connecting brands with influencers into a full-cycle influencer marketing powerhouse.

What sets HypeFactory apart is their proprietary AI technology called HypeDetect, which analyzes influencers using 55 different metrics and employs over 53 behavioral patterns to detect fraudulent activity like bot followers and suspicious engagement spikes. This data-driven approach ensures brands partner with authentic creators who can deliver genuine results.

The agency operates as a full-cycle partner, meaning they handle everything from initial strategy and influencer discovery through campaign execution and performance reporting. Their team includes producers, creative content creators, influencer managers, designers, social media strategists, and data analysts—all working together to ensure seamless campaign delivery.

Since launching, HypeFactory has completed 2,000+ campaign launches, generated 12+ billion views, and worked with 200+ brands across gaming, tech, finance, and consumer goods sectors.

What Services Does HypeFactory Provide?

HypeFactory offers end-to-end influencer marketing services designed to take brands from initial concept to measurable results:

Campaign Strategy & Planning

• Goal setting and KPI definition
• Audience research and targeting
• Media planning with influencer recommendations
• Campaign forecasting and budget optimization

AI-Driven Influencer Selection

• Proprietary HypeDetect technology for influencer vetting
• Fraud detection and audience authenticity verification
• Performance-based matching using 55+ metrics
• Access to exclusive creator roster across multiple content categories

Full-Funnel Campaign Management

• Influencer outreach and negotiation
• Contract management and legal agreements
• Brief development and creative direction
• Content approval workflows
• Real-time monitoring and optimization

Content Production

• Creative concept development
• Video production (including music and jingle recording)
• Platform-specific content adaptation
• UGC (User-Generated Content) creation
• Custom messaging and scripting

Talent Management & Exclusive Roster

• Brand ambassador program development
• Long-term influencer partnership cultivation
• Exclusive access to top-tier creators across gaming, lifestyle, humor, ASMR, and other categories

Performance Marketing

• Paid social amplification strategies
• Demographic and geographic targeting
• Lead generation campaigns
• ROI tracking and optimization

Experiential & Creative Projects

• Event activations
• Collaborative creator experiences
• Community-building initiatives (Discord activations, tournaments)

B2B Influencer Marketing

• Thought leadership campaigns
• Industry-specific influencer partnerships
• Tech and SaaS marketing expertise

What Social Platforms Does HypeFactory Help With?

HypeFactory executes campaigns across all major social media and streaming platforms:

The agency emphasizes a multi-channel approach, recognizing that modern audiences consume content across multiple platforms. They help brands create cohesive campaigns that adapt messaging to each platform's unique format and audience expectations.

What Industries Does HypeFactory Serve?

HypeFactory has developed specialized expertise across a diverse range of industries:

Gaming & Entertainment

• PC and console gaming
• Mobile gaming
• eSports and streaming
• Game launches and updates

Technology & Apps

• Mobile applications
• SaaS products
• B2B tech solutions
• Consumer electronics

Financial Services

• FinTech platforms
• Payment solutions
• Cryptocurrency and blockchain

Consumer Goods

• FMCG (Fast-Moving Consumer Goods)
• Beauty and cosmetics
• Lifestyle products
• Luxury brands

Other Verticals

• FoodTech
• Real Estate
• eCommerce
• AI and emerging technology

The agency is particularly renowned for their gaming expertise, having launched campaigns for some of the world's largest game developers and publishers. Their understanding of gaming culture, creator ecosystems, and player communities makes them a go-to partner for studios looking to drive downloads, engagement, and in-game purchases.

What Brands Has HypeFactory Helped?

HypeFactory has partnered with an impressive roster of global brands across their core industries:

Gaming Companies

• Plarium
• FunPlus
• NetEase Games
• Nexters
• Wargaming (World of Tanks Blitz)
• Tencent Games
• Wildlife Studios

Technology & Consumer Electronics

• Acer
• Logitech (MX Creative Console)

Financial & Commerce

• Mastercard
• Sandbox
• Vivid

Lifestyle & Consumer Brands

• Storytel
• LoveHoney
• Tele2
• Manta Sleep

Notable Campaign Highlights:

• World of Tanks Blitz x Teenage Mutant Ninja Turtles: Coordinated YouTube and Instagram activations featuring gaming influencers for a special collaboration event and battle pass promotion
  
  
• Multiple Mobile Gaming Launches: Campaigns for titles including Age of Magic, Call of Antia, Mech Arena, Tacticool, Hero Wars, and Homescapes
  
  
• Global Scale Operations: Capability to coordinate campaigns with 500+ creators simultaneously, reaching massive audiences across multiple geographies
  
  

Client Testimonials

"This vendor has one of the best expertise and teams on the market. The team's workflow has been great; they communicate regularly via Telegram and facilitate several meetings per week." — Anton Kvashnevskiy, Head of Business Development & Ads Monetization, Nexters

"HypeFactory's clear and flawless communication and understanding of our brand positioning and values were impressive. The team delivered everything ahead of schedule." — Marios Hadjicostis, Marketing Manager, Wargaming

"I was really happy with the performance and professionalism of HypeFactory. They delivered measurable data via a mobile measurement partner, providing insights about the campaign's views, reach, and engagements." — Dimitris Mavromatis, Growth Marketing Manager, FunPlus

Key Differentiators

• AI-Powered Technology: Proprietary HypeDetect system for data-driven influencer selection and fraud prevention
• Global Reach: Operations across 5 continents with a 15-language multilingual team
• Gaming Specialization: Deep expertise in gaming and mobile gaming verticals
• Full-Cycle Service: End-to-end campaign management from strategy to reporting
• Massive Creator Network: Access to 36+ million creators worldwide
• Performance Focus: Emphasis on measurable results and ROI optimization