GrowthOps Asia

GrowthOps Asia: Overview

GrowthOps Asia is a marketing transformation agency that combines digital-first strategy, design, and technology to help brands grow and sustain market leadership. With over 15 years of experience growing brands, businesses, and bottom lines, the agency has positioned itself as a strategic partner for organizations seeking to navigate digital transformation in the Asian market.

The agency distinguishes itself through a comprehensive approach that fuses creative strategy with technical implementation. Their team of 250+ professionals operates under a #GrowTogether culture, delivering end-to-end marketing solutions from initial research and strategy through execution and performance measurement. This integrated model allows them to handle everything from digital ecosystem development to campaign execution and optimization.

GrowthOps Asia has earned recognition as Southeast Asia's Customer Engagement Agency of the Year by Campaign Asia, reflecting their ability to deliver measurable business outcomes. Their work spans major industries including financial services, telecommunications, travel, and consumer goods, with a particular strength in serving large enterprises and market leaders across the ASEAN region.

The agency has produced notable results including an 817% increase in organic traffic through SEO services, 100% increase in conversion with paid media services, 180% improvement in brand sentiment with creative services, 71% reduction in Cost Per Lead through performance marketing, and 96% faster campaign launches through platform development services. Award-winning campaigns include the Malaysia Effie and Kancil-winning "Going from Mengapa to Mantap Bersama Grab" and the multi-country "Windows of Hospitality" campaign for Malaysia Airlines.

What Services Does GrowthOps Asia Provide?

GrowthOps Asia offers a comprehensive suite of marketing transformation services organized across six core practice areas:

Digital-First Creative

• Creative strategy and concept development
• Campaign creative production
• Video production and content creation
• Digital advertising creative
• Brand storytelling
• Multi-channel campaign development

Performance Marketing

• Paid media planning and buying
• Search engine marketing (SEM)
• Social media advertising
• Programmatic advertising
• Performance analytics and optimization
• Conversion rate optimization
• Customer acquisition strategy

Marketing Technology

• Marketing automation platform implementation
• Customer data platform (CDP) development
• CRM system integration
• Marketing technology stack optimization
• Salesforce consulting and implementation
• Platform development and customization
• Campaign management systems

Experience Strategy and Design

• Digital ecosystem strategy
• User experience (UX) design
• User interface (UI) design
• Customer journey mapping
• Website and app design
• Digital ecosystem refresh and optimization
• Conversion-focused design

FSI Technology

• Financial services technology solutions
• Digital transformation for banks and insurance
• Fintech platform development
• Regulatory compliance technology
• Digital banking experiences
• Insurance technology solutions

Research, Insights and Strategy

• Market research and consumer insights
• Brand strategy development
• Competitive intelligence
• Digital maturity assessment
• Industry landscape analysis
• Customer behavior research
• Strategic planning and consulting

What Industries Does GrowthOps Asia Serve?

GrowthOps Asia has developed specialized expertise across multiple industries with particular depth in sectors undergoing digital transformation:

Financial Services

• Banking
• Insurance
• Fintech
• Payment solutions

Telecommunications

• Mobile network operators
• Internet service providers
• Business telecommunications
• Digital services

Travel & Hospitality

• Airlines
• Tourism
• Hospitality services

Technology & Platforms

• Super apps
• Digital platforms
• Software and services

Education

• Higher education institutions
• Educational services

Consumer Goods & Retail

• Consumer products
• Food and beverage
• Automotive
• Energy and petroleum

The agency has developed particularly strong expertise in financial services and telecommunications, producing industry whitepapers including "A Perspective on ASEAN Banks Digital Transformation: Efforts and Opportunities," "Banking to ASEAN Individuals," "Banking to ASEAN SMEs," "Signals in the Noise: Winning in Malaysia's Mature Telco Market," "The ASEAN Consumers Telco Experience," and "The ASEAN SME Telco Experience."

What Brands Has GrowthOps Asia Helped?

GrowthOps Asia has partnered with leading brands across Asia, particularly market leaders in financial services, telecommunications, and consumer sectors:

Financial Services & Banking

• DBS
• CIMB
• UOB
• RHB
• Hong Leong Bank (HLB)
• Mizuho Bank
• Mastercard

Insurance

• AIA
• Singlife
• Manulife
• FWD

Telecommunications

• Telekom Malaysia (Unifi)
• CelcomDigi
• U Mobile
• Maxis

Travel & Airlines

• Malaysia Airlines
• Emirates
• Firefly Airlines

Technology & Platforms

• Grab

Education

• Taylor's University

Consumer Goods & Retail

• Proton
• Shell
• Amway
• Bega
• Farmer's Union
• Unicharm

Other

• Esplanade
• RSPO (Roundtable on Sustainable Palm Oil)
• Upvio
• SPH (Singapore Press Holdings)

Notable Campaign Highlights:

• Grab: "Going from Mengapa to Mantap Bersama Grab": Malaysia Effie and Kancil award-winning campaign
• Unifi Business: "Unibizity": Delivered 345% increase in brand engagement
• Malaysia Airlines: "Windows of Hospitality": Multi-country campaign rollout
• U Mobile: Digital Ecosystem Refresh: Achieved 55% increase in conversion rate
• CelcomDigi: "Dari Mata Kita": Unforgettable digital experience campaign
• Shell: "Quest for More": Multi-platform creative campaign
• Unifi: "Wedding Crashers": Creative campaign for consumer engagement
• Taylor's University: "Ignite Your Passion": Educational brand campaign

Client Testimonials:

"From strategy to execution, GrowthOps went beyond and exceeded our expectations." — Director, Systems Planning & Development Section, Mizuho Bank, Ltd.

"GrowthOps have helped us profitably acquire customers." — Business & Innovation, Leading Regional Bank

"The key to success was due to collaborative efforts and fast implementation of GrowthOps and our teams." — Digital Analytics & Insights, Decision Management, CIMB

Key Differentiators

• Integrated Marketing Transformation Approach: Combines strategy, creative, technology, and performance marketing under one roof, enabling seamless execution from concept to measurement
• ASEAN Market Expertise: Deep understanding of Southeast Asian markets with specialized knowledge in financial services and telecommunications sectors, backed by proprietary research and whitepapers
• Award-Winning Creative: Recognized as Southeast Asia's Customer Engagement Agency of the Year by Campaign Asia with multiple Effie and Kancil awards
• Technology-Enabled Solutions: Strong marketing technology practice including Salesforce consulting, CDP development, and marketing automation implementation
• Proven Performance Results: Track record of delivering measurable outcomes including 817% increase in organic traffic, 100% increase in conversion, and 71% reduction in Cost Per Lead
• #GrowTogether Culture: 250+ team members operating under a collaborative culture focused on long-term client partnerships and sustainable growth

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