BlueFocus

BlueFocus: Overview

BlueFocus Communication Group is one of China's leading marketing technology companies that combines big data and social network capabilities to enhance enterprise intelligence and operational capabilities. Founded by Oscar Zhao on July 1, 1996, the agency has evolved from a traditional advertising and public relations firm into a comprehensive marketing conglomerate with significant global operations.

The company went public on the Shenzhen Stock Exchange in 2010 (stock code: 300058), raising approximately 1.26 billion RMB in its initial public offering. This capital enabled BlueFocus to pursue strategic international expansion through key acquisitions including Huntsworth (London-based PR group), We Are Social (social media marketing agency), and Vision 7 International (Canadian integrated marketing communications agency). By 2014, BlueFocus was ranked as the 17th largest ad agency in the world.

What sets BlueFocus apart is their focus on AI-driven marketing solutions and metaverse capabilities through their Uniblue division. In 2019, the company launched artificial intelligence-driven marketing solutions to enhance data analytics and targeted marketing capabilities. Their proprietary approach combines virtual reality, blockchain, and artificial intelligence technologies to deliver comprehensive marketing scenarios.

BlueFocus serves over 3,000 clients and has generated ¥60.8 billion in annual revenue, with ¥1.2 billion specifically driven by AI technology. The company has been instrumental in the global expansion of nearly 70,000 Chinese enterprises, helping many evolve from modest startups to unicorn companies. With an average employee age of 30, BlueFocus maintains a young, tech-savvy workforce positioned to deliver modern marketing solutions.

What Services Does BlueFocus Provide?

BlueFocus offers comprehensive marketing and communications solutions across four core business divisions:

Marketing Services

• Consumer insight and research
• Content development and creative services
• Event management and activation
• CRM services
• Full-channel marketing applications
• "Marketing + sales" full-chain service system

Digital Advertising

• Smart marketing solutions
• New digital advertising strategies
• Media buying services based on technology and big data
• Intelligent marketing solutions
• Data-driven campaign optimization

Metaverse & Virtual Solutions (Uniblue)

• Virtual human development and deployment
• Virtual objects creation
• xR studio and production facilities
• Virtual reality experiences
• Blockchain-based solutions
• Artificial intelligence integration
• Self-built IP development
• Platform and product development
• Full-stack metaverse marketing scenario solutions

International Business

• Communication services for Fortune 500 companies
• Services for Chinese brands expanding globally ("going abroad")
• North America market services
• Western Europe market services
• Cross-border marketing and communications

What Industries Does BlueFocus Serve?

BlueFocus has developed expertise across a diverse range of industries:

Technology & Innovation

• Gaming
• High-tech products
• Internet and applications
• E-commerce platforms

Consumer Goods & Automotive

• Consumer products
• Automobile manufacturers

Financial Services & Real Estate

• Finance and banking
• Real estate development

The agency has particular strength in serving both established Fortune 500 brands and emerging Chinese enterprises seeking international expansion.

What Brands Has BlueFocus Helped?

BlueFocus serves a prestigious roster of global and regional clients:

Technology & Automotive

• Lenovo
• Volkswagen
• BMW

Consumer Goods

• PepsiCo

Global Expansion Clients

• Nearly 70,000 Chinese enterprises expanding internationally
• Many Fortune 500 companies in North America and Europe

Key Differentiators

• Scale & Revenue: ¥60.8 billion in annual revenue with ¥1.2 billion driven specifically by AI technology
• Global Network: 59 worldwide business networks serving clients across multiple continents
• AI-Powered Solutions: Launched AI-driven marketing solutions in 2019 for enhanced data analytics and targeted marketing
• Metaverse Capabilities: Proprietary Uniblue division offering full-stack metaverse marketing solutions with virtual human, virtual objects, and xR studio capabilities
• International Expansion Expertise: Facilitated global growth for 70,000 Chinese enterprises
• Public Company: Listed on Shenzhen Stock Exchange (300058) since 2010, providing transparency and stability
• Young, Tech-Savvy Workforce: Average employee age of 30 years, positioned for modern digital marketing
• Comprehensive Service Portfolio: Four core business divisions covering traditional marketing through cutting-edge metaverse solutions

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