Spectrum Reach

Spectrum Reach: Overview

Spectrum Reach is a multiscreen advertising and media sales company that serves as the advertising sales division of Charter Communications. Operating as a trusted media expert, Spectrum Reach delivers comprehensive advertising solutions that connect businesses to consumers across traditional TV, streaming TV, and digital platforms alongside premium video content.

What sets Spectrum Reach apart is their access to near census-level data. The company leverages proprietary aggregated and de-identified first-party data from over 30 million households, combined with insights from 70+ data partners, to deliver precise audience targeting and campaign measurement. This data infrastructure allows them to reach up to 98% of consumers in the United States, operating on a national to local to hyper-local level.

Spectrum Reach maintains exclusive access to 450+ streaming networks and publishers, including the Spectrum TV app and Amazon Ads, plus 60+ traditional TV networks with premium video inventory. The company controls 93% of all live, national sports events on ad-supported cable and broadcast TV, providing advertisers with unmatched access to premium sports programming.

With operations spanning 100 offices across 36 states and approximately 3,000 employees, Spectrum Reach serves advertisers ranging from national brands to single-zip-code local businesses, generating $1 billion in annual revenue.

What Services Does Spectrum Reach Provide?

Spectrum Reach offers comprehensive multiscreen advertising solutions designed to maximize reach, impact, and ROI across all major media channels:

Multiscreen Advertising

• Integrated campaigns combining traditional TV and streaming TV
• Cross-platform audience targeting and campaign orchestration
• Unified measurement and attribution across screens
• Up to 59% reach increase when adding streaming to TV-only campaigns
• Up to 143% reach increase when adding TV to streaming-only campaigns

Traditional TV Advertising

• Access to 60+ traditional TV networks with premium video inventory
• Linear TV campaign planning and execution
• Sports programming advertising (93% of all live, national sports events)
• Prime-time and day-part targeting
• Local and national TV advertising options

Streaming TV (OTT/CTV)

• Access to 450+ streaming networks and publishers
• Spectrum TV app advertising inventory
• Amazon Ads partnership and integration
• Addressable TV advertising capabilities
• Streaming-first campaign strategies

Digital Media

• Online video advertising
• Display advertising across all screens
• Search advertising and SEM services
• Mobile advertising solutions
• Programmatic media buying

Audience Targeting & Data Solutions

• Proprietary first-party data from 30+ million households
• Third-party data integration from 70+ partners (Comscore, Experian, TransUnion, S&P Global)
• Behavioral targeting capabilities
• Demographic and psychographic targeting
• Geographic targeting (national, local, hyper-local, zip code level)
• Custom audience segmentation

Campaign Measurement & Analytics

• AudienceTrak measurement platform
• Multiscreen attribution insights
• Campaign performance reporting
• ROI analysis and optimization
• Real-time campaign monitoring
• Competitive benchmarking

Creative Services

• Kernel creative production services
• Waymark partnership for ad creation
• Video production and editing
• Creative strategy and concept development
• Ad format optimization for different platforms

Local & National Market Solutions

• National advertising campaigns
• Local market advertising across 36 states
• Hyper-local targeting down to single zip codes
• Multi-location campaign coordination
• Industry-specific advertising strategies

What Industries Does Spectrum Reach Serve?

Spectrum Reach provides specialized advertising solutions across a wide range of industries:

Retail & Consumer

• Retail advertising
• Furniture and home goods
• Quick-service restaurants (QSR)
• Consumer goods and services

Professional Services

• Advertising agencies
• Legal services
• Dentistry
• Healthcare advertising
• Wellness and spa services (Hand & Stone)

Automotive

• Dealership advertising
• Automotive brand campaigns
• OTT/CTV strategies for car dealers

Finance & Insurance

• Financial services
• Banking and credit unions
• Insurance providers

Travel & Tourism

• Destination marketing (Florida Space Coast)
• Tourism boards and attractions
• Hospitality services

Home Services

• Home improvement
• Contractors and construction
• Real estate

Other Verticals

• Education
• Government and political advertising
• Pharmaceutical advertising

Spectrum Reach has developed particular expertise in data-driven retail advertising, helping furniture retailers and other local businesses achieve measurable sales increases through precise audience targeting and waste reduction.

What Brands Has Spectrum Reach Helped?

Retail

• Matter Brothers Furniture (Southwest Florida)

Professional Services & Marketing

• Good Co
• Singleton and Partners

Travel & Tourism

• Florida Space Coast Tourism Board

Health & Wellness

• Hand & Stone Massage and Facial Spa

Notable Campaign Highlights:

• Matter Brothers Furniture: Data-driven targeting and measurement campaign that delivered 11% more reach, 19% less ad waste, and 15% increased sales. The furniture retailer tripled their Spectrum Reach ad investment based on proven results and measurable ROI.

Key Differentiators

• Unmatched Data Access: Proprietary first-party data from over 30 million households combined with 70+ third-party data partners for near census-level targeting precision
• Sports Inventory Dominance: Controls 93% of all live, national sports events on ad-supported cable and broadcast TV
• Massive Streaming Reach: Access to 450+ streaming networks and publishers, including exclusive Spectrum TV app inventory and Amazon Ads partnership
• National-to-Hyperlocal Scale: Ability to execute campaigns reaching 98% of US consumers or targeting individual zip codes
• Proven Multiscreen Performance: Campaigns show up to 59% reach increase when adding streaming to TV, and up to 143% increase when adding TV to streaming-only
• AudienceTrak Measurement: Proprietary platform delivering multiscreen attribution insights and real-time campaign performance data
• Full-Service Capabilities: Complete suite of services from strategy and creative production through execution and measurement
• Geographic Coverage: 100 offices across 36 states providing local market expertise with national reach

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