Hibu

Hibu: Overview

Hibu is a digital marketing agency that specializes in bringing enterprise-level marketing capabilities to local businesses across the United States. Founded in 1983, the company has evolved from its origins in traditional business directories to become a technology-driven marketing provider serving tens of thousands of local businesses.

The agency's core offering is Hibu One, an integrated platform that unifies all aspects of digital marketing—from website development and SEO to paid advertising and reputation management—into a single, AI-powered system. This platform leverages proprietary local business data accumulated over decades, combined with predictive targeting technology to optimize campaign performance and drive measurable ROI for clients.

What distinguishes Hibu is their "do-it-for-me" approach designed specifically for small and medium-sized businesses that lack in-house marketing expertise. The company handles everything from building and managing websites to executing multi-channel advertising campaigns across Google, Facebook, Amazon, and Bing. Their AI-driven optimization engine continuously monitors and adjusts campaigns to lower lead costs and improve performance.

According to first-party data, Hibu's platform has generated impressive scale: 898+ million visits to client websites, 719+ million ad clicks from search, social, and display campaigns, and 27+ million calls from search campaigns. In August 2024, Hibu expanded its capabilities by acquiring RevLocal, a Columbus, Ohio-based digital marketing firm, further strengthening its position in the local business marketing space.

What Services Does Hibu Provide?

Hibu offers a comprehensive suite of digital marketing services, all integrated through their Hibu One platform:

Website Development & Management

• Hibu One Smart Site (custom website design and development)
• Professional website optimization for conversion
• Mobile-responsive design
• Ongoing website management and updates

Search Engine Marketing & Optimization

• Organic Marketing (SEO campaigns)
• AI search result optimization
• Google search visibility maximization
• Local search optimization

Paid Advertising Campaigns

• Google Ads management
• Facebook advertising
• Amazon advertising
• Bing advertising
• Display advertising
• Multi-platform campaign coordination

Local Business Management

• Listings Management (business information consistency across platforms)
• Review Generation (customer review collection and showcasing)
• Reputation Management (online review monitoring and response)

Marketing Automation & Customer Engagement

• Email marketing automation
• Text message marketing
• Lead nurturing campaigns
• Customer retention programs

Campaign Management & Analytics

• All-in-one performance dashboard
• AI-powered campaign insights
• Real-time monitoring and optimization
• Lead and message management
• Campaign reporting and ROI tracking

What Social Platforms Does Hibu Help With?

Hibu emphasizes a multi-channel approach that ensures local businesses can be found "everywhere consumers are searching and engaging." Their Hibu One platform coordinates campaigns across all these platforms simultaneously, with AI-driven optimization that adjusts targeting and spending to maximize results across channels.

What Industries Does Hibu Serve?

Hibu serves a broad range of local business sectors across the United States:

Professional Services

• Legal services and attorneys
• Accounting and financial services

Home Services

• Landscaping companies
• Contractors and construction

Automotive

• Auto repair and maintenance
• Truck and vehicle accessories dealers

Technology Services

• Computer repair and IT services

Consumer Services

• Local retail businesses
• Service providers

The agency specializes in working with small to medium-sized businesses that need comprehensive digital marketing but lack the internal resources or expertise to manage it themselves. Their client testimonials feature examples from attorneys, family-owned contractors (Cottrell Brothers), and other local service providers who emphasize the measurable results and accountability Hibu delivers.

What Brands Has Hibu Helped?

While Hibu primarily serves local small and medium-sized businesses rather than large national brands, they have documented success stories across various sectors:

Local Business Clients

• Cottrell Brothers (family-owned contractor)
• Local attorney practices
• Independent automotive services providers
• Local service businesses

Client Testimonials:

"Hibu maximizes my results. I've got little effort I put into it [digital marketing] and I've got huge results." — Local Business Owner

"Hibu immediately put Cottrell Brothers on the map." — Cottrell Brothers

"It is crucial... as an Attorney to be accountable. Hibu's measurable results, clearly visible on my Dashboard, can be seen and tracked month after month. That's accountability." — Attorney Client

Key Differentiators

• Hibu One Platform: Single integrated platform that builds, synchronizes, and optimizes all digital marketing from one provider
• AI-Powered Optimization: Predictive targeting and AI-driven campaign management that continuously improves performance
• Decades of Proprietary Data: Extensive local business data and campaign management expertise accumulated since 1983
• Full-Service "Do-It-For-Me" Model: Complete campaign management designed for businesses without in-house marketing teams
• Strategic Partnerships: Google Partner status, Meta Business Partner, Microsoft Advertising Elite Partner, Amazon Ads Verified Partner, and Intuit App Partner Gold status
• Complete Solution: More than lead generation—includes tools to manage, convert, and retain leads as customers
• Proven Scale: Nearly 900 million website visits, 720 million ad clicks, and 27 million calls generated for clients

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