Endeavor

Endeavor: Overview

Endeavor is a global sports and entertainment company that has evolved from its origins as a Hollywood talent agency into a comprehensive portfolio of businesses spanning the entire sports and entertainment ecosystem. Through organic growth and strategic acquisitions, the company has built capabilities across talent representation, content ownership, live events, brand marketing, and sports properties.

The company's unique position in the market stems from owning premium sports and entertainment content while simultaneously representing the world's most dynamic talent, storytellers, and brands. This dual ownership model allows Endeavor to control both the intellectual property and the creative forces behind it, creating a vertically integrated entertainment powerhouse.

Endeavor's network includes some of the most recognizable names in sports and entertainment through TKO Group Holdings (which comprises UFC and WWE), talent representation powerhouse WME, cultural marketing agency 160over90, and IMG's licensing and events divisions. The company produces, distributes, and manages content for major properties including professional wrestling, mixed martial arts, Major League Soccer, Wimbledon, NFL Honors, and Rugby League.

With one of the largest cultural footprints in the world, Endeavor employs more than 3,000 people across nearly 20 countries and territories, giving the company unique ability to influence perception, frame collective understanding, and inspire change across global markets.

What Services Does Endeavor Provide?

Endeavor offers comprehensive services across the sports and entertainment value chain:

Talent Representation

• Artists and content creators
• Books and literary talent
• Digital media creators
• Fashion talent
• Film and television talent
• Food and culinary talent
• Music artists
• Sports athletes and personalities
• Theater talent

Brand Marketing & Cultural Strategy

• Full-service cultural marketing
• Brand positioning and strategy
• Consumer insights and research
• Creative campaigns
• Media planning and buying

Data & Analytics

• Comprehensive intelligence services
• Data services and valuation
• Experiential analytics
• Performance measurement
• Market research

Brand Licensing

• Licensing program management
• Media franchise licensing
• Event trademark licensing
• Talent licensing agreements
• Brand partnerships

Live Events & Experiences

• Event ownership and production
• Commercial event representation
• Festival production and management
• Experiential marketing activations
• Live event ticketing and hospitality

Content Production & Distribution

• Nonscripted content production
• Sports content production
• Media distribution
• Premium video streaming platform
• Live and on-demand content delivery

Owned Sports Properties

• UFC (Ultimate Fighting Championship)
• WWE (World Wrestling Entertainment)
• PBR (Professional Bull Riders)
• Sports event management and operations

What Industries Does Endeavor Serve?

Endeavor operates across a broad spectrum of entertainment and sports-related industries:

Sports & Athletics

• Mixed martial arts
• Professional wrestling
• Professional bull riding
• Soccer and football
• Tennis
• Rugby
• Combat sports

Entertainment & Media

• Film and television production
• Music and live performances
• Theater and performing arts
• Digital media and streaming
• Books and publishing

Lifestyle & Culture

• Fashion and design
• Food and culinary arts
• Art and cultural events
• Experiential entertainment

Corporate Brands

• Consumer brands seeking cultural relevance
• Corporate marketing and sponsorships
• Brand partnership opportunities

The company has particular strength in sports entertainment and live experiences, with properties that include major festivals like Coachella, art fairs like Frieze, and seasonal events like Winter Wonderland, alongside traditional sports properties and athletic competitions.

What Brands and Properties Does Endeavor Work With?

Endeavor's portfolio includes owned properties and client relationships across sports, entertainment, and corporate brands:

Owned Sports & Entertainment Properties

• UFC (Ultimate Fighting Championship)
• WWE (World Wrestling Entertainment)
• PBR (Professional Bull Riders)
• TKO Group Holdings

Major Events & Festivals

• Coachella
• Frieze Art Fair
• Winter Wonderland

Sports Content & Rights

• Major League Soccer (MLS)
• Wimbledon
• NFL Honors
• Rugby League

Notable Talent Represented

• Dwayne "The Rock" Johnson
• Selena Gomez
• Snoop Dogg
• Bill Burr
• Millie Bobby Brown
• Olivia Rodrigo
• Kieran Culkin

Corporate Brand Clients

• AB InBev
• Marriott

Key Differentiators

• Vertically integrated model: Owns premium content properties while representing top talent and brands across the ecosystem
• Global cultural footprint: Operations across nearly 20 countries with ability to influence perception and frame collective understanding
• Diversified portfolio: Capabilities spanning talent representation, content ownership, live events, marketing, licensing, and streaming
• Premium sports properties: Majority ownership of TKO Group Holdings, combining UFC and WWE under one umbrella
• Data-driven intelligence: Comprehensive analytics platform providing insights across sports, entertainment, and experiential markets
• Social impact commitment: Company-wide Endeavor Impact initiative focused on equality, democracy, and inclusion across the sports and entertainment industries
• Nonscripted content expertise: In-house production capabilities through Pantheon Media Group, Glassman Media, and Velvet Hammer Media

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