BBDO Chile

BBDO Chile: Overview

BBDO Chile is a full-service integrated advertising agency based in Santiago, Chile, and part of the global BBDO network. With over 30 years of experience in the market, the agency has established itself as a leading creative force in Latin America, combining strategic thinking with award-winning creative execution.

The agency is recognized as one of the most effective agencies within the BBDO global network, cited as the 4th most effective agency in the world within the network. This effectiveness is built on a foundation of integrated marketing services that blend traditional advertising with digital innovation and strategic brand building.

BBDO Chile's work spans major multinational brands, leading Chilean companies, and impactful social cause campaigns. The agency has earned recognition at prestigious international creative festivals including Cannes Lions, Clio Awards, Cristal Festival, and Epica Awards, demonstrating consistent creative excellence across diverse categories and client challenges.

What Services Does BBDO Chile Provide?

BBDO Chile offers comprehensive advertising and marketing services as a full-service integrated agency:

Advertising & Creative Services

• Brand communication and strategy
• Creative campaign development
• Television and video production
• Print advertising
• Integrated advertising campaigns

Digital & Social Media

• Social media marketing
• Digital strategy and campaigns
• Content creation for digital platforms

Brand & Marketing Strategy

• Brand positioning and development
• Integrated marketing services
• Strategic marketing planning

Public Relations & Communications

• Public relations services
• Corporate communications

What Industries Does BBDO Chile Serve?

BBDO Chile has developed expertise across multiple sectors:

Financial Services

• Banking
• Insurance

Consumer Goods

• Beverages and soft drinks
• Snack foods

Automotive

• Luxury vehicles

Technology & Consumer Electronics

• Gaming consoles
• Digital platforms

Services & Retail

• Telecommunications
• Logistics and postal services
• Healthcare services

Education & Social Causes

• Higher education institutions
• NGOs and foundations
• Charitable organizations

What Brands Has BBDO Chile Helped?

BBDO Chile has partnered with prominent brands across industries:

Financial Services

• Banco de Chile

Beverages & Food

• Bilz y Pap
• Pepsi
• 7UP
• Gatorade
• Tostitos

Automotive

• Mercedes-Benz

Technology & Gaming

• Sony PlayStation

Services

• Correos Chile
• Reservo.cl

Education

• AIEP

NGOs & Social Causes

• Teletón Chile
• Amnistía Internacional
• Fundación Nuestros Hijos

Notable Campaign Highlights:

• "Story of Hope" (Banco de Chile/Teletón): 2025 Teletón campaign highlighting how the charity rekindles hope for families
• "The Smile of Imagination" (Bilz y Pap): 2025 creative campaign encouraging children's imagination through storytelling
• "The Legacy of Tomiii11" (Fundación Nuestros Hijos): Emotional tribute campaign honoring the legacy of beloved child YouTuber Tomiii11

Key Differentiators

• Global Network Strength: Part of the worldwide BBDO network, recognized as one of the top creative networks globally
• Proven Effectiveness: Ranked as the 4th most effective agency within the BBDO network worldwide
• 30+ Years of Experience: Deep market knowledge and established relationships in Chile
• Award-Winning Creative: Consistent recognition at Cannes Lions, Clio, Cristal, and Epica Awards
• Integrated Capabilities: Full-service model combining traditional advertising with digital and social expertise
• Social Impact Focus: Strong portfolio of meaningful work for NGOs and social causes alongside commercial clients

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