About CAMP

CAMP creates family-friendly immersive experiences with well-known brands like Paw Patrol, Bluey, and Disney's Encanto. Behind the secret hidden door in each CAMP retail store, the worlds of popular shows, movies, and books come to life.

When influencers bring their families to experience the magic behind the secret door, their UGC captures CAMP like no ad ever could. The marketing team needed an all-in-one tool to run gifting and manage influencer relationships from partner research all the way to wrap reports. That's when they found Archive.

‍

The Challenge

Genuine moments between kids and their parents are CAMP's bread and butter when it comes to UGC. The program is built around inviting families into immersive worlds—gifting ticketed experiences instead of physical products.

But scaling that kind of program isn't easy. CAMP and Agency Eight needed to solve three problems:

• Grow the program at scale: CAMP wanted to distribute budget across micro- and nano-influencers active in their local communities. Finding the right family creators in specific cities meant hunting them down one at a time.
• Capture content reliably: When dozens of influencers attend an activation, UGC pours in across stories, reels, and feed posts. Without a system, content slips through the cracks.
• Prove program ROI: The team reports to CAMP's CEO and board, and needs to demonstrate results to high-profile brand partners like Disney and Bluey. Pulling together metrics manually wasn't cutting it.

‍

The Solution

Every two weeks, the team chooses the in-store events, special activations, or new store openings they're going to promote. From there, everything runs through Archive.

Sourcing creators: The team hand-picks influencers for each individual campaign. They track ongoing creator relationships in Archive, or use Creator Search to find new influencers that fit the current campaign—filtering by location, engagement, and audience demographics.

Organizing UGC: The team labels every gifted influencer based on the CAMP experience they attend. All their UGC is automatically sorted into unique Live Campaign Dashboards. Public links to each campaign get pinned in Slack so stakeholders can monitor progress on their own time—no back-and-forth, no status updates.

Real-time reporting: The team creates custom reports to present to CAMP leadership every two weeks. In addition to highlighting top content and creators, they track KPIs like EMV, impressions, and total followers.

‍

The Results

Thanks to Archive, CAMP has built the confidence to make influencers a fundamental part of their go-to-market playbook—and budget.

• 3X program growth. CAMP uses Archive to maintain relationships with over 2,000 influencers.
• ‍+150% reach. Using Archive increased CAMP's total audience to over 9 million followers.‍
• Affordable attention. CAMP invites about 80 influencers to each store opening, keeping costs low and ROI high.

As the program continues to grow, the team tracks contributions for CAMP's CEO and board with just a few clicks. They're also responsible for building trust between CAMP and major brand partners like Disney and Bluey. Using public links, they keep existing partners in the loop and show off the power of CAMP's program to potential new ones—without extra work.

"Archive lets us show off the incredible content we're generating and allows us to build that brand trust with our partners. That has been huge for me in being able to grow those relationships." — Emily Levitt, Senior Director of Marketing at CAMP

‍