Social Listening
Sentiment Analysis
AI UGC Search
24/7 Story Detection
Channel Coverage
Creator Activations
AI Creator Search
Creator Leaderboard
Gifting Campaigns
Brand Safety Vetting
Campaign Reporting
Usage Whitelisting
Trend Prediction
AI Generated Comments
Comment Reporting
Pricing model
Contract terms and features
Onboarding Process
Time to Implement
Support Services & Features
Compliance Features and Security Certifications
ShopMy is a creator commerce platform focused on affiliate marketing and product gifting, connecting brands with a curated network of 185,000+ creators to drive sales through commission-based partnerships. Archive is a broader AI-powered influencer marketing platform that automates the entire creator program lifecycle—from social listening and creator discovery through campaign tracking and UGC management. While ShopMy excels at converting creator partnerships into direct sales through its affiliate infrastructure, Archive provides deeper content intelligence, competitor insights, and UGC search capabilities that help brands manage creator relationships strategically rather than transactionally. ShopMy works best for brands prioritizing immediate revenue attribution from creator promotions, whereas Archive serves teams that need to monitor, organize, and activate their entire creator ecosystem across multiple campaigns and platforms.
ShopMy's core strength is its affiliate commerce engine. The platform automates product gifting at scale (send to hundreds of creators with one click), tracks orders through Shopify integration, and handles commission payouts automatically. This makes it exceptionally efficient for brands running high-volume seeding programs or affiliate campaigns where the primary goal is measurable sales. ShopMy also offers AI-powered creator recommendations trained on MIT and Stanford algorithms that identify lookalike creators based on performance data—a feature that helps brands scale partnerships quickly. The platform's real-time social mentions feed captures when creators mention your brand across TikTok, YouTube, and Instagram, providing estimated media value per post. For brands already comfortable with affiliate models and seeking a turnkey solution for creator activation and ROI tracking, ShopMy reduces operational friction significantly.
ShopMy's limitations emerge outside the affiliate commerce workflow. The platform lacks comprehensive social listening—it monitors creator mentions only, not broader brand conversations or competitor activity across social platforms. There's no native creator outreach or messaging system (brands must chat through the platform's interface, which isn't designed for scaled outreach). ShopMy doesn't offer semantic or visual UGC search, meaning brands can't quickly find specific content from their archive based on visual elements, themes, or contextual details—a critical gap when you need to repurpose existing creator assets for new campaigns. The platform also lacks trend detection, sentiment analysis, and doesn't cover LinkedIn or YouTube comprehensively. Pricing follows a GMV-based model (2.9-3.9% transaction fees plus monthly subscription), which can become expensive at scale and creates misalignment when brands want to invest in relationship-building rather than immediate sales. Archive outperforms ShopMy in content intelligence, UGC organization, and strategic creator program management—areas where ShopMy remains transaction-focused rather than insight-driven.
Fast-growing consumer brands love Archive
Before Archive, Allbirds couldn’t keep up with their UGC and had no reporting tools to support their sprawling influencer program.
Momofuku Goods gets significant social attention, but the team had no way to measure their program’s success until they got Archive.
Grüns is great at gifting, but they had no automated process for turning that flood of UGC into polished ad content until they started using Archive.
Ketone-IQ turned their best UGC into a plug-and-play e-commerce sales engine — without writing a single line of code — thanks to Archive.
Before Archive, Immi was going to have to hire two full-time marketing employees just to keep up with the viral pace of their UGC.
Fast-growing consumer brands love Archive
How POPFLEX Found Out Taylor Swift Wore Them through Archive
POPFLEX was trapped in IG notifications and manual spreadsheets. When they got Archive, they made it into a Taylor Swift song (just saying).
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Frequently Asked Questions
What's the main difference between Archive and ShopMy for creator program management?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Can Archive handle affiliate tracking and commission payouts like ShopMy?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Which platform is better for finding new creators and tracking competitor activity?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
How does Archive's AI Creator Search compare to ShopMy's creator discovery?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Which platform is better for capturing and organizing UGC content?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
See how Archive’s intelligence will make you rethink how you run creator marketing
Book a 30-minute demo and watch your current process automate in real time.
