Social Listening
Sentiment Analysis
AI UGC Search
24/7 Story Detection
Channel Coverage
Creator Activations
AI Creator Search
Creator Leaderboard
Gifting Campaigns
Brand Safety Vetting
Campaign Reporting
Usage Whitelisting
Trend Prediction
AI Generated Comments
Comment Reporting
Pricing model
Contract terms and features
Onboarding Process
Time to Implement
Support Services & Features
Compliance Features and Security Certifications
Modash is a creator discovery and influencer management platform focused on finding creators from a 350M+ profile database, vetting audiences, tracking campaign performance, and managing creator payments. It excels at the middle stages of influencer workflows: identifying creators through AI search and filters, auditing their audiences for fake followers and demographics, organizing outreach through bulk email and sequences, and tracking campaign metrics via UTM links and affiliate codes. However, Modash lacks native social listening capabilities, meaning it can't automatically capture UGC or monitor brand mentions across platforms. It also doesn't offer social flirting tools for relationship-building engagement, and its content collection relies on manual creator signup or UTM tracking rather than AI-powered automatic capture. Archive, by contrast, starts earlier in the workflow with 24/7 AI-powered social listening that automatically captures tagged and untagged UGC across TikTok, Instagram (including Stories), and YouTube the moment it goes live. Archive's Super Search uses natural language and visual recognition to find specific content in your archive in seconds, while Modash requires manual content collection or creator participation. Archive also includes social flirting capabilities for proactive relationship-building and automated usage rights management, features Modash doesn't offer. For teams that need comprehensive UGC management, sentiment analysis, and creator discovery in one platform, Archive consolidates more of the workflow. For teams focused primarily on creator outreach, vetting, and campaign tracking without needing social listening, Modash is a leaner, more affordable option.
Modash's creator discovery engine is genuinely strong. The AI search that finds creators based on visual content (not just captions) is useful, and the 350M+ profile database covers most major creators on Instagram, TikTok, and YouTube. The vetting features are comprehensive: fake follower detection, audience demographics, engagement breakdowns by content type, and a brand collaborations timeline help teams make safer partnership decisions. The influencer management CRM is well-organized, storing contracts, briefs, past conversations, and creator details in one place. Workflow automation through bulk email, smart sequences, and customizable statuses reduces manual coordination work. Shopify integration for promo codes, affiliate links, and revenue tracking is valuable for e-commerce brands. Pricing is transparent and tiered, with a 14-day free trial requiring no credit card. The platform is accessible and doesn't require creators to sign up or install anything, which lowers friction for outreach. For teams whose primary pain point is finding the right creators and managing outreach at scale, Modash delivers solid value.
Modash's biggest gap is the absence of social listening. If your team spends time manually scrolling Instagram, TikTok, and YouTube to find UGC, track brand mentions, or monitor competitor creator partnerships, Modash won't automate that work. You'll still need a separate tool or manual process to capture content. There's no automatic detection of Stories before they disappear, no sentiment analysis, and no way to search your brand's UGC library by visual or semantic criteria. Social flirting is also missing, so you can't use the platform to proactively engage with potential creators on social before reaching out via email. Content collection depends on creators signing up, using UTM links, or manually sharing—Archive's automatic capture is more comprehensive. The platform also lacks trend prediction and doesn't offer native comment reporting or AI-generated comment suggestions for engagement. For teams running gifting campaigns or seeding programs, you'll need to track who received products and who posted separately. Modash's API is available but requires custom development to unlock social listening or other advanced use cases. If your workflow starts with social listening and UGC discovery rather than creator outreach, Modash will feel incomplete.
Fast-growing consumer brands love Archive
Before Archive, Allbirds couldn’t keep up with their UGC and had no reporting tools to support their sprawling influencer program.
Momofuku Goods gets significant social attention, but the team had no way to measure their program’s success until they got Archive.
Grüns is great at gifting, but they had no automated process for turning that flood of UGC into polished ad content until they started using Archive.
Ketone-IQ turned their best UGC into a plug-and-play e-commerce sales engine — without writing a single line of code — thanks to Archive.
Before Archive, Immi was going to have to hire two full-time marketing employees just to keep up with the viral pace of their UGC.
Fast-growing consumer brands love Archive
How POPFLEX Found Out Taylor Swift Wore Them through Archive
POPFLEX was trapped in IG notifications and manual spreadsheets. When they got Archive, they made it into a Taylor Swift song (just saying).
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Frequently Asked Questions
What's the main difference between Archive and Modash for UGC management?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Can Modash handle social listening and brand monitoring like Archive?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Which platform is better for teams that need both creator discovery and UGC management?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Does Modash offer automatic UGC capture and social listening like Archive?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Which platform is better for teams that need comprehensive creator vetting and audience analysis?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
See how Archive’s intelligence will make you rethink how you run creator marketing
Book a 30-minute demo and watch your current process automate in real time.
