Social Listening
Sentiment Analysis
AI UGC Search
24/7 Story Detection
Channel Coverage
Creator Activations
AI Creator Search
Creator Leaderboard
Gifting Campaigns
Brand Safety Vetting
Campaign Reporting
Usage Whitelisting
Trend Prediction
AI Generated Comments
Comment Reporting
Pricing model
Contract terms and features
Onboarding Process
Time to Implement
Support Services & Features
Compliance Features and Security Certifications
MightyScout is a creator discovery and influencer management platform focused on search, tracking, and campaign reporting. It excels at finding creators through keyword and demographic filters, capturing influencer content automatically across Instagram, TikTok, and YouTube, and exporting campaign performance data. However, MightyScout operates primarily as a content capture and reporting tool rather than an AI-driven platform. Archive takes a fundamentally different approach by applying AI and semantic understanding to creator marketing workflows. Archive's AI ingests, transcribes, and vectorizes short-form video to power natural language search, visual lookalike discovery, brand safety vetting, and sentiment analysis—capabilities that go beyond MightyScout's text-based filtering and manual vetting processes. While MightyScout is useful for teams that need basic creator search and content tracking, Archive is built for teams that need to move faster, reduce manual work, and make data-driven decisions at scale. MightyScout starts at $99/month with usage-based pricing tied to influencer lookups and tracked profiles. Archive's pricing is designed for teams managing ongoing creator programs and UGC libraries, with features like automated usage rights, competitor intelligence, and AI-powered reporting that MightyScout doesn't offer.
MightyScout's main strengths are straightforward creator search and reliable content capture. The platform lets you filter creators by location, keywords, and engagement metrics, then find similar profiles using a lookalike tool—useful if you know what you're looking for and want to scale discovery quickly. MightyScout also automatically captures influencer content across Instagram, TikTok, and YouTube before stories expire, which saves time versus manual screenshot workflows. The platform integrates with Shopify and WooCommerce to track sales via discount codes, giving you a direct line from influencer posts to revenue. Campaign reporting exports to PDF, CSV, and Excel, and the 14-day free trial with no credit card required makes it easy to test. For teams running simple gifting campaigns or one-off influencer partnerships, MightyScout's straightforward interface and affordable entry price ($99/month) are genuine advantages. The platform also offers month-to-month billing with no long-term contracts, which appeals to smaller brands testing influencer marketing for the first time.
MightyScout's limitations become apparent as your creator program scales or grows in complexity. The platform relies on text-based search and manual filtering—you describe what you want (keywords, location, follower count) and MightyScout returns matching profiles, but it can't understand visual aesthetics, content themes, or brand fit the way AI-powered search can. This means you'll spend time manually reviewing profiles to confirm they align with your brand, rather than letting AI do that vetting work upfront. MightyScout doesn't offer brand safety vetting, so you can't automatically flag creators with problematic historical content before you partner with them—a critical gap for risk-averse brands. There's no sentiment analysis or AI-powered content understanding, which means you can't search your UGC library by what's actually in the videos (e.g., 'product in kitchen setting' or 'sustainability messaging'). MightyScout also lacks social flirting capabilities, competitor intelligence, or the ability to monitor what competing brands are doing with creators—insights that Archive provides natively. The platform doesn't automate usage rights requests; you'll need to manually manage permissions and licensing. For agencies managing multiple brands, MightyScout's per-brand setup and lack of workspace-level features make scaling inefficient. Finally, MightyScout's pricing model charges per influencer lookup and tracked profile, which can become expensive as your creator database grows, whereas Archive's approach is designed for teams managing large, ongoing UGC libraries and creator programs without per-lookup fees.
Fast-growing consumer brands love Archive
Before Archive, Allbirds couldn’t keep up with their UGC and had no reporting tools to support their sprawling influencer program.
Momofuku Goods gets significant social attention, but the team had no way to measure their program’s success until they got Archive.
Grüns is great at gifting, but they had no automated process for turning that flood of UGC into polished ad content until they started using Archive.
Ketone-IQ turned their best UGC into a plug-and-play e-commerce sales engine — without writing a single line of code — thanks to Archive.
Before Archive, Immi was going to have to hire two full-time marketing employees just to keep up with the viral pace of their UGC.
Fast-growing consumer brands love Archive
How POPFLEX Found Out Taylor Swift Wore Them through Archive
POPFLEX was trapped in IG notifications and manual spreadsheets. When they got Archive, they made it into a Taylor Swift song (just saying).
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Frequently Asked Questions
What's the main difference between Archive and MightyScout for creator discovery?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Does MightyScout offer brand safety vetting like Archive?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
How do the pricing models compare between Archive and MightyScout?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Can MightyScout handle AI-powered content search like Archive?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
How do Archive and MightyScout compare for social flirting and engagement optimization?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
See how Archive’s intelligence will make you rethink how you run creator marketing
Book a 30-minute demo and watch your current process automate in real time.
