Social Listening
Sentiment Analysis
AI UGC Search
24/7 Story Detection
Channel Coverage
Creator Activations
AI Creator Search
Creator Leaderboard
Gifting Campaigns
Brand Safety Vetting
Campaign Reporting
Usage Whitelisting
Trend Prediction
AI Generated Comments
Comment Reporting
Pricing model
Contract terms and features
Onboarding Process
Time to Implement
Support Services & Features
Compliance Features and Security Certifications
Koala is a performance-based creator marketplace focused on connecting small businesses with micro-influencers for user-generated content campaigns. Unlike Archive's comprehensive AI-driven platform for social listening, creator search, vetting, and activation, Koala operates as a lightweight matching service where businesses post campaigns and creators apply. Koala charges only for engagement results (views, likes, comments) with no upfront costs, making it accessible for SMBs with minimal budgets. However, Koala lacks the deep content intelligence, historical data analysis, and multi-channel monitoring that Archive provides. Archive's 30M+ creator database, semantic video search, automated social listening across TikTok, Instagram Stories, and YouTube, plus brand safety vetting through historical content review, position it as the more comprehensive solution for teams managing complex creator programs at scale. Koala works best for businesses running simple, one-off campaigns with micro-creators; Archive serves brands, agencies, and e-commerce teams that need to search archives, track competitor activity, measure sentiment, and manage ongoing creator relationships across multiple touchpoints.
Koala's main strengths are its simplicity and low financial barrier to entry. The performance-based pricing model eliminates upfront costs and minimum spend requirements, making it ideal for cash-constrained SMBs testing creator partnerships for the first time. Setup takes five minutes, and the three-step workflow (post campaign, get matched, review content) requires minimal platform training. Koala's no-follower-minimum approach opens doors to micro-creators with 500+ followers, expanding the creator pool beyond traditional influencer tiers. The platform's in-app chat and quick posting tools streamline basic campaign communication. For creators, the 100% earnings model and Stripe Connect payouts create transparent, friction-free payment. Koala also includes safeguards against bot engagement, ensuring businesses pay only for genuine interactions. This lean, creator-friendly approach resonates with small businesses running seasonal campaigns or product launches without dedicated influencer marketing staff.
Koala lacks the sophisticated content intelligence and historical analysis that modern creator marketing demands. The platform offers no social listening capabilities, meaning brands cannot automatically capture untagged UGC, monitor brand mentions across platforms, or analyze sentiment in real time. There is no UGC search functionality, so teams cannot retrieve past creator content by visual elements, themes, or campaign context. Koala provides no brand safety vetting beyond AI matching parameters, leaving businesses unable to review a creator's historical content for guideline violations before partnership. The platform does not track competitor activity or surface which creators competitors are activating, eliminating a key source of strategic intelligence. Koala's creator matching relies on niche, location, and audience size but lacks the semantic and visual search capabilities Archive offers. There is no reporting on competitor insights, trend prediction, or multi-year historical data backfill. Koala also lacks native outreach tools, affiliate tracking, and LinkedIn or YouTube coverage. For teams managing multiple campaigns, repurposing content across touchpoints, or running sophisticated creator programs, Koala's feature set is too narrow. The platform is optimized for transactional, one-off campaigns rather than long-term creator relationship management or content asset maximization.
Fast-growing consumer brands love Archive
Before Archive, Allbirds couldn’t keep up with their UGC and had no reporting tools to support their sprawling influencer program.
Momofuku Goods gets significant social attention, but the team had no way to measure their program’s success until they got Archive.
Grüns is great at gifting, but they had no automated process for turning that flood of UGC into polished ad content until they started using Archive.
Ketone-IQ turned their best UGC into a plug-and-play e-commerce sales engine — without writing a single line of code — thanks to Archive.
Before Archive, Immi was going to have to hire two full-time marketing employees just to keep up with the viral pace of their UGC.
Fast-growing consumer brands love Archive
How POPFLEX Found Out Taylor Swift Wore Them through Archive
POPFLEX was trapped in IG notifications and manual spreadsheets. When they got Archive, they made it into a Taylor Swift song (just saying).
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Frequently Asked Questions
What's the difference between Archive and Koala for creator search and vetting?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Does Koala offer social listening like Archive?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Which platform is better for small businesses vs enterprise teams?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
How does Archive's creator database compare to Koala's matching system?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Does Koala provide campaign reporting and analytics like Archive?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
See how Archive’s intelligence will make you rethink how you run creator marketing
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